Podcast Show Notes

On The Indy Author Podcast, we discuss the writing craft, the publishing voyage, and how we can navigate our way to the readers who will love our books. Click the links below for the show notes for episodes since 200, including summaries and transcripts.

Matty Dalrymple 1/28/25 Matty Dalrymple 1/28/25

Episode 272 - The Evolving Author and Second Editions with Joanna Penn

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Joanna Penn discusses THE EVOLVING AUTHOR AND SECOND EDITIONS, including the release of the second edition of Joanna's book, HOW TO WRITE NON-FICTION. Joanna discusses the changes in nonfiction writing, including the importance of storytelling, which led her to apply some of the personal elements and insights she has used in her memoir works into this new edition. We delve into the challenges and benefits of putting out a new edition versus updating the existing one, the evolving landscape of self-publishing, and the impact of new technologies on the writing business.

Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling author of thrillers, dark fantasy, and memoir as J.F. Penn. She’s also an award-winning podcaster of The Creative Penn Podcast, a creative entrepreneur, and an international professional speaker.

Episode Links

www.TheCreativePenn.com
https://x.com/thecreativepenn
Episode 054 - Futurist Trends We Can Prepare for Now with Joanna Penn

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Joanna Penn about the evolution of Joanna’s book, "How to Write Nonfiction," as it moves into its second edition. They delve into the shifts in nonfiction writing, driven by both personal growth and technological changes.

Joanna highlights how the personal touch in nonfiction writing has become more critical as AI can generate standard content. She shares that her own experiences, particularly writing a memoir, have significantly altered her approach to nonfiction. This emphasizes the need for personal stories and emotions in nonfiction, transforming it into a more humanized and relatable genre.

The conversation uncovers the restructuring of Joanna's book, including the blending of topics like publishing, marketing, and business into a cohesive unit. This decision reflects changes in the publishing landscape and her own creative evolution, moving towards a more evergreen approach.

Matty and Joanna discuss the pros and cons of revising existing books versus writing new content. Joanna points out the critical balance between updating books for factual correctness and maintaining voice authenticity. She says that a new edition can sometimes feel like an entirely different book, requiring new ISBNs and marketing strategies. However, she acknowledges that it's essential for such revisions to represent genuine shifts in perspective or content to be worthwhile.

In aligning with the theme of nonfiction's evolution, Joanna and Matty explore the role of storytelling in nonfiction writing, such as the incorporation of personal anecdotes and experiences. Joanna stresses the importance of this blending of factual writing with personal narrative to ensure nonfiction books remain engaging amidst the rise of AI-generated content.

Another significant discussion point is the future of audiobooks and AI. Joanna covers how AI could revolutionize audiobook production, making it more accessible and diverse in language and accent. This innovation could significantly lower costs and broaden market reach for authors, enabling them to share their work without language barriers. Matty adds to this by discussing her aspirations to use AI-generated voices trained on her own, providing a consistent and customized reading experience across different languages and works.

Throughout the episode, Matty and Joanna also touch upon the shifting landscape of author platforms and content. They consider the evolving utility of platforms like Medium and Substack and the enduring value of owning one’s platform. This discussion brings forth the idea of not building on rented land and the safety of keeping control over content and audience interaction.

Joanna shares her stance on various publishing formats, emphasizing selling directly to readers as a more lucrative and controlled option for authors. This ties into the broader theme of how technological shifts are impacting author strategies and book marketing efforts.

Matty Dalrymple 1/14/25 Matty Dalrymple 1/14/25

Episode 271 - Tapping into Your Author Voice with Tiffany Yates Martin

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Tiffany Yates Martin discusses TAPPING INTO YOUR AUTHOR VOICE, including how many writers mistakenly view voice as an external element they need to find or impose on their work. Instead, she believes that true voice comes from genuinely accessing and expressing one's internal truths, a process that can feel quite daunting. Tiffany emphasizes that an authentic voice is not about adopting a façade but rather about tapping into what is true to the author and allowing it to emerge naturally in their writing.

Tiffany Yates Martin has spent nearly thirty years as an editor in the publishing industry, working with major publishers and New York Times, Washington Post, Wall Street Journal, and USA Today bestselling and award-winning authors as well as indie and newer writers. She is the founder of FoxPrint Editorial (named one of Writer’s Digest’s Best Websites for Authors) and author of Intuitive Editing: A Creative and Practical Guide to Revising Your Writing and the recently released The Intuitive Author: How to Grow & Sustain a Happier Writing Career. She is a regular contributor to writers’ outlets like Writer’s Digest, Jane Friedman, and Writer Unboxed, and a frequent presenter and keynote speaker for writers’ organizations around the country. Under her pen name, Phoebe Fox, she is the author of six novels.

Episode Links

https://www.foxprinteditorial.com
https://www.instagram.com/tiffanyyatesmartin/
https://www.facebook.com/tiffanynyates/
https://www.youtube.com/channel/UCJ-TMebXV5sg8-fQkVeg_0w

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Tiffany Yates Martin about the concept of "voice" in writing and how authors can authentically express their unique perspectives. Tiffany challenges the common perception among authors that voice is something external—a façade to be layered over their work. Instead, she proposes that true voice emerges when writers draw from within themselves, accessing their internal truths and allowing these to infuse their narratives.

One of the primary topics Tiffany tackles is the misconception that voice needs to be consciously tacked onto a piece of writing. She believes this approach can hinder creativity and authenticity. Voice, according to Tiffany, should not be imposed but instead arise naturally from the writer's own experiences, emotions, and perspectives. This process of letting one's true voice guide the writing can be intimidating for many authors, as it requires vulnerability and honesty. It’s about stripping away the layers of pretense and showing raw, genuine aspects of oneself.

Throughout the episode, Tiffany emphasizes the importance of embracing one's individuality in writing. By doing so, writers can create more compelling and relatable stories that resonate with readers on a deeper level. This inward search for authenticity not only enhances the quality of the work but also connects more powerfully with the audience.

In support of her insights, Tiffany shares key examples and strategies that authors can use to discover and refine their voice. While the process can be challenging, it is ultimately rewarding, leading to a more fulfilling writing experience and richer, more authentic stories.

The discussion offers valuable takeaways for writers at any stage in their careers. It encourages them to reflect on their personal truths and how these can be a wellspring of creative material. By courageously accessing and expressing their inner selves, authors can develop a distinctive voice that stands out in the literary world.

Matty Dalrymple 1/7/25 Matty Dalrymple 1/7/25

Episode 270 - Author Assistants: Finding One or Being One with Kate Tilton

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Kate Tilton discusses AUTHOR ASSISTANTS: FINDING ONE OR BEING ONE, including the various types of support an author assistant can offer, from organizing emails and managing forums to handling newsletters and connecting with PR firms. We explore the complexities of finding the right assistant, balancing workload, and the importance of clear communication and trust. Kate also touches on strategies for authors who find themselves overwhelmed and seeking help, providing valuable insights for anyone considering hiring or becoming an author assistant.

Kate Tilton is the founder of Kate Tilton’s Author Services, where she has been helping authors since 2010. Kate works with authors of all stripes, from New York Times and USA Today bestsellers to pre-publication authors. Becca Syme calls her "the best author support in the industry." A cat-lover and fan of many geeky things, Kate can likely be found curled up with tea and a good book, plotting world takeover, or connecting authors and readers in any way she can.

Episode Links

https://katetilton.com/
https://www.theindyauthor.com/072---mentoring-and-collaborating-with-interns.html

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Kate Tilton about the role of author assistants and how to incorporate them into writing business operations. They discuss the origin of Kate's career as an author assistant and explore the essential considerations for indie authors seeking to hire help, and for individuals interested in becoming author assistants themselves.

Kate Tilton's journey into the world of author assistance began unexpectedly during her high school years when she stumbled upon an author seeking an assistant. Her career as an author assistant was born from this serendipitous encounter, highlighting how organic and unexpected career paths can be. This story emphasizes the importance of being open to opportunities and adaptable in career choices.

The conversation then delves into what an author assistant does. Kate explains that the role of an author assistant is highly diverse, often more diversified than many might assume. An author assistant can help manage emails, organize contests, manage forums, handle social media, and much more. This aligns with the needs of authors at different stages of their writing careers—from bestselling authors to those yet to publish a book. Kate stressed the importance of distinguishing what tasks are better suited for specialists, like social media or PR, vs. those that an assistant could handle.

The podcast episode also addresses the expectations authors should have when considering hiring an assistant. Matty and Kate talk about strategies for identifying when it's time to hire help. Kate recommends that authors should list everything they are doing, assess which tasks could be delegated, and identify the level of assistance required. For those who feel overwhelmed, a consultation with a coach who understands the indie author market could be highly beneficial.

Matty shares a personal story of employing a best friend as a business manager. She found that clarity improved when procedures were documented meticulously. It became evident during her collaboration that delegating tasks based on the strengths of the assistant could enhance productivity. This highlights the importance of a strategic approach when determining which responsibilities to hand over to an assistant.

On the other side, Kate suggests that for those interested in pursuing a career as an author assistant, starting with specific skills or tasks is beneficial. Building experience through smaller, more focused jobs and then expanding skills and services is a practical way to enter the field. Networking and getting recommendations from industry connections can also play a significant role in both hiring an assistant and becoming one.

Matty and Kate discuss the challenges and solutions in navigating client-assistant relationships, such as ensuring access to necessary resources without compromising security. The example of using password managers like LastPass increases security when sharing login credentials. They also talk about making sure that critical aspects of the business, such as website access, are adequately managed to prevent issues.

Kate advises being wary of potential 'red flags' when hiring an assistant, such as lack of professionalism or clarity in communication. Similarly, understanding the nuances between being an employee and a contractor is crucial for both parties to maintain a clear and productive working relationship.

