Episode 249 - How to Keep Non-Fiction Fresh with Anna Featherstone
July 30, 2024
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I talk with Anna Featherstone about HOW TO KEEP NON-FICTION FRESH, including maintaining the human touch in an age of AI, the importance of fresh perspectives, effective book proposals, and integrating multiple viewpoints. Anna also emphasizes the need for authenticity, the strategic exclusion of outdated or overly technical information, and innovative formats that can enhance the reader's experience.
Anna Featherstone mentors and empowers writers who value practical, warm, wise, and creative advice during the various stages of writing, publishing and marketing their words. She is the author of five non-fiction books, a judge of the Australian Business Book Awards, and the non-fiction book advisor to The Alliance of Independent Authors (ALLi). Anna is also the founder of Bold Authors, a collaborative online hub where publishing insiders share their insights about writing, publishing, and book marketing. When she’s not being bookish, Anna is a seedsaver, and into bees, beings, and the big issues of our time.
Links
Anna's Links:
https://annafeatherstone.com/
https://www.instagram.com/annafeatherstonewriter/
https://www.linkedin.com/in/anna-featherstone-writer/
https://www.threads.net/@annafeatherstonewriter
https://www.facebook.com/AnnaFeatherstoneWriter/
https://aus.social/@AnnaFeatherstone
Matty's Links:
Affiliate links
Events
https://annafeatherstone.com/
https://www.instagram.com/annafeatherstonewriter/
https://www.linkedin.com/in/anna-featherstone-writer/
https://www.threads.net/@annafeatherstonewriter
https://www.facebook.com/AnnaFeatherstoneWriter/
https://aus.social/@AnnaFeatherstone
Matty's Links:
Affiliate links
Events
I hope you enjoyed this episode! Are you a non-fiction author and, if yes, what steps do you take to keep your work fresh?
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Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!
Summary
This week on The Indy Author Podcast, Matty Dalrymple talks with Anna Featherstone about her insights on how to keep nonfiction writing fresh and engaging. The discussion covers Anna's motivations for writing nonfiction, different strategies to maintain freshness, and suggestions for nonfiction authors to enhance their writing process.
Anna's Journey into Nonfiction
Anna Featherstone shares that her passion for writing nonfiction began with a deep love for exploring topics through writing. She emphasizes that the clarity and understanding she gains from writing help her make sense of the world. Anna appreciates nonfiction for its ability to develop empathy and provide insights into different perspectives.
The Importance of Freshness in Nonfiction
Anna believes that keeping nonfiction fresh is crucial for both writers and readers. A stale narrative can drive readers away and make the writing process tedious for the author. To combat this, Anna suggests putting a project aside if it starts feeling dull. She asserts that the energy and passion for a topic should be present from the beginning of the writing process, including during the creation of a book proposal.
Book Proposals as a Tool
Anna discusses the importance of writing a book proposal, even if it’s just for oneself. A book proposal helps in planning and gauging one’s commitment to a project. According to Anna, it includes the book's basic idea, market placement, target audience, marketing ideas, and potential experts for interviews. This process helps filter out projects that might not be worth pursuing and ensures that the writer’s enthusiasm remains high throughout the writing process.
Bringing Fresh Perspectives
One of the most effective ways to keep nonfiction fresh is by offering a unique perspective. Anna encourages authors to consider alternative angles that haven't been overexplored. For example, a book on knitting written by a man or a parenting guide co-authored by a teenager would bring unusually fresh viewpoints. Anna also emphasizes the value of choosing unique and lesser-known experts for interviews to avoid overused quotes and ideas.
Handling AI in Nonfiction Writing
The conversation touches on the role of AI in nonfiction. Anna shares her reluctance to use AI extensively in her projects, expressing concerns about losing the uniqueness of her fresh ideas to the machine. Instead, she prefers to keep her work original and authentic by relying mainly on tools like ProWritingAid for final cleanups rather than content generation.
Engaging with Sensory Details
Anna recommends incorporating sensory details to make writing more engaging. Describing experiences in a way that involves sight, sound, touch, taste, and smell can make a story come alive for readers. This technique can be applied beyond memoirs to other nonfiction topics, enhancing the reader’s connection with the content.
Collaborations and Multiple Viewpoints
Collaborating with others can add depth and freshness to a book. Anna gives an example of a memoir enriched by including perspectives from different family members. This multi-faceted approach can provide a more comprehensive and engaging narrative. Moreover, including interviews and case studies from a diverse set of people worldwide can expand the book’s appeal and marketing potential.
Practical Strategies for Marketing Nonfiction
Anna offers practical advice on marketing nonfiction work. She highlights the importance of bullet points and concise, targeted pitches when reaching out to bloggers, podcasters, and reviewers. She also suggests conducting interviews to gather content and marketing opportunities, recommending that authors leverage international interviews to gain fresh perspectives.
