Episode 346 - Building an Authentic Author Brand with Mark Leslie Lefebvre
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Mark Leslie Lefebvre discusses BUILDING AN AUTHENTIC AUTHOR BRAND, including how your brand already exists whether or not you have consciously shaped it, using reader feedback and comparable authors to identify your strongest brand signals, balancing consistency with experimentation, and connecting authentically with readers without sharing more of your personal life than feels comfortable.
Mark Leslie Lefebvre’s first short story was published in 1992, the same year he started working in the book industry. He has published over thirty-five books under the name Mark Leslie that include thrillers and fiction, paranormal non-fiction and anthologies. Under his full name, Mark Leslie Lefebvre, he writes books to help authors navigate publishing. His industry experience includes President of the Canadian Booksellers Association, Director of Author Relations and Self-Publishing for Rakuten Kobo, Director of Business Development for Draft2Digital, and Professional Advisor for Sheridan College’s Creative Writing and Publishing Honours Program. Mark lives in Waterloo, Ontario.
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