The episode concludes with a focus on continuous improvement, both for authors considering hiring help and for aspiring assistants. The advice shared aides in creating productive partnerships that free authors to focus on writing while giving assistants the chance to refine their skills in the publishing industry.

This podcast episode provides valuable insights into the effective hiring and training of an author assistant, emphasizing the power of good organization and communication to streamline personal writing and business processes. By sharing her experiences, Kate encourages both authors and aspiring assistants to pursue the working relationships that best support mutual growth and success.

Matty Dalrymple 12/31/24 Matty Dalrymple 12/31/24

Episode 269 - The Discipline-Driven Path to Success with Dre Baldwin

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Dre Baldwin discusses THE DISCIPLINE-DRIVEN PATH TO SUCCESS, including the importance of having clear goals to maintain focus; the role of discipline, time management, execution, and planning in achieving goals; the value of seeking external perspectives and of sharing your goals only with those who can provide support to achieve them; and practical tips for overcoming writer's block.

Dre Baldwin is CEO and Founder of Work on Your Game Inc. He has given 4 TEDxTalks and has authored 35 books. Dre’s content has been consumed over 103 million times. His daily Work on Your Game MasterClass has amassed over 3,100 episodes and over 7.3 million listeners. Dre had a 9-year professional basketball career, playing in 8 countries. Dre’s framework is the "roadmap in reverse" for professional High Performance, Consistency, and Results.

Episode Links

http://WorkOnYourGame.com/Dre
http://Instagram.com/DreBaldwin
http://YouTube.com/Dreupt
https://www.facebook.com/WorkOnYourGameUniversity
http://LinkedIn.com/in/DreAllDay
http://Twitter.com/DreAllDay
https://starkreflections.ca/2024/09/13/episode-379-simplify-your-life-work-with-dre-baldwin/

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Dre Baldwin about effective goal setting and the importance of discipline, planning, and execution in achieving success as a creator. The discussion offers insights into why goals are necessary and how creatives can use these principles to produce consistent work and achieve desired outcomes.

Matty and Dre begin the conversation by exploring the significance of setting goals, emphasizing that having a clear target can help maintain focus and drive productivity. Dre, drawing from his sports background, notes, "If you don't have a goal, you can't score," highlighting the essential role of goals in directing energy and resources towards achieving specific results.

One key topic discussed is the timing of goal setting. Dre mentions the importance of setting goals irrespective of the time of the year and argues that it's more about continuously setting targets rather than waiting for a specific date. Matty then explores how goal setting can sometimes lead to analysis paralysis, prompting Dre to suggest that individuals should carefully evaluate the deeper motivations behind their goals to ensure fulfillment and alignment with personal values.

Dre emphasizes that the 'why' behind a goal is crucial, as it serves as the emotional driver that fuels persistence and dedication. He advises keeping personal goals private, sharing them only with those who play a role in achieving those goals, like mentors or accountability partners. Dre shares his take on the concept of accountability, saying it's valuable when partners are intentional about their role in providing practical and motivational support.

The discussion transitions to the principles of discipline and time management. Dre describes discipline as a foundational aspect of professionalism, likening it to a force that compels individuals to perform their roles regardless of external circumstances. Matty delves into how indie authors, especially those juggling writing with other occupations, can establish discipline. Dre asserts that the process remains the same irrespective of the time one has available — consistency is key.

Dre also tackles the topic of time management, pointing out that what people refer to as managing time is actually about managing oneself. He stresses the significance of self-accountability and control, emphasizing that identifying what needs to be accomplished within a set timeframe is paramount for productivity. According to Dre, applying pressure and stress correctly can transform them into productive forces that drive individuals towards action.

Matty then explores how one can set goals at different levels, whether broad or specific, and how this affects productivity. Dre further explains this by structuring his approach to systems, goals, and byproducts: a goal is achieved through a specific system, and once it's reached, it produces certain byproducts. This structured approach helps in clear goal articulation and efficient execution of plans.

Execution, as Dre describes, is where all the planning comes to fruition. It's about adhering to the predefined systems to achieve set goals. He shares practical advice for overcoming creative blocks, like writing chapter headers or leaving notes to jog one's memory later. This preparation acts as "homework," setting oneself up for productive writing sessions.

In conclusion, Dre shares insights into the value of planning as a dynamic, ongoing process, despite plans themselves often changing. He underscores that effective planning prepares individuals better for unforeseen developments, by having considered potential challenges and how to address them in advance.

Dre concludes by explaining how reassessment is a vital tool for recalibrating goals and performance, recommending that individuals seek objective insights from industry outsiders to gain fresh perspectives. Matty ties this back to writers by encouraging them to take stock regularly and assess their objectives against their achieved outcomes, ensuring they are set up for success.

Overall, this episode of The Indy Author Podcast offers a practical guide for authors and creatives on how to effectively strategize their goals with discipline, planning, and consistent execution, setting the foundation for professional growth and success.

Matty Dalrymple 12/17/24 Matty Dalrymple 12/17/24

Episode 268 - What Authors Should Not Learn from Movies with Rene Gutteridge

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Rene Gutteridge discusses WHAT AUTHORS SHOULD NOT LEARN FROM MOVIES, including
how crucial point of view and inner monologue are in novel writing compared to the visual storytelling required in movies; how writers can mistakenly adopt a 'director's' approach, leading to overly descriptive and less engaging prose; and delve the science behind the different brain functions of hobbyist writers versus professional authors. We touch on how conciseness in movies contrasts with the depth needed in novels, using examples like Dennis Lehane’s MYSTIC RIVER, and discuss practical strategies for maintaining engaging pacing in fiction without losing substance.

Rene Gutteridge is the multi-genre author of 24 novels plus several non-fiction titles. Her indie film SKID won deadCenter’s Best Oklahoma Feature in 2015, and her novel MY LIFE AS A DOORMAT was adapted into the Hallmark movie LOVE’S COMPLICATED. She is co-writer on the feature film FAMILY CAMP, a Movieguide award winner and a Dove Award nominee for 2023. She is also a Screencraft finalist in true crime. Rene is co-director of WriterCon in Oklahoma City, senior contributor at Writing Momentum, and the head writer at Skit Guys Studios.

Episode Links

https://www.renegutteridge.com
https://www.facebook.com/ReneGutteridgeAuthor
Episode 253 - Navigating the Worlds of Fiction and Film with Rene Gutteridge

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with returning guest Rene Gutteridge about the intricate relationship between writing fiction and the art of filmmaking, and how writers can effectively leverage these insights. The conversation delves deep into the various differences between storytelling in novels and films, and what authors can potentially learn—or, crucially, avoid learning—from movies when crafting their stories.

Rene discusses the tendency of writers to “direct” characters in novels as they might in a film. She advises against this, emphasizing that writing should not merely mimic movies because, while films focus more on what can be visually and briskly presented, novel writing thrives in its ability to explore the inner thoughts and perceptions of characters. She highlights a key point: “If you could take that chapter and go set up a movie camera and film it as is, you're not nailing it.” Rene shares an example of “directing” a character unnecessarily by describing mundane actions like making coffee without adding emotional or motivational subtext.

A notable aspect of their discussion is the scientific study Rene cites, comparing the brain activities of new versus professional writers when they write. The study found that experienced writers activated the speech part of the brain, emphasizing writing from a character’s internal point of view rather than an external, visual one. This distinction helps inform Rene’s belief that writing, even in third person, should delve deeply into a character’s psyche to resonate with readers on a more profound level.

In discussing the challenges and methods of effectively writing in deep point of view, Rene illustrates how characters perceive the world based on past experiences, profession, age, and other factors. She explains how these elements layer to form a character's perspective, providing depth that cannot be fully captured by the visual-centric storytelling of movies.

Matty and Rene also explore the structural dynamics between first-person and third-person narration. They discuss how each style affects the depth of storytelling and how to experiment with these narrative structures to enhance a story. Rene shares her own challenges with first-person narration, indicating that while it can produce compelling characters, it is often more challenging and less flexible than third-person narration.

Rene dives into the pitfalls of adapting novels into screenplays, highlighting the complications of translating intricate inner dialogues and background details into visual scenes. They touch on the example of Clint Eastwood's adaptation of “Mystic River” as an illustration of how films condense what novels elaborate, sometimes sacrificing depth for pacing.

Rene provides thoughtful insights into how characters can hold their own through compelling voices, regardless of the point-of-view choice. They delve into how authors can learn from cinematic techniques in terms of pacing and economy while ensuring these methods serve rather than hinder the depth and relatability of the written word.

In concluding the episode, both Matty and Rene reflect on the crucial aspect of intentionality in writing. Everything on the page should intentionally contribute to character development and plot progression—that's how readers become invested.

Matty Dalrymple 12/10/24 Matty Dalrymple 12/10/24

Episode 267 - Using Romance to Write Stories with Heart with Jennifer Probst

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Jennifer Probst discusses USING ROMANCE TO WRITE STORIES WITH HEART, including the importance of emotional depth, character growth arcs, and the role of secondary characters in enhancing romantic storylines. Jennifer emphasizes the need for sexual tension and matching the type of romance with different characters to create compelling narratives. She also dives into techniques for balancing varying levels of romantic steam in different genres, the importance of human connection, and the subtleties of using vulnerabilities in characters to enrich stories.

Jennifer Probst wrote her first book at twelve years old. She bound it in a folder, read it to her classmates, and hasn’t stopped writing since. She holds a masters in English Literature and lives in the beautiful Hudson Valley in upstate New York. She is the New York Times, USA Today, and Wall Street Journal bestselling author of over fifty books in contemporary romance fiction. She was thrilled her book, The Marriage Bargain, spent 26 weeks on the New York Times. Her work has been translated in over a dozen countries, sold over a million copies, and was dubbed a “romance phenom” by Kirkus Reviews.