Evergreen Content vs. Timely Trends
Matty and Anna discuss the balance between creating evergreen content and capitalizing on current trends. While evergreen content remains relevant for a longer period, timely topics, such as AI, can attract immediate attention but may quickly become outdated. Authors need to be clear about their strategy and the lifespan they expect for their work.
Making Content Personal and Unique
To stand out, nonfiction should reflect the author’s unique voice and experiences. Anna jokes about using personal anecdotes, humor, and unique metaphorical structures to make the content more relatable and engaging. Matty shares how she used a nautical metaphor throughout her book to provide a fresh twist on the topic of podcasting.
Conclusion
Anna Featherstone’s advice centers on the principle that fresh, engaging nonfiction results from passion, unique perspectives, and smart planning. Whether through multi-sensory details, unique angles, or strategic collaborations, authors can keep their non-fiction vibrant and appealing to readers. Anna encourages writers to allow their individuality to shine through their content, ensuring their book stands out in a crowded market.
Anna's Journey into Nonfiction
Anna Featherstone shares that her passion for writing nonfiction began with a deep love for exploring topics through writing. She emphasizes that the clarity and understanding she gains from writing help her make sense of the world. Anna appreciates nonfiction for its ability to develop empathy and provide insights into different perspectives.
The Importance of Freshness in Nonfiction
Anna believes that keeping nonfiction fresh is crucial for both writers and readers. A stale narrative can drive readers away and make the writing process tedious for the author. To combat this, Anna suggests putting a project aside if it starts feeling dull. She asserts that the energy and passion for a topic should be present from the beginning of the writing process, including during the creation of a book proposal.
Book Proposals as a Tool
Anna discusses the importance of writing a book proposal, even if it’s just for oneself. A book proposal helps in planning and gauging one’s commitment to a project. According to Anna, it includes the book's basic idea, market placement, target audience, marketing ideas, and potential experts for interviews. This process helps filter out projects that might not be worth pursuing and ensures that the writer’s enthusiasm remains high throughout the writing process.
Bringing Fresh Perspectives
One of the most effective ways to keep nonfiction fresh is by offering a unique perspective. Anna encourages authors to consider alternative angles that haven't been overexplored. For example, a book on knitting written by a man or a parenting guide co-authored by a teenager would bring unusually fresh viewpoints. Anna also emphasizes the value of choosing unique and lesser-known experts for interviews to avoid overused quotes and ideas.
Handling AI in Nonfiction Writing
The conversation touches on the role of AI in nonfiction. Anna shares her reluctance to use AI extensively in her projects, expressing concerns about losing the uniqueness of her fresh ideas to the machine. Instead, she prefers to keep her work original and authentic by relying mainly on tools like ProWritingAid for final cleanups rather than content generation.
Engaging with Sensory Details
Anna recommends incorporating sensory details to make writing more engaging. Describing experiences in a way that involves sight, sound, touch, taste, and smell can make a story come alive for readers. This technique can be applied beyond memoirs to other nonfiction topics, enhancing the reader’s connection with the content.
Collaborations and Multiple Viewpoints
Collaborating with others can add depth and freshness to a book. Anna gives an example of a memoir enriched by including perspectives from different family members. This multi-faceted approach can provide a more comprehensive and engaging narrative. Moreover, including interviews and case studies from a diverse set of people worldwide can expand the book’s appeal and marketing potential.
Practical Strategies for Marketing Nonfiction
Anna offers practical advice on marketing nonfiction work. She highlights the importance of bullet points and concise, targeted pitches when reaching out to bloggers, podcasters, and reviewers. She also suggests conducting interviews to gather content and marketing opportunities, recommending that authors leverage international interviews to gain fresh perspectives.
Evergreen Content vs. Timely Trends
Matty and Anna discuss the balance between creating evergreen content and capitalizing on current trends. While evergreen content remains relevant for a longer period, timely topics, such as AI, can attract immediate attention but may quickly become outdated. Authors need to be clear about their strategy and the lifespan they expect for their work.
Making Content Personal and Unique
To stand out, nonfiction should reflect the author’s unique voice and experiences. Anna jokes about using personal anecdotes, humor, and unique metaphorical structures to make the content more relatable and engaging. Matty shares how she used a nautical metaphor throughout her book to provide a fresh twist on the topic of podcasting.
Conclusion
Anna Featherstone’s advice centers on the principle that fresh, engaging nonfiction results from passion, unique perspectives, and smart planning. Whether through multi-sensory details, unique angles, or strategic collaborations, authors can keep their non-fiction vibrant and appealing to readers. Anna encourages writers to allow their individuality to shine through their content, ensuring their book stands out in a crowded market.