Entrepreneurship

For more information, contact Matty at matty<at>mattydalrymple<dot>com.

From Expertise to Expansion: A Guide to Growing Your Professional Platform

Overview

Whether you’re planning a second-act career, exploring a side venture, or simply looking for new ways to apply your hard-earned expertise, today’s professional landscape offers more opportunities than ever before. This workshop shows you how to transform your existing knowledge into a broader professional presence—one that supports income, impact, and long-term relevance.

Description

Professionals often reach a point where they want to do more with what they know—extend their reach beyond the boundaries of their current job, reconnect with their field after a transition, or lay the groundwork for new forms of income. But with so many options available, it can be difficult to know where to begin.

In From Expertise to Expansion, Matty Dalrymple guides participants through a practical framework for evaluating their professional objectives and aligning them with the right methods for sharing their expertise. Drawing on her background as an author, publisher, consultant, project manager, and host of The Indy Author Podcast, Matty demystifies the seven most accessible and effective ways to grow a professional platform: self-published articles, contributor articles, books, podcast guesting, podcast hosting, speaking, and consulting.

Through examples, strategic worksheets, and actionable guidance, attendees will learn how to map their expertise to their goals, choose the options that best support their next chapter, and take the first concrete step toward expanding their professional platform.

What You’ll Learn

  • How to identify the core expertise you want to apply beyond your day job

  • The seven most effective platform-building options available to professionals today

  • How to match your objectives (income, reach, relevance, contribution) to the right options

  • How each option works, what it requires, and what you can realistically expect

  • Natural progressions among the options—such as how article writing leads to books, or how podcast guesting leads to speaking

  • How to take manageable, strategic next steps no matter where you are in your career

  • How to build a long-term presence without burning out or overcommitting

Who Should Attend

This workshop is ideal for:

  • Professionals approaching retirement who want to remain engaged and relevant

  • Individuals exploring a side hustle or parallel-track career

  • Experts recovering from job loss or career transition who want to build new professional opportunities

  • Consultants, coaches, and advisors seeking to broaden their reach

  • Writers, speakers, educators, and subject-matter experts looking to expand their platforms

  • Anyone who wants to apply their expertise in new ways—whether to earn income, contribute to their field, or share knowledge with broader audiences