Episode Links

https://www.jenniferprobst.com
https://www.tiktok.com/@authorjenniferprobst
https://www.instagram.com/authorjenniferprobst/
https://www.facebook.com/jenniferprobst.authorpage

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with bestselling author Jennifer Probst about effectively incorporating romance into your writing. The conversation provides valuable insights into how authors can integrate love stories into their narratives, regardless of genre, enhancing the depth and engagement of their characters and plots.

Understanding Romance and Spectrum

Matty opens the discussion by distinguishing between romance's different levels, from sweet to steamy. Jennifer emphasizes that the "steam level" depends entirely on the story's needs and target audience, highlighting her experience writing across different niches and heat levels. In her words, "a romance is a happy ever after ending, between two characters," but it can also encompass broader love stories, from romantic suspense to relationships with pets.

Using Emotion to Drive Connection

Jennifer discusses the critical role of emotion in storytelling, whether it's navigating grief, love, or fear. For her, developing authentic characters with whom readers can empathize is essential. She states, "Emotion is one of the most important things in a story because...you feel a connection." This human connection is what keeps readers engaged, as they root for characters' growth and emotional journeys.

Secondary Characters: Adding Depth to Romance

Secondary characters can enrich a story by offering contrast, humor, or different kinds of relationships. Jennifer shares anecdotes about unexpected secondary characters who have captivated her readers' and her own imaginations, citing examples of a grumpy neighbor or a challenging animal who becomes a beloved friend. These characters can add vibrancy and unexpected layers to the main narrative, creating opportunities for secondary romances or other forms of love.

The Art of Sensual Tension

Building suspense in romance, whether through witty banter or unresolved attraction, is a favorite tool for Jennifer. By creating scenarios of will-they-or-won't-they, writers can maintain reader interest throughout a narrative. She describes scenarios from friends to lovers and forced proximity as rich grounds for romance, offering examples from classic TV shows like "Moonlighting" and "Friends" where the tension between characters was central to the audience's engagement.

Growth Arcs: Essential for Character Development

Jennifer stresses the importance of growth arcs for both the individual characters and their relationships. She outlines how a well-constructed arc involves characters changing from their introduction to the story’s conclusion, highlighting the significance of characters overcoming personal struggles and achieving growth. This development adds depth to romance narratives and ensures satisfying conclusions for readers.

Matching the Romance to the Characters

Finally, Jennifer talks about how the type and style of romance should align with her characters’ personalities. Characters often dictate the level of romance in her stories, from the edgy romances of rough-around-the-edges heroes to sweeter, simpler tales of bakers and small-town characters. She advises authors to remain sensitive to how their characters evolve, allowing authentic and convincing romantic dynamics to unfold naturally in the narrative.

Conclusion: Tailoring Romance to Enhance Your Story

In this podcast episode, Matty Dalrymple and Jennifer Probst delve into the intricacies of writing romance that resonates with readers. They explore how emotion, character development, and thoughtfully crafted romance arcs can make narratives more compelling and relatable. Authors are encouraged to let character personalities guide the romantic elements of their stories while ensuring reader expectations are met regarding tone and content.

Matty Dalrymple 12/3/24 Matty Dalrymple 12/3/24

Episode 266 - Timeless Storytelling Principles with Douglas Vigliotti

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Douglas Vigliotti discusses TIMELESS STORYTELLING PRINCIPLES, including the significance of consistency, reversals, and recognitions in novels, drawing parallels to mediums like film. Doug explores the role of believability and logic in creating compelling stories and reflects on the impact of marketing pressures on current narratives. He also discusses the cyclical nature of transgressive art.

Douglas Vigliotti is the author of four books, including ARISTOTLE FOR NOVELISTS and TOM COLLINS: A ‘SLIGHTLY CROOKED’ NOVEL, which is available to listen to on SLIGHTLY CROOKED: GOOD STORIES,TOLD WELL, a podcast that also features his raw and unorthodox poem collection MINI HEARTBREAKS (OR, LITTLE POEMS ABOUT LIFE). He is also the host of BOOKS FOR MEN, a weekly podcast to inspire (more) men to read. He lives in New Haven, Connecticut.

Episode Links

https://douglasvigliotti.com/
https://www.instagram.com/douglasvigliotti/

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Douglas Vigliotti about his book "Aristotle for Novelists: 14 Timeless Principles on the Art of Story." The discussion delves into Aristotle's enduring influence on storytelling and how these ancient principles can guide contemporary novelists in crafting compelling narratives.

Douglas Vigliotti explains his journey from writing nonfiction to fiction and why he turned to Aristotle's "Poetics" to enhance his storytelling skills. He recounts how he identified that understanding story and character development was pivotal in moving from writing to truly connecting with readers.

One major theme explored is the principle of consistency in novels. Douglas emphasizes that consistency doesn't mean each chapter should mirror the next, but rather that the style, structure, and character portrayal remain coherent throughout. This, he believes, is fundamental to maintaining a reader's engagement and ensuring the story's integrity. He illustrates this with examples from literature and screenwriting, noting how differing styles or even disruptive styles can work—as long as they're executed consistently.

The podcast also tackles the principle of "show, don't tell," crucial advice for writers. Douglas reflects on storytelling as an imitation of action, a concept rooted in Aristotle's belief in learning through imitation. He argues that action reveals more than words, both in life and in storytelling. A character's journey and growth are fully realized through their deeds, not just their dialogue or thoughts.

Matty and Douglas also explore the cyclical nature of art and how transgressive works, like those from the era of "Fight Club," are less common today due to external pressures and censorship. Yet Douglas remains positive that art will push boundaries again, as this cyclical nature tends to repeat itself.

The principle of logic and believability in storytelling is dissected further. Douglas discusses the chain of causality and how a story should unfold through a logical sequence of cause and effect. Believability is paramount, he argues, for a narrative's success, no matter if it’s within a fantastical or realistic setting. Adhering to the world and rules that writers create is essential for maintaining a reader's trust and interest.

The conversation turns toward techniques of storytelling efficiency often showcased in films. Douglas praises films for their lean and essential structure, which can serve as a model for novelists aiming to cut extraneous content and focus on the core plot and character development. He draws on examples like "Mystic River," successfully translated from page to screen by focusing on the essence of the narrative.

Additionally, reversals and recognitions are discussed as essential elements of a complex plot. Douglas emphasizes that these should emerge from the story itself, not external forces, echoing Aristotle's disdain for deus ex machina resolutions. These reversals keep readers engaged with unexpected developments that are, nonetheless, rooted in the story's logic.

Finally, the discussion wraps up with a consideration of art as a reflection of its time. Matty and Douglas agree that older works should be viewed through the lens of their era, embracing the social mores of their time rather than altering them to fit modern standards.

For listeners who are novelists or storytellers, Douglas leaves them with an invitation to further explore Aristotle's principles by visiting a dedicated website and taking an assessment to see how their stories align with these timeless guidelines. He encourages writers to remain true to their unique voices while leveraging the structural wisdom handed down through centuries of storytelling craft.

This episode of The Indy Author Podcast offers valuable insights into how Aristotle's time-tested storytelling principles can enhance modern novel writing. Whether you’re revisiting the classics or writing your next big story, maintaining consistency, highlighting action over dialogue, and ensuring a logical flow make for compelling narratives that resonate with readers.

Matty Dalrymple 11/19/24 Matty Dalrymple 11/19/24

Episode 265 - Connecting and Captivating with Author Readings with Gary Zenker

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Gary Zenker discusses CONNECTING AND CAPTIVATING WITH AUTHOR READINGS, including how readings help create a personal connection with readers, practical tips for preparing and delivering effective readings, finding or creating reading opportunities, and ensuring that your materials align with the theme, venue, and audience.

By day, Gary Zenker is a marketing strategist; by night, he creates flash fiction tales that cross genre and focus on revealing facets of human nature. His stories have been selected for various print anthologies, including Chicken Soup For The Soul: Laughter, and online collections. He founded two writers groups in southeastern PA, and continues to lead one assisting writers to develop their skills and achieve their writing goals. He is also the creator of Writers Bloxx, a storytelling game.

Episode Links

https://www.garyzenkerstoryteller.com/
https://www.facebook.com/gary.zenker/

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Gary Zenker about the significant role of author readings in building an audience and enhancing author visibility. The conversation explores the benefits of public readings for writers, particularly as a way to engage directly with audiences, control the interpretation of their work, and develop public speaking skills.

Gary Zenker, a seasoned writer and organizer of author readings, emphasizes the unique connection established when authors read their own work. Unlike print, live readings allow authors to observe immediate audience reactions and to influence how their work is perceived, offering a powerful tool for fan engagement and platform building.

The discussion delves into the preparation required for a successful reading. Gary advises authors to meticulously prep both themselves and their material. This includes reading the work aloud to identify necessary changes, ensuring clarity in dialogue through added tags, and timing the material to fit within designated time slots to avoid overrunning. Gary also stresses the importance of practicing the reading to maintain the rhythm and impact of the story, encouraging authors to practice in front of a mirror or an audience to build confidence and ensure effective delivery.

Matty and Gary address the common issue of reading too quickly, which can detract from the storytelling aspect of a performance. Gary recounts a situation where a poet’s rapid delivery overshadowed the beauty of the work, highlighting the necessity for authors to slow down and allow their audience to absorb the narrative.

Gary suggests authors always prepare multiple pieces, enabling adaptability depending on previous readers' themes or audience demographics. For logistical purposes, Gary advises against reading directly from a book due to its awkward handling, favoring printed scripts with backup copies stored electronically, ensuring preparedness for any eventuality during the reading.

The podcast further explores the critical aspect of self-recording during readings. By doing so, authors can review their performance and improve their public speaking skills. Gary notes, “It’s a different experience when you put all those people there,” suggesting that live recording grants invaluable insights into an author’s presentation.

Engagement with the audience is another focal point. Gary advises practicing to avoid fillers like "um," which can disrupt the flow of reading. Eye contact and cueing from the audience can enhance connection, showing professional confidence and respect for attendees.

