Entrepreneurship
Questions? Contact Matty at matty<at>mattydalrymple<dot>com.
From Expertise to Authority: Building Your Professional Presence for a Sideline or Second Act
Check out my Substack, starting with my article on How Real-World Needs Shaped a Universal Framework.
Overview
Whether you're exploring a sideline venture, planning a second act of your career, or simply looking for new ways to share your hard-earned knowledge, today's professional landscape offers more opportunities than ever before. Through this workshop as well as through personalized consulting, I help you build your professional presence through three progressive stages—one that supports influence, income, and long-term relevance.
Description
Professionals often reach a point where they want to do more with what they know—extend their reach beyond the boundaries of their current job, reconnect with their field after a transition, or lay the groundwork for new forms of income. But with so many options available, it can be difficult to know where to begin.
In From Expertise to Authority, Matty Dalrymple guides participants through a practical framework for building professional presence through three progressive stages of relationship-building. Drawing on her background in the corporate world (Siemens Health Services, QVC), her Master of Science in Organizational Dynamics from UPenn, her experience as Principal of William Kingsfield Publishers, and her work as an author, consultant, and host of The Indy Author Podcast, Matty demystifies the journey from expertise to authority.
The Three Stages to Building Your Presence
Building Expertise-Based Relationships - Share your knowledge - Written content (self-published articles, contributor articles, books) establishes your credibility and creates the foundation for everything that follows. This stage is ideal for those focused on staying connected and relevant or paying it forward through writing.
Building Personality-Based Relationships - Share your voice - Conversational content (podcast guesting, podcast hosting, interviews) adds personality to your expertise, creating deeper human connections. This stage is perfect for those who want to build community and expand their influence through personal connection.
Building Authority-Based Relationships - Share your mastery - Direct engagement (speaking and consulting) positions you as an authority, providing high-visibility (speaking) or high-touch (consulting) opportunities to generate significant income and lasting impact.
The Framework
The path to building your professional presence starts with four essential questions:
What expertise do you want to share? Identify the knowledge and experience you've built throughout your career that could serve others.
What are your objectives? Whether your goals include income generation, staying connected and relevant in your field, expanding your influence, or paying it forward to the next generation, clarity about your objectives shapes everything that follows.
Where are you starting? Understanding your current platform—whether you have no presence yet, are already creating content, or are actively engaged in speaking or consulting—helps determine your starting point.
How far do you want to go? Your objectives determine whether you'll progress through one, two, or all three stages of building professional presence.
What You'll Learn
Through examples, strategic worksheets, and actionable guidance, attendees will learn:
How to identify the value you want to bring and the objectives that will guide your path
How each stage works, what it requires, and what you can realistically expect
Natural progressions from one stage to the next—how written content becomes the basis for conversations, and how personality-based connections lead to authority positioning
How to take manageable, strategic next steps no matter where you are in your career
The key to sustainable growth: building credibility at each stage while repurposing content to maximize reach and minimize effort
Who Should Attend
This workshop is ideal for:
Professionals approaching retirement who want to remain engaged and relevant
Individuals exploring a sideline venture or planning a second act
Experts recovering from job loss or career transition who want to build new professional opportunities
Consultants, coaches, and advisors seeking to broaden their reach
Writers, speakers, educators, and subject-matter experts looking to expand their professional presence
Anyone who wants to share their knowledge in new ways—whether to earn income, contribute to their field, or build lasting influence
About Matty Dalrymple
Matty has traveled her own path from expertise to authority, building a multifaceted professional presence that includes hosting The Indy Author Podcast (named one of the "10 Best Podcasts for Authors" by Self-Publishing with Dale), presenting at conferences including Writer's Digest and the Alliance of Independent Authors' SelfPubCon, and consulting with professionals seeking to expand their reach.
She has authored multiple books on expanding professional reach, including:
Collaborate to Create: A Guide to Coauthoring Nonfiction with Michael La Ronn
The Indy Author's Guide to Podcasting for Authors: Creating Connections, Community, and Income
The Podcast Guest Playbook: From Conversations to Connections and Community with Mark Leslie Lefebvre
From Page to Platform: How to Succeed as an Author Speaker with Michael La Ronn
Matty is also Principal at William Kingsfield Publishers and the author of the Ann Kinnear Suspense Novels and Suspense Shorts and the Lizzy Ballard Thrillers—proof that effective strategies for building professional presence work across disciplines.
Formats Available
Workshop: Interactive session tailored to each audience's needs
Consulting: One-on-one sessions tailored to your specific knowledge, objectives, and starting point, with personalized guidance to help you navigate your unique professional landscape and accelerate your path from expertise to authority.