Episode 298 - The Artisan Author with Johnny B. Truant

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Johnny B. Truant discusses THE ARTISAN AUTHOR, including the importance of creating genuine, one-on-one connections with readers rather than succumbing to the rapid release model and algorithm-driven strategies dominating the publishing world. Johnny highlights the importance of authentic interactions, pricing books appropriately, and understanding the unique value each author brings. The conversation also delves into the growing support for niche and artisanal creators among readers. Johnny talks about his book THE ARTISAN AUTHOR and his upcoming Kickstarter campaign.

Johnny B. Truant is one of indie publishing’s early authorities, having created and co-hosted the original Self Publishing Podcast with Sean Platt and David Wright. He is also the author of the indie cornerstone guide Write. Publish. Repeat, and hosted the Smarter Artist Summit author conference in Austin, Texas from 2015-2018 with the same two partners.

On the fiction side, Johnny is the bestselling author of Fat Vampire, adapted by The SyFy Network as Reginald the Vampire. His other books include Pretty Killer, Gore Point, Invasion, The Beam, Dead City, Unicorn Western, and over 100 other titles across many genres.

Originally from Ohio, Johnny and his family now live in Austin, Texas where he's finally surrounded by creative types as weird as he is.

Episode Links

https://johnnybtruant.com/artisan (Kickstarter)

https://johnnybtruantbooks.com

https://johnnybtruant.substack.com/p/we-were-promised-unicorns-we-were

Episode 286 - The New Normal of an Author Career with Johnny B. Truant

Episode 239 - Moving the Needle to a Different Track with Johnny B. Truant

Summary

In this episode of The Indy Author Podcast, Matty Dalrymple talks with Johnny B. Truant about the concept of the "artisan author" and how it offers an alternative approach to a traditional writing career. They begin by discussing the differences between the artisan author approach and the more commercialized rapid release method. While rapid release focuses on hitting Amazon algorithms through rapid-fire publishing and extensive marketing techniques, Johnny emphasizes the artisan approach, which centers on a more personal connection with readers through storytelling that values quality over quantity.

Johnny shares the backstory of his transition to the artisan author mindset, which began during a period of industry reflection at the 2023 20Books conference. He realized that after years of industry changes, including the rise of AI and intensified rapid release cycles, he wanted to pursue writing for the love of it rather than adhering to a commercial algorithm-driven model. This passion for storytelling led Johnny to adopt the "artisan author" approach, which focuses on genuine connections with readers and sustainable writing practices.

In the discussion, Matty and Johnny highlight the significance of establishing direct connections with readers. Johnny emphasizes that forming authentic relationships leads to developing "true fans," a concept derived from Kevin Kelly's "1,000 True Fans" theory. True fans are those who deeply resonate with an author's work and are willing to support them by consistently purchasing their content at fair prices. Johnny suggests authors focus on nurturing such connections rather than relying heavily on algorithms or rapid release strategies.

To illustrate how authors can engage their readers, Johnny shares his own experiences with in-person book sales, where face-to-face interactions allow potential fans to connect directly with the author, making the book-buying experience personal and memorable. He advises authors to be proud of their work and to not undervalue their efforts by setting low prices for their books. This approach not only enhances the perceived value of the work but also aligns with the expectations of readers who appreciate supporting independent artists.

A key takeaway from Johnny's perspective is the importance of authors being available and human in their interactions, whether it's through emails, social media, or public appearances. This availability and authenticity encourage readers to form lasting bonds with authors. Johnny notes that readers are often more invested in the person behind the book than the book itself, which emphasizes the role of personal branding in an artisan author's career.

Johnny also touches on the misconception of what constitutes a "normal" or "mainstream" writing career. He argues that what is often considered mainstream comes from a limited portrayal of what has been accepted in media. As a result, many authors fall into the trap of writing to fit conventional norms rather than embracing their unique voices. Embracing one’s individual style and distinctiveness can distinguish authors in a crowded market.

Throughout the episode, Johnny provides practical advice for authors looking to adopt the artisan mindset. He encourages them to reflect on their motivation for writing and to align their publishing strategies with their personal values. For example, he suggests that instead of prioritizing rapid growth and sales numbers, authors should focus on reaching readers who genuinely appreciate their work. Ultimately, the artisan author approach offers a fulfilling way for writers to balance artistic integrity with a sustainable business model.

In closing, Matty and Johnny discuss the future prospects of the artisan author model, particularly in an evolving industry where traditional publishing paradigms continue to shift. Johnny is optimistic about the potential for artisan authors to craft meaningful careers by tapping into niche markets that value genuine storytelling and authentic engagement with creators. He is also excited about the prospect of bringing this conversation to a broader audience through his upcoming book and related initiatives, which aim to educate authors on building successful careers without sacrificing their artistic passions.