After the reading, Gary highlights the importance of author-community interaction. He encourages authors to be active participants throughout the event, stressing staying from the first to the last reading to support fellow authors and maximize networking opportunities. He notes the value of feedback and relationship-building within the writer community.

Matty and Gary touch on hosting one’s own events if current offerings seem sparse. Coordinating an event involves logistics such as securing a venue willing to host for minimal cost, ensuring sound and lighting adequacy, and selecting reliable participants who will promote the event and adhere to its thematic and time constraints.

In summary, the podcast episode provides an insightful guide into leveraging author readings as both a creative outlet and a strategic marketing tool. It emphasizes preparing thoroughly, practicing diligently, and participating actively within a writing community to maximize the benefits of public readings. These efforts are depicted as fundamental in fostering audience relations and enhancing an author’s public persona.

Matty Dalrymple 11/12/24 Matty Dalrymple 11/12/24

Episode 264 - Building Your Brand through Networking with Dale L. Roberts

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Dale L. Roberts discusses BUILDING YOUR BRAND THROUGH NETWORKING, including BUILDING YOUR BRAND THROUGH NETWORKING, including how connecting with industry professionals, participating in community discussions, and utilizing online platforms can significantly impact an author's success. He emphasizes the need for a clear author brand and effective networking strategies, offering practical advice on overcoming imposter syndrome and speaking confidently. Dale explains the value of mutual support within the indie author community and discusses his new book, NETWORKING FOR AUTHORS, which combines memoir elements with actionable strategies for both introverted and extroverted authors.

Dale L. Roberts is a self-publishing advocate, award-winning author, and renowned video creator. With over 50 publications, he has become an authority in self-publishing, leading him to create his own YouTube channel, Self-Publishing with Dale, regarded as one of the premier information resources in the indie publishing community.

Episode Links

https://selfpublishingwithdale.com
https://www.youtube.com/selfpublishingwithdale
https://dalelinks.com/discord
https://www.facebook.com/selfpubwithdale
https://twitter.com/selfpubwithdale
https://www.tiktok.com/@selfpubwithdale
https://www.instagram.com/selfpubwithdale/

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with author and podcast host Dale L. Roberts about the power and importance of networking for authors. They delve into the nuances of building professional relationships and branding in the indie author world. This conversation provides valuable insights for authors looking to expand their reach and build a more supportive community around their work.

Understanding Networking for Authors

Networking is a critical aspect of any author’s career, especially in the indie publishing world. As Dale shares, a lot of his opportunities emerged from his connections and collaborative projects, highlighting the importance of being actively engaged with fellow authors and industry professionals. He emphasizes that networking doesn't require having a large platform initially, as relationships and opportunities can develop over time.

Developing Your Author Brand

A key point discussed is author branding. An author brand should clearly communicate who you are and what you represent. For instance, Dale suggests that knowing your value is essential, whether you are a young adult author or a self-publishing coach. Your unique qualities should be highlighted to create a lasting impression when networking.

Dale advises that authors work on being able to summarize their brand succinctly, mentioning that understanding your personal and professional strengths can significantly enhance your networking efforts. He encourages authors to have a clear pitch that can be altered depending on the audience, ensuring it reflects your journey as an author accurately.

Navigating Networking as an Introvert

Addressing the challenge for introverts, Dale shares that many authors, himself included, deal with feelings of imposter syndrome. He suggests viewing oneself from a third-person perspective to gain confidence in networking scenarios. This approach involves creating a persona that represents your professional identity and talents, potentially boosting your confidence even if the experience is initially uncomfortable.

Building Relationships Online

With numerous opportunities available online, Dale stresses the potential of virtual networking. He discusses how platforms like virtual conferences, online forums, and communities on Discord or social media can be powerful venues for making connections. Online interactions, he says, offer a veil of safety for those who might be uncomfortable in person, allowing authors to engage and build their network from the comfort of their own environment.

Dale shares an example from his own experience with Twitter, where despite initially using it primarily for link dumping, it led to valuable connections like meeting Kevin Tumlinson from Draft2Digital. This story underlines the unpredictability and vast potential of online networking.

The Reciprocation of Goodwill

The conversation also touches on the importance of reciprocating goodwill in professional relationships. Dale notes that while immediate reciprocity shouldn’t be expected, it’s essential to maintain a two-way interaction to nurture these relationships. He advises against continually giving to someone who doesn’t reciprocate and suggests focusing on those who appreciate and return the favor.

Conclusion

As this podcast episode illustrates, networking is indispensable for authors. Whether you are an introvert or an extrovert, whether you have awards to your name or are just starting, there’s always room to grow your network. Engaging with online communities, carefully crafting your personal brand, and understanding the mutual benefits of goodwill can create pathways to new opportunities. Dale highlights that networking not only broadens one's professional reach but also enriches personal growth and mutual support within the author community.

This episode equips listeners with pragmatic advice and encouragement to step out and connect with others in the writing and publishing industry, ensuring they aren’t isolated in their journey towards success.

Matty Dalrymple 11/5/24 Matty Dalrymple 11/5/24

Episode 263 - Collaborate and Create with Michael La Ronn

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Michael La Ronn discusses COLLABORATE AND CREATE, including the intricacies of collaborative writing, and the importance of formal agreements when co-authoring a book. Michael highlights the necessity of having clear contracts to avoid misunderstandings and ensure smooth transitions in case one collaborator is unable to continue. They delve into practical writing tools like Google Docs and Microsoft Word, and discuss strategies for managing long-term collaborations, including effective marketing and promotional efforts. Emphasizing professionalism, clear communication, and adaptability, they share insights on leveraging each collaborator's strengths, assigning tasks based on expertise, and navigating the logistical challenges of joint promotional activities. The episode underscores the value of initial agreements, shared philosophies, and the application of organizational tools for successful collaboration.

Michael La Ronn has published many science fiction & fantasy books and self-help books for writers. He built a writing career publishing 10-12 books per year while raising a family, working a full-time job, and even attending law school classes in the evenings. Visit his fiction website at www.michaellaronn.com and his resources for writers at www.authorlevelup.com.

Episode Links

https://www.authorlevelup.com
https://www.youtube.com/authorlevelup

Companion Episodes:
Episode 261 - Navigating Collaborative Storytelling with Todd Fahnestock (on collaboration on fiction)

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Michael La Ronn about the intricacies of co-authoring a book, drawing from their personal experiences collaborating on "From Page to Platform: How to Succeed as an Author Speaker." The discussion is a deep dive into the collaborative process, exploring everything from initial agreements to writing, editing, marketing, and distribution strategies.

The podcast underscores the importance of formal agreements when beginning a co-authoring project. Michael stresses that having a written contract keeps everyone honest and organized. The contract should cover critical aspects like royalty splits and decision-making authority–who has the final say if disagreements arise. Matty adds that these agreements prevent confusion over time, as co-authoring projects can stretch over years.

With the contract in place, the next step is coordinating the writing process. Both Matty and Michael found the process of selecting tools for collaboration surprisingly challenging. They experimented with Google Docs and Microsoft Word before deciding on a more effective method. They recommend creating independent drafts that funnel into one person for assembly, reducing repetitive content and improving efficiency. Matty uses the analogy of "digging the clay out of the sand" to describe this stage, emphasizing how essential it is for collaborators to continuously communicate and adjust.

The conversation shifts to discuss logistics, a critical element of maintaining a smooth workflow in co-authoring. Matty and Michael liken their method to airplane pilots passing control to one another. They emphasize using project management tools like Trello for task tracking and coordination, noting its usefulness in maintaining a centralized repository of project-related information.

In discussing marketing and distribution, Matty highlights their initial plan to use Draft2Digital for its royalty-splitting capabilities, but the ultimate decision to switch to distributing direct on Amazon because of discrepancies between the D2D and Amazon requirements regarding royalty levels and the additional management and promotional levers that managing Amazon books directly on KDP offer. They learned the importance of staying flexible and adapting their strategies as necessary.

The duo explores how each author's marketing strategies can diverge while still supporting the same project goals. Michael points out that both authors can bring their audiences to the new work, even if it means using different platforms or marketing strategies. They agree that it's vital to pull "in the same direction" to maximize the book's reach.

Matty and Michael also delve into the complexities of joint promotional appearances. While fun, these can be logistically challenging. They agree it's often more practical to appear individually, coordinating efforts to ensure consistent messaging.

The podcast concludes with reflections on their journey. Michael acknowledges that the chemistry between them made the collaboration smoother, while Matty appreciates the efficiency they have gained through consistent processes. They contemplate simplifying future projects by focusing on well-defined scopes, as they had with their current collaboration, limited to non-fiction topics.

In summary, Matty and Michael offer a comprehensive overview of their co-authoring experience, providing invaluable insights for anyone considering a similar partnership. They discuss tools, techniques, and philosophies that can help aspiring collaborators anticipate and overcome potential challenges, ensuring a project that not only succeeds but thrives.

Matty Dalrymple 10/29/24 Matty Dalrymple 10/29/24

Episode 262 - Combating and Tapping into Imposter Syndrome with Diane Vallere

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Diane Vallere discusses COMBATING AND TAPPING INTO IMPOSTER SYNDROME, including how understanding personal goals and recognizing the difference between internal self-assessment and external comparisons can help manage imposter syndrome; the benefits for creatives of focusing on our own definition of success rather than external validation; and how pricing our work appropriately is crucial in avoiding the pitfalls of both imposter syndrome and undervaluation.

Diane Vallere is the national bestselling author of over forty books, including the Material Witness, Madison Night, and Killer Fashion mystery series. She edited the Agatha Award-winning essay collection Promophobia: Taking the Mystery out of Promoting Crime Fiction. Diane majored in art history at the College of William and Mary and worked in luxury retailing before reigniting her love of fiction. She currently lives in Pennsylvania where she spends her free time curled up with a book.

