Episode 272 - The Evolving Author and Second Editions with Joanna Penn
January 28, 2025
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Joanna Penn discusses THE EVOLVING AUTHOR AND SECOND EDITIONS, including the release of the second edition of Joanna's book, HOW TO WRITE NON-FICTION. Joanna discusses the changes in nonfiction writing, including the importance of storytelling, which led her to apply some of the personal elements and insights she has used in her memoir works into this new edition. We delve into the challenges and benefits of putting out a new edition versus updating the existing one, the evolving landscape of self-publishing, and the impact of new technologies on the writing business.
Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling author of thrillers, dark fantasy, and memoir as J.F. Penn. She’s also an award-winning podcaster of The Creative Penn Podcast, a creative entrepreneur, and an international professional speaker.
Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling author of thrillers, dark fantasy, and memoir as J.F. Penn. She’s also an award-winning podcaster of The Creative Penn Podcast, a creative entrepreneur, and an international professional speaker.
Episode Links
www.TheCreativePenn.com
https://x.com/thecreativepenn
Episode 054 - Futurist Trends We Can Prepare for Now with Joanna Penn
https://x.com/thecreativepenn
Episode 054 - Futurist Trends We Can Prepare for Now with Joanna Penn
Summary
This week on The Indy Author Podcast, Matty Dalrymple talks with Joanna Penn about the evolution of Joanna’s book, "How to Write Nonfiction," as it moves into its second edition. They delve into the shifts in nonfiction writing, driven by both personal growth and technological changes.
Joanna highlights how the personal touch in nonfiction writing has become more critical as AI can generate standard content. She shares that her own experiences, particularly writing a memoir, have significantly altered her approach to nonfiction. This emphasizes the need for personal stories and emotions in nonfiction, transforming it into a more humanized and relatable genre.
The conversation uncovers the restructuring of Joanna's book, including the blending of topics like publishing, marketing, and business into a cohesive unit. This decision reflects changes in the publishing landscape and her own creative evolution, moving towards a more evergreen approach.
Matty and Joanna discuss the pros and cons of revising existing books versus writing new content. Joanna points out the critical balance between updating books for factual correctness and maintaining voice authenticity. She says that a new edition can sometimes feel like an entirely different book, requiring new ISBNs and marketing strategies. However, she acknowledges that it's essential for such revisions to represent genuine shifts in perspective or content to be worthwhile.
In aligning with the theme of nonfiction's evolution, Joanna and Matty explore the role of storytelling in nonfiction writing, such as the incorporation of personal anecdotes and experiences. Joanna stresses the importance of this blending of factual writing with personal narrative to ensure nonfiction books remain engaging amidst the rise of AI-generated content.
Another significant discussion point is the future of audiobooks and AI. Joanna covers how AI could revolutionize audiobook production, making it more accessible and diverse in language and accent. This innovation could significantly lower costs and broaden market reach for authors, enabling them to share their work without language barriers. Matty adds to this by discussing her aspirations to use AI-generated voices trained on her own, providing a consistent and customized reading experience across different languages and works.
Throughout the episode, Matty and Joanna also touch upon the shifting landscape of author platforms and content. They consider the evolving utility of platforms like Medium and Substack and the enduring value of owning one’s platform. This discussion brings forth the idea of not building on rented land and the safety of keeping control over content and audience interaction.
Joanna shares her stance on various publishing formats, emphasizing selling directly to readers as a more lucrative and controlled option for authors. This ties into the broader theme of how technological shifts are impacting author strategies and book marketing efforts.
Joanna highlights how the personal touch in nonfiction writing has become more critical as AI can generate standard content. She shares that her own experiences, particularly writing a memoir, have significantly altered her approach to nonfiction. This emphasizes the need for personal stories and emotions in nonfiction, transforming it into a more humanized and relatable genre.
The conversation uncovers the restructuring of Joanna's book, including the blending of topics like publishing, marketing, and business into a cohesive unit. This decision reflects changes in the publishing landscape and her own creative evolution, moving towards a more evergreen approach.
Matty and Joanna discuss the pros and cons of revising existing books versus writing new content. Joanna points out the critical balance between updating books for factual correctness and maintaining voice authenticity. She says that a new edition can sometimes feel like an entirely different book, requiring new ISBNs and marketing strategies. However, she acknowledges that it's essential for such revisions to represent genuine shifts in perspective or content to be worthwhile.
In aligning with the theme of nonfiction's evolution, Joanna and Matty explore the role of storytelling in nonfiction writing, such as the incorporation of personal anecdotes and experiences. Joanna stresses the importance of this blending of factual writing with personal narrative to ensure nonfiction books remain engaging amidst the rise of AI-generated content.
Another significant discussion point is the future of audiobooks and AI. Joanna covers how AI could revolutionize audiobook production, making it more accessible and diverse in language and accent. This innovation could significantly lower costs and broaden market reach for authors, enabling them to share their work without language barriers. Matty adds to this by discussing her aspirations to use AI-generated voices trained on her own, providing a consistent and customized reading experience across different languages and works.
Throughout the episode, Matty and Joanna also touch upon the shifting landscape of author platforms and content. They consider the evolving utility of platforms like Medium and Substack and the enduring value of owning one’s platform. This discussion brings forth the idea of not building on rented land and the safety of keeping control over content and audience interaction.
Joanna shares her stance on various publishing formats, emphasizing selling directly to readers as a more lucrative and controlled option for authors. This ties into the broader theme of how technological shifts are impacting author strategies and book marketing efforts.