Episode Links

https://facebook.com/dianevallereauthor
https://instagram.com/dianevallere
https://pinterest.com/dianevallere
https://www.goodreads.com/author/show/4739022.Diane_Vallere
https://www.youtube.com/dianevallere

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Diane Vallere about tackling imposter syndrome as an independent author. Throughout the episode, they delve into the psychological challenges that writers may face and how these affect their careers and creative processes. Importantly, they discuss how authors can manage the pressures of comparing themselves to others and staying motivated. Diane Vallere brings her insights as an indie author to the table, as they explore crucial themes such as comparison, rejection, and pricing in the publishing industry.

Understanding Imposter Syndrome in Creativity

Diving into the podcast, Matty and Diane discuss the widely accepted notion that writers are introverts, and they challenge assumptions about imposter syndrome being an inevitable phenomenon for all creatives. Diane emphasizes that imposter syndrome typically arises when we doubt our abilities or face criticism that fuels our self-doubt. She notes that the writing and self-promotion required of authors can exacerbate these feelings, leading one to question their worth or the quality of their work. Diane states, "No one ever experiences imposter syndrome when they know they can do something."

Matty raises the question of imposter syndrome in the context of one's creative life, suggesting that these doubts can impact other areas. Diane concurs, identifying the myriad of question marks when transitioning from a stable job to a creative endeavor and the self-doubt that accompanies such a change. They agree that both imposter syndrome and "comparisonitis"—an obsession with comparing oneself to others—are related, with Matty noting, "It’s the internal assessment versus the external assessment."

Navigating Comparison and Setting Personal Goals

One critical point they explore is how comparisonitis, while often condemned, can sometimes serve as a useful indicator of what we want in our careers. Diane suggests using others' successes as a guide, saying, "When you see somebody who has something, and you realize you want it, that is huge because it tells you something about your own journey."

Matty and Diane caution against setting overly aspirational goals, like comparing oneself to bestselling authors with extensive support teams. Instead, focusing on achievable goals inspired by peers can provide clearer, actionable steps. They highlight the importance of knowing one's goals, whether it’s gaining reviews, awards, or a wider readership, and aligning one's efforts with these objectives.

Dealing with Rejection and Maintaining Control

Matty brings up the inevitability of rejection in the creative industry, whether from agents, publishers, or even platforms like BookBub that promote books to large audiences. Matty advises treating rejections as transactional decisions rather than personal judgments. Persistence is key; authors should continue submitting work and understand that many factors in a rejection decision are beyond their control.

Rejection should not deter authors from pursuing promotional opportunities, as the process of applying itself can be an affirmation of one's belief in their work. This mindset allows authors to maintain focus on what they can control—writing the best book possible.

Pricing and Perception of Quality

The podcast delves into how pricing can influence readers' perceptions of a book's quality, a topic of significant interest to indie authors. Matty shares her experience of raising the prices of his books and encourages other authors to charge prices that reflect the quality of their work. Diane agrees, noting that while low prices can initially attract readers, they may also signal inferior quality.

Diane and Matty discuss the balance between setting competitive prices and ensuring that the pricing strategy aligns with the perceived value and quality of the book. For authors, pricing is an essential aspect of positioning their work alongside traditional publishing standards.

Conclusion: Self-belief and Continuous Improvement

As the podcast concludes, Matty and Diane reiterate the importance of self-belief while recognizing areas for improvement in one's work. Diane encourages authors to assess their projects honestly and seek feedback to ensure their works meet professional standards. They underscore that imposter syndrome can be mitigated by establishing a robust understanding of one’s work and its place in the market, as well as by celebrating personal achievements.

Ultimately, the podcast offers practical advice and encouragement to indie authors navigating the hurdles of self-doubt and comparison. Diane’s insights emphasize that authors can take actionable steps to overcome imposter syndrome and embark on a confident and self-aware publishing journey.

Matty Dalrymple 10/22/24 Matty Dalrymple 10/22/24

Episode 261 - Navigating Collaborative Storytelling with Todd Fahnestock

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Todd Fahnestock discusses NAVIGATING COLLABORATIVE STORYTELLING, including the intricacies and benefits of collaborative writing, the flexibility required for successful collaborations, the dynamics of sharing creative control, and the emotional impact when projects don't meet expectations. He details the guidelines his collaborators in the ELDROS LEGACY series established to maintain world consistency, and the importance of a “just say yes” approach to foster creativity.

Todd Fahnestock is an award-winning, #1 bestselling author of fantasy for all ages and winner of the New York Public Library’s Books for the Teen Age Award. Threadweavers and The Whisper Prince Trilogy are two of his bestselling epic fantasy series. He is a founder of Eldros Legacy—a multi-author, shared-world mega-epic fantasy series—three-time winner of the Colorado Authors League Award for Writing Excellence, and two-time finalist for the Colorado Book Award for Tower of the Four: The Champions Academy (2021) and Khyven the Unkillable (2022). His passions are great stories and his quirky, fun-loving family. When he’s not writing, he travels the country meeting fans, gets inundated with befuddling TikTok videos by his son, plays board games with his wife, plots future stories with his daughter, and plays vigorously with Galahad the Weimaraner.

Episode Links

https://toddfahnestock.com/
https://www.facebook.com/todd.fahnestock
https://www.youtube.com/@toddfahnestock7108?app=desktop
Episode 224 - Secrets of Maximizing In-person Sales with Todd Fahnestock

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Todd Fahnestock about various aspects of collaboration within the literary world. Todd, an award-winning, bestselling author of fantasy, shares insights from his experiences with both successful and challenging collaborations throughout his career.

Todd describes his early experiences of collaboration beginning in high school while role-playing with friends, which inspired his initial writing projects. He recounts an incomplete early project that was purely for fun and stopped due to their commitment-free approach. This transitions into discussing his first significant collaboration on "The Hearthstone Trilogy" with Giles Carwin, which was picked up by HarperCollins. Todd explains how the duo initially thrived on shared creativity, likening it to playing Dungeons and Dragons with a best friend. However, as they moved into subsequent drafts, conflicts emerged over creative decisions leading to stressful discussions. Despite their effort, the trilogy did not meet sales expectations and was dropped by the publisher, a pivotal moment Todd refers to as "falling to fly."

Matty then inquires about Todd’s reflections on whether the outcome would have been different if the work had been a commercial success. Todd speculates that success might not have alleviated the underlying tensions but rather exacerbated them. He philosophizes that success often magnifies existing problems rather than solving them and considers it possibly a blessing that their project did not lock them into a strained professional relationship.

The discussion moves onto Todd’s subsequent collaboration, "Eldros Legacy," a multi-author shared-world project. The collaboration includes authors working semi-independently on their respective continents but following a unified world’s rulebook. Todd emphasizes the benefits of collaboration, such as creating richer, more detailed worlds and contributing unique perspectives, while also acknowledging the challenges, such as coordinating visions and resolving disputes.

Matty explores the logistics behind managing such a large-scale collaboration. Todd elaborates on the multi-faceted roles of leading authors, who maintain creative autonomy over their continents while contributing to a synchronized world-building effort. Todd talks about the detailed world bible that outlines rules for magic and historical timelines, ensuring consistency across all authors' works. He describes the flexible structure allowing authors to either deeply integrate or minimally involve their stories with the overarching plot.

Addressing promotional strategies, Todd states that while they conducted joint activities initially, the group has become more individualized, although ready to collaborate on promotional efforts when needed again. Matty then discusses the flexibility inherent in handling the workload and creativity, which Todd agrees is crucial. They reflect on how rigid plans didn’t work, leading to a structure where authors are in charge of their continents, providing a balance between coordination and creative freedom.

The conversation also touches on Todd's interaction with cohort authors, who are not founding members but write within the Eldros world. He describes how this arrangement provides opportunities for broader storytelling while maintaining quality and coherence through oversight from continent leaders. Todd illustrates how new authors must submit writing samples and adhere to established world rules. He also discusses cover design coordination to ensure brand consistency while allowing artistic diversity.

Matty wraps up by mentioning her upcoming conversation with Michael La Ronn about co-authoring nonfiction, noting the significant differences in collaboration between fiction and nonfiction projects. She considers the idea of co-authoring a fiction piece with Michael to write about co-authoring fiction next.

Todd concludes by directing listeners to his website, ToddFahnestock.com, for more information and mentions his frequent appearances at conventions.

This podcast episode offers an in-depth look at literary collaboration, highlighting the balance of creative freedom, structural coordination, and the influence of success and failure. Todd’s insights provide valuable lessons for authors considering or engaged in collaborative projects.

Matty Dalrymple 10/15/24 Matty Dalrymple 10/15/24

Episode 260 - Four Pillars of Author Success with Emma Dhesi

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Emma Dhesi discusses FOUR PILLARS OF AUTHOR SUCCESS: Awareness, Acceptance, Growth, and Fun. She shares insights into the ups and downs of the writing journey and how to maintain focus and joy throughout the process. We discuss the importance of aligning your plans with your goals and of staying true to your writing style and pace. We also touch on the psychological aspects of writing, marketing, and promotion. And Emma provides advice on maintaining balance and avoiding burnout while pursuing writing as a career or passion.

Emma Dhesi, bestselling author and certified book coach, educates and inspires first-time authors to fulfil a calling and write their debut novel. Drawing from her own success and training, Emma guides writers to finish their first book through detailed feedback, accountability check-ins, and compassionate support in her year-long 1:1 mentorship. Emma lives in Edinburgh with her husband, three children, three cats, and is passionate about helping authors achieve their dreams through her individualized mentoring.

Episode Links

https://emmadhesi.com/
https://www.youtube.com/@emmadhesi
Four Pillars document for listeners of The Indy Author Podcast: https://emmadhesi.com/IndyAuthor

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Emma Dhesi, a bestselling author and certified book coach, about the "Four Pillars to Author Success." Emma shares her observations and experiences from over ten years in the writing community, focusing on the challenges and triumphs authors face. The discussion revolves around how writers, whether new or established, can navigate the journey of writing with the help of these four pillars: Awareness, Acceptance, Growth, and Fun.

Pillar #1: Awareness

Emma emphasizes the importance of being aware of one's position in the writing journey. She describes how writers often experience ups and downs, not only in the writing process but also in the stages of publication and marketing. Awareness involves recognizing where you stand on this path, whether you're just starting or have published multiple books. Emma encourages writers to acknowledge their progress and understand that every writer is on their own unique journey.

Pillar #2: Acceptance

Acceptance is the second pillar, where Emma discusses the need to be at peace with where you are in your writing career. She highlights the tendency to constantly chase the next milestone, often leading to unnecessary stress. Acceptance doesn’t mean complacency; rather, it's about acknowledging your journey and continuing to work towards your goals without beating yourself up. Emma advises writers to stay in their lane and run their own race, doing the work necessary to progress.

Pillar #3: Growth

The growth pillar represents the challenges writers face, from drafting to revising, and learning the ropes of publishing and marketing. Emma notes that every step, from writing to promoting the book, is filled with opportunities for personal and professional growth. She reassures writers that growth is the most rewarding part of the process, despite the difficulties and insecurities that arise. Emma reflects on how each book she writes presents new challenges, pushing her to improve her craft.

Pillar #4: Fun

The final pillar, fun, reminds writers to find joy in their creative endeavors. Emma points out that the seriousness of publishing can overshadow the original joy that led writers to put pen to paper. It's essential to celebrate milestones, both big and small, and to remember the excitement that initially sparked a passion for writing. Simple acts of recognition, such as treating yourself after completing a draft, can maintain the fun in the writing process.

Beyond Writing: Applying the Pillars

Emma and Matty discuss how these pillars extend beyond writing into areas like marketing and promotion. Emma encourages writers to align their marketing strategies with their personal preferences, whether it's blogging, social media, or podcasting. The key is to feel comfortable and authentic in your promotional efforts. Emma also advises not to let marketing fears prevent you from finishing or sharing your book. Recognizing the value of your work and communicating it effectively to the right audience can transform your approach to marketing.

Understanding and Overcoming Hesitation

The conversation also explores the reasons behind writers' hesitations to market their books. Matty suggests examining whether hesitancy stems from discomfort with promotion or doubts about the book's quality. Being honest about these feelings can help address underlying issues and improve both the writing and marketing process. The discussion touches on the psychology of publishing and the impact of money mindset on authors' willingness to promote their work.

Conclusion

Emma Dhesi's insights on the Four Pillars to Author Success offer a valuable roadmap for writers navigating their creative journeys. By cultivating awareness, acceptance, growth, and fun, authors can not only enhance their craft but also enjoy the process of bringing stories to life. Whether you're facing the challenge of writing a first draft or promoting your latest release, these pillars provide a framework for achieving success on your own terms.

Matty Dalrymple 10/8/24 Matty Dalrymple 10/8/24

Episode 259 - Working Harder, Working Smarter with Diane Vallere

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Diane Vallere discusses WORKING HARDER, WORKING SMARTER, including the trap of busywork; the danger of getting caught on autopilot; how small tasks can add up to big chunks of time and the importance of always assigning value to your time; pursuing a minimum viable product; understanding what you’re doing for your audience versus what you’re doing for yourself (and acknowledging what work is strictly for your own enjoyment); considering the indirect as well as direct value of work; when outsourcing is the smart option; and when doing nothing is sometimes the smart choice.

National bestselling author Diane Vallere writes funny and fashionable character-based mysteries. After two decades in luxury retailing, she traded fashion accessories for accessories to murder. As past president of the national Sisters in Crime organization, she edited the Agatha-Award-winning essay collection PROMOPHOBIA: Taking the Mystery out of Promoting Crime Fiction. Diane started her own detective agency at age ten and has maintained a passion for shoes, clues, and clothes ever since.

Episode Links

https://dianevallere.com/
https://facebook.com/dianevallereauthor
https://instagram.com/dianevallere
https://pinterest.com/dianevallere
https://www.goodreads.com/author/show/4739022.Diane_Vallere
https://www.youtube.com/@DianeVallere

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Diane Vallere about the nuanced balance between working harder and working smarter as an indie author. Vallere shares valuable insights on managing time, prioritizing tasks, and leveraging community to enhance productivity while maintaining a healthy and fulfilling writing life.

In the episode, Matty and Diane dive deep into the philosophies of working harder and working smarter. Matty starts by explaining her own approach: "I like to work harder and smarter. I figure I get double benefit if I do both of them." She asks Diane about her philosophy on this topic.

Diane and Matty’s Philosophies about Working Harder and Working Smarter
Diane reveals, “I have definitely fallen into the trap of working harder, not smarter. A lot of people who had day jobs are used to fitting more into a day to get as much done as possible.” She talks about the endless to-do lists that indie authors face, emphasizing that there's always something to improve or update. However, Diane notes that self-acceptance is crucial, saying, “We're all doing enough, and just accepting that is a big hurdle to get past."

Having Another Pair of Eyes on Where You're Focusing Your Work
Matty highlights the importance of external perspectives, sharing her experience with her business manager who helped her identify uneven investments in time and money across different business activities. This outside perspective showed her how shifting focus from less profitable to more profitable tasks could have a significant impact.

Diane adds, “Those kinds of things are fantastic because, for that exact reason, we function, we just do what we normally do and we don't question it because it's just what we've done.”

Being Clear on Your Goals
Diane underscores the necessity of having clear goals, suggesting, “We should have a concrete goal attached to everything we do.” She talks about using recaps as checkpoints to ensure that time and resources are being utilized effectively.

The Trap of Busywork
Describing busy work as a form of self-deception, Diane says, “We don’t give ourselves that ability to step away from the task and see if it's actually an important thing to do.” She explains that unnecessary tasks, like tweaking a website endlessly, might give temporary satisfaction but don't necessarily yield productive outcomes.

Minimum Viable Product
Matty and Diane discuss the concept of the "minimum viable product" in the context of indie publishing. Matty mentions how simplifying her website by following the advice to maintain fewer pages significantly decreased her maintenance tasks. Diane agrees, adding, “It felt so good to just wipe them, like just blow them up and be like, I don’t even have to think about that anymore."

Acknowledging What Work is Strictly for Your Enjoyment
Matty acknowledges that some tasks may not have direct business benefits but are worth doing because they bring joy. She enjoys making book trailers, admitting that while they may not boost sales significantly, they are fulfilling.

When Outsourcing is the Smart Option
Matty and Diane concur that delegating tasks that don't align with their strengths can be tremendously beneficial. Matty shares how she outsourced financial management, and Diane mentions how hiring professional editors allowed her to focus more on writing, thereby increasing her output.

Effective Use of Time
Diane discusses how eliminating distractions, like unnecessary social media use, helped her gain more productive time. She realized that small pockets of time add up and eliminating even minor distractions can lead to significant cumulative benefits.

Always Assign Value to Your Time
Matty stresses the importance of assigning value to one's time. She encourages authors to put a monetary value on their hours to understand better the costs of doing tasks themselves versus outsourcing them. Diane supports this by sharing an example of how recalibrating her approach to editing freed up her time for more profitable tasks.

You Don't Know What You Don't Know
Both Diane and Matty emphasize the importance of staying open to learning new practices and tools that can save time and improve efficiency. Diane talks about discovering Vellum for ebook formatting, which drastically reduced the time she spent on formatting tasks.

The Double-Edged Sword of Community
Matty and Diane discuss the pros and cons of author communities. While communities can provide valuable insights and support, they can also lead to shiny object syndrome. Diane suggests adopting practices from the community while being clear about personal goals and values to avoid this pitfall.

Finding a Community That Shares Your Goals
Diane advises that aligning with people who share similar goals is more beneficial than just joining any author community. Matty shares her experience of finding alignment among rapid release authors and realizing that these practices didn’t align with her goals.

You Probably Know More Than You Think
Diane closes by encouraging authors to trust their instincts. She states, “You’re not starting at ground zero, you're not starting in a vacuum with no knowledge.” This recognition can help authors feel more confident in their decisions and strategies.

Conclusion
Matty and Diane's discussion offers a comprehensive guide for indie authors striving to balance working harder and working smarter. By setting clear goals, acknowledging the value of their time, leveraging community wisely, and being open to learning, authors can achieve a sustainable and successful writing career.

For more about Diane Vallere, visit her website at DianeVallere.com, follow her on social media, or subscribe to her newsletter, The Weekly Diva.

Matty Dalrymple 10/1/24 Matty Dalrymple 10/1/24

Episode 258 - Getting the Word Out: Media Campaigns for Authors with Marie Whittaker

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Marie Whittaker discusses GETTING THE WORD OUT: MEDIA CAMPAIGNS FOR AUTHORS, including why press releases remain a valuable promotional tool, the five milestones that deserve a press release, how press releases compare with social media posting, media campaigns for crowdfunding, tips for approaching bookstores and libraries, whether authors can apply these tips to their backlists, and how to maximize the value of your website real estate.

Marie Whittaker enjoys teaching about publishing and project management for writers. She’s Associate Publisher at WordFire Press and Executive Director of Superstars Writing. She started her career writing horror. Marie created The Adventures of Lola Hopscotch, is published in Weird Tales, and habitually adopts rescue animals.

Episode Links

https://mariewhittaker.com/
https://www.instagram.com/mariewhittaker_/
https://www.facebook.com/marie.g.whittaker

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Marie Whittaker about the evolving expectations of authors in both traditional and independent publishing. The conversation delves into the changing dynamics of the author-publisher relationship and emphasizes the importance of authors taking an active role in the marketing and promotion of their work.

Marie begins by highlighting a significant shift in the traditional publishing world. Gone are the days when publishers took complete control of an author's career and provided comprehensive marketing support. She points out that current publishers look for a partnership with authors. This means that authors are expected to tackle much of the legwork involved in promoting their projects.

Marie notes, "They're looking for a partnership with their authors. The heyday when they're going to do everything for authors and be your big motivation behind your work, that's over."

The discussion underlines that accepting this reality is crucial for authors. Embracing the need for self-promotion is not just advantageous but necessary. In both traditional and independent publishing, authors must be proactive in engaging audiences and driving the success of their books.

This insight into modern publishing highlights several essential actions for authors:

1. Building a Personal Brand: Authors should invest in creating a recognizable and professional personal brand. This can include a well-designed website, active social media presence, and consistent communication with their audience.

2. Engaging with Readers: Authors need to cultivate a relationship with their readers. This can be accomplished through regular updates, newsletters, fan interactions, and leveraging social media platforms effectively.

3. Collaborating with Publishers: A partnership approach with publishers can enhance the marketing strategy. By working collaboratively, authors and publishers can align on promotional activities and ensure that both parties are contributing to the book's success.

4. Learning Marketing Skills: Understanding basic marketing principles and tactics is becoming increasingly important. Authors should educate themselves on topics like SEO, social media marketing, email marketing, and content creation.

Marie’s straightforward discussion provides a reality check for authors aspiring to succeed in today's competitive market. While publishing routes may differ, the core responsibility of promoting one's work remains consistent. Authors must be ready to partner with publishers and readers to elevate their projects.

Marie concludes with a pragmatic perspective: "Might as well embrace that." This statement encourages authors to adapt to these changes willingly and actively participate in the promotion of their work.

In summary, this podcast episode offers valuable insights into the current expectations placed on authors, emphasizing the shift towards a more collaborative and proactive approach to book promotion in both traditional and independent publishing domains. Whether you're a seasoned author or just starting, understanding and embracing these responsibilities is key to achieving success in today's literary landscape.

Matty Dalrymple 9/24/24 Matty Dalrymple 9/24/24

Episode 257 - Book Sponsorships with Dale L. Roberts

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Dale L. Roberts discusses BOOK SPONSORSHIPS, based on his experience soliciting sponsors for his series of non-fiction books. We discuss the importance of matching sponsorships with your theme and brand; of reading the fine print in the terms and conditions of the platforms you will use to distribute your book; how he made the decision about where to place the ads and what reader response has been; the information you’ll need to pitch a potential sponsor, and the importance of asking “why” if you get a no. We also discuss some ways that fiction authors might pursue sponsorships for their books and whether sponsorships and crowdfunding is an either/or or a both/and proposition.

Episode Links

https://www.facebook.com/selfpubwithdale
https://twitter.com/selfpubwithdale
https://www.instagram.com/selfpubwithdale/
https://www.youtube.com/selfpublishingwithdale

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Dale L. Roberts about the concept of book sponsorships and how indie authors can leverage this strategy to fund their publishing projects. Dale shares his personal experiences, strategies, and practical advice on navigating the world of sponsorships.

The Concept of Book Sponsorships
Dale delves into his journey of securing book sponsorships, explaining how his background in securing sponsorships for his YouTube channel led him to explore similar opportunities for his books. He shares the initial spark that led him to consider book sponsorships, mentioning a conversation with his friend Justin Moore, a renowned expert in brand deals and sponsorships. Justin had not only thought of book sponsorships first but had also envisioned even more ambitious ideas, such as securing multiple sponsors for a single publication.

Securing Sponsorships: The Process
Dale emphasizes the importance of approaching potential sponsors well in advance of a book's launch date. He shares his experience of reaching out to his dream brands, including Miblart, Draft2Digital, and Book Award Pro. Despite the tight timeline, he successfully secured four out of five sponsors, underscoring the necessity of having a strategic and proactive approach.

Presenting Ads to Readers
Matty inquires about how the ads are presented to readers within Dale's books. Dale explains that he places the ads in the front matter to capitalize on the "Look Inside" feature on Amazon, ensuring maximum visibility. However, he acknowledges feedback suggesting that placing ads in the back matter might offer better context and appeal once readers have engaged with the book's content.

Organic Product Placement vs. Traditional Ads
The discussion shifts to the idea of integrating ads more organically into the book's content. Dale recalls advice from Johnny Andrews, who suggested that product placement within the book's narrative might feel more genuine and less intrusive than traditional ads. While Dale admits this train of thought came too late for his current series, he acknowledges the potential of this approach for future projects.

Reader and Platform Response
Matty asks about reader and platform responses to these sponsorships. Dale reassures that he has not received negative feedback from readers. He also discusses the importance of reviewing platform terms and conditions to ensure compliance with rules regarding ads in books. While enforcement of these rules seems rare, Dale advises caution to avoid potential account issues.

Risk Tolerance and Suitability for New Authors
Addressing concerns for new authors, Dale highlights the importance of risk tolerance and the groundwork required to secure sponsors. He encourages new authors to leverage their creativity and to approach potential sponsors with a well-thought-out proposal that outlines the benefits for the sponsor. He also advises tracking data meticulously to support future negotiations.

Real-world Examples and Creative Opportunities
Matty shares her thoughts on integrating real-world locations, such as local airports or wineries, into her fiction books, blending sponsorships with the narrative in a fun and engaging way. Dale likens this to product placements in movies, citing Adam Sandler's effective use of brand integration. This creative approach can make sponsorships feel less commercial and more integral to the story.

Crowdfunding vs. Sponsorships
Matty and Dale discuss the parallels between sponsorships and crowdfunding platforms like Kickstarter. Dale mentions his consideration of Kickstarter for his series but decided against it due to the additional workload while managing his sponsorship deals. He suggests that combining both methods could be viable for those with the bandwidth to handle the demands.

Final Advice
Dale concludes with practical advice for authors considering sponsorships. He emphasizes the importance of aligning with brands that resonate with one's audience and ensuring transparency about sponsorships to maintain trust. Matty adds that highlighting planned promotional efforts can also help authors without a track record to demonstrate their seriousness and gain sponsor support.

In this episode, Dale L. Roberts sheds light on the nuanced world of book sponsorships, providing valuable insights and actionable advice for indie authors looking to explore this innovative funding avenue. Whether you're an established author or just starting, understanding the dynamics of sponsorships can open new opportunities for creative collaboration and financial support.

Matty Dalrymple 9/17/24 Matty Dalrymple 9/17/24

Episode 256 - Lessons from the Nomadic Author with Nicholas Harvey

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Nicholas Harvey discusses LESSONS FROM THE NOMADIC AUTHOR, including how Nick became a nomadic author, and how his lifestyle has opened out-of-the-box marketing opportunities for him to connect with his fans (here’s a teaser: it’s not even on land!). We discuss which came first, the book or the location, how to create a writing-friendly environment, the importance and challenges of building routine, and the vital importance of stepping away from the keyboard.

A USA Today Bestselling author, Nicholas Harvey's life has been anything but ordinary. Race car driver, adventurer, divemaster, and since 2020, a full-time novelist. Raised in England, Nick has dual US and British citizenship and now lives nomadically wherever he and his amazing wife, Cheryl, choose to land for a few months. He is the author of the AJ Bailey Adventure and Nora Sommer Caribbean Suspense series, as well as multiple collaborations.

Episode Links

https://www.harveybooks.com

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Nicholas Harvey about navigating the diverse landscape of marketing strategies for authors. The episode underscores the idea that one size does not fit all when it comes to promoting books, and that an author's unique process and preferences should guide their choices.

Matty kicks off the conversation by discussing the pitfalls of jumping onto popular marketing trends without considering personal fit. Nicholas concurs, emphasizing the importance of authenticity in marketing. He argues that blindly following trends can be counterproductive if they don't resonate with the author's brand or personal comfort level. For instance, he mentions TikTok as a platform that, while successful for some, doesn't align with his own marketing strategy. Harvey states, "People shouldn't jump on an approach if it doesn't fit for them, period, on anything."

This sets the stage for a broader discussion on the variability of successful marketing methods. Nicholas points out that what works for one author might not work for another due to the diverse nature of audiences and platforms. He illustrates this with the example that some authors achieve great success with Amazon ads while others find Facebook ads more beneficial. The key takeaway here is the absence of a universal, guaranteed path to success in the writing business.

Nicholas also touches on the idea of developing a personalized process. He encourages authors to experiment and discover what works best for them. He acknowledges that this can be a trial-and-error journey but stresses its importance for long-term success. "One thing you have to figure out is what's your process, what works for you," Harvey advises, reinforcing the notion that authors should trust their instincts and experiences.

Moreover, Nicholas challenges the authoritative voices that claim to have the definitive strategy for book marketing. "If anyone stands up there and says, this is the way you should do this, I'm like no, I don't really subscribe to that necessarily," he asserts. This skepticism towards rigid methodologies promotes a more flexible and personalized approach to marketing.

The podcast episode with Nicholas Harvey provides valuable insights into the significance of personalized marketing strategies for authors. It advocates for an individualized approach, encouraging authors to experiment and find their own path rather than adhering strictly to popular trends or prescriptive advice. By highlighting the successes and preferences of different authors, Harvey demonstrates the value of authenticity and personal fit in the competitive landscape of book marketing.

The conversation is a reminder that there are few hard-and-fast rules in the business of writing. The priority should be on figuring out what resonates personally with the author and their audience, and then pursuing those avenues with dedication and creativity.

Matty Dalrymple 9/10/24 Matty Dalrymple 9/10/24

Episode 255 - From Page to Platform: How to Succeed as an Author Speaker - Part 2 with Michael La Ronn

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Michael La Ronn discusses moving FROM PAGE TO PLATFORM: HOW TO SUCCEED AS AN AUTHOR SPEAKER. This is the second of a two-part series, and in this part, we discuss how to find opportunities for speaking engagements (and whether placement services like speakers’ bureaus are worth pursuing), how to assess the opportunities you find or are offered, how to negotiate the offer, how to make the most of in-person events, and how to capitalize on the connections you’ll make.

Michael La Ronn is the author of over forty science fiction & fantasy novels and self-help books for writers. He runs the popular YouTube channel Author Level Up and serves on the staff of the Alliance of Independent Authors as a US Ambassador, and he also co-hosts the AskALLi Member Q&A Podcast.

Episode Links

www.youtube.com/authorlevelup

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Michael La Ronn about the myriad considerations and strategies that authors can use to bolster their careers through public speaking engagements.

The episode digs deep into how authors can find speaking opportunities, evaluate their value, navigate negotiating speaker fees, and the importance of upholding professional relationships after the event. Michael La Ronn offers insightful advice drawn from his extensive experience as an author and speaker.

Summary of Part 1: Recap on Unusual Speaking Engagements

Matty and Michael start by briefly recapping the first part of their conversation, which focused on unconventional speaking engagements for authors. These included podcast interviews, panels, author readings, and both in-person and virtual events. This context set the stage for a more detailed exploration of traditional speaking opportunities.

Finding Speaking Opportunities

The conversation then shifts to discovering new speaking opportunities. Michael emphasizes the importance of starting with podcast interviews to build a track record. He recommends authors listen to shows in their niche, understand the format, and make pitches tailored to each podcast. Michael explains that nothing turns off a podcast host more than a mismatched pitch.

Michael suggests creating a speaker demo reel comprising clips from a few interviews to showcase one's speaking abilities. He stresses the value of showing organizers snippets of past talks, which can serve as a powerful 'business card.' This, he says, helps organizers visualize what working with you might be like.

Matty also underscores the importance of leveraging one's author community to find and pitch speaking opportunities. Networking with fellow authors can reveal valuable leads on conferences and events that fit an author's style and expertise.

Using Placement Services

The discussion also touches on the utility of placement services like speakers’ bureaus. Michael shares his personal preference not to use them and suggests they aren't mandatory to secure speaking engagements. He points out that while some may find them useful, building personal connections is often more beneficial, especially when starting out.

Assessing the Opportunities

One of the critical segments of the conversation revolves around assessing speaking opportunities based on personal and professional goals. Michael discusses the importance of determining whether an event aligns with one's goals, be it monetary, reach, networking, or otherwise. He advises authors to consider what they aim to accomplish with each engagement—whether they want to sell books, spread a message, or build networks.

Monetary Considerations

Matty and Michael delve into the often-uncomfortable topic of negotiating payment. Michael stresses that authors should not shy away from discussing fees and should approach these conversations as professional transactions. Matty adds that publishing speaking rates on a website can be a double-edged sword, potentially scaring off opportunities that one might want to take pro bono.

Michael highlights the importance of understanding the full scope of what's being asked before agreeing on a fee, citing an experience where additional demands were added after the initial agreement.

Understanding Copyright Considerations

The conversation also covers the significance of understanding copyright implications for speaking materials. Michael advises authors to closely examine contracts to ensure they aren't unwittingly giving away valuable rights. He suggests using tools like ChatGPT to decode complex legal language in contracts to better grasp their terms.

Participating Actively at Events

Both Matty and Michael stress the importance of active participation in events, whether in-person or virtual. Michael advises against simply flying in and out for speaking engagements, advocating instead for engaging with other sessions and attendees. For virtual events, he recommends being active in event chats and sharing event details with one’s audience to support the organizers.

Managing Energy

Another pivotal topic discussed is managing one's energy, especially for introverts. While Michael says he becomes an extrovert at writing conferences, he acknowledges that others may need to conserve their energy. Matty suggests practical strategies like the "one drink rule" for those finding social events exhausting.

Post-Event Follow-Up

Matty and Michael agree on the critical importance of follow-up after events. Michael shares his practice of taking detailed notes on conversations and contacts made during an event, which he uses for later networking. Matty emphasizes that following up can help capitalize on the event’s full benefits, from forging new friendships to building professional networks.

Michael also points out the value of capturing the post-event energy, recommending acting fast before the buzz wears off. Keeping in touch with new contacts shortly after an event can cement relationships that may bear fruit in the future.

Engage with Your Tribe

Michael concludes by encouraging authors to engage actively with their audience and peers, emphasizing the unique energy and connection that comes from interacting with fellow writers at such events. He underscores the opportunity to learn, grow, and expand one's network through participation.

Maintaining Professionalism

Throughout the episode, a recurring theme is the importance of professionalism. Michael advises against making extravagant demands and emphasizes treating every interaction as a business transaction. By being courteous, responsive, and transparent about needs and expectations, authors can foster long-lasting professional relationships.

Wrap-Up

In closing, Matty and Michael agree that speaking engagements offer authors a valuable avenue to reach new audiences, build networks, and even earn income. Matty highlights the need to be strategic about choosing opportunities that align with one's goals and to follow up diligently after events to maximize benefits.

For those interested in delving deeper, Matty recommends their book "From Page to Platform: How to Succeed as an Author Speaker," which offers a comprehensive guide on the topic.

This episode of The Indy Author Podcast is a must-listen for any authors looking to elevate their speaking engagements and make the most out of every opportunity.

Matty Dalrymple 9/3/24 Matty Dalrymple 9/3/24

Episode 254 - From Page to Platform: How to Succeed as an Author Speaker - Part 1 with Michael La Ronn

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Michael La Ronn discusses moving FROM PAGE TO PLATFORM: HOW TO SUCCEED AS AN AUTHOR SPEAKER. This is a two-part series, and in this first part, we discuss types of talks ... not just the usual suspects. Even if you don’t have a goal of making paid speaking engagements part of your repertoire, you are an author speaker if you participate in interviews, including podcasts, panels, or author readings, and we share best practices for those types of events. We discuss the pros and cons of in-person and virtual events. And we discuss defining your goals as a speaker and establishing yourself as a true professional.

Episode Links

Michael's Links:
www.youtube.com/authorlevelup

Referenced Episodes:
Episode 148 - Making the Most of In-person Events with Michael La Ronn
Episode 153 - The Importance of a Professional Photo and Video Presence with Wade Walton

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Michael La Ronn about the various speaking opportunities available to authors, focusing on ways to maximize their impact and build a successful speaking career.

Introduction

At the outset, Matty and Michael discuss Michael’s experience in the indie author world and his numerous appearances on the podcast. They emphasize the importance of professionalism and the valuable resources authors can access on Michael's platforms, including AuthorLevelUp.com and his YouTube channel.

From Page to Platform

The primary theme of this episode is centered on Matty and Michael's recent book, "From Page to Platform: How to Succeed as an Author Speaker." The book explores how authors can make the transition from writing to public speaking and how this can help elevate their visibility and credibility.

How Did the Book Come About?

Their collaboration began at a Writer’s Digest annual conference in New York City, where both were speaking on different topics. Over drinks, they discussed their shared experiences in public speaking, which led to the idea of writing a book together. This spontaneous conversation blossomed into a fruitful partnership, resulting in the book.

Speaker Opportunities: Not Just the Usual Suspects

Matty and Michael delve into various speaking opportunities beyond the standard author talks, such as interviews, podcasts, panels, and author readings.

Interviews as Speaking Engagements

Matty and Michael stress the importance of interviews and podcasts as a starting point for building a speaking career. Michael advises starting small and working with the equipment you already have, eventually investing in better gear as you grow. He emphasizes the critical nature of making a good first impression in these interviews to engage the audience and potentially promote your book or platform.

The Importance of Making It a Conversation

Both speakers agree that maintaining a conversational tone during interviews is essential. They caution against being overly scripted or rigid in interviews, advocating for a balance between preparation and flexibility. This approach, they argue, is not only effective for interviews but also for other speaking engagements such as public talks where adaptability and interaction with the audience are crucial.

Participation on Panels

Panel discussions come with their own set of challenges and opportunities. Michael recommends following basic manners reminiscent of lessons from "Sesame Street"—sharing your speaking time, being concise, and adding unique insights to the discussion. Matty adds that being a good panelist also means fulfilling your role adequately and respecting the time allotted to you.

Author Readings

Author readings present another underutilized opportunity for authors to engage with their audience. Matty suggests following the guidelines provided by organizers, especially regarding time limits, and practicing to ensure you can deliver your reading within the allotted time. Practicing allows you to give the audience time to absorb your words, rather than rushing through your material.

In-Person or Virtual? What Attracts You More?

The conversation transitions to the logistical and personal preferences that influence whether to pursue in-person or virtual events. Virtual events, widely adopted due to COVID-19, offer flexibility and reach but require the same level of professionalism as in-person events. Michael points out that virtual events have made it easier for speakers to start their careers and reach a global audience.

Treat Virtual Events as Professionally as In-Person Events

Despite the convenience of virtual events, Matty and Michael warn against treating them with less seriousness than in-person events. Ensuring high-quality presentations and mastering the platform’s functionalities are crucial for maintaining professionalism and creating a good impression.

Investing to Ensure an Excellent Experience

Michael suggests that for paid virtual engagements, hiring an assistant to help manage the technical aspects and audience interaction can be a wise investment. This not only enhances the audience's experience but also increases the likelihood of being invited back for future opportunities.

Building Long-Term Relationships

Matty highlights the importance of capitalizing on initial speaking opportunities by building lasting relationships with organizers and audiences. Professionalism and thorough preparation can lead to repeated invitations and new engagements.

Steps to Make Opportunities Available

Michael’s advice for aspiring speakers boils down to putting a hundred percent effort into every engagement, treating every audience with respect, and providing valuable content. By mastering the fundamentals of public speaking and providing unique "golden nuggets" of wisdom, speakers can stand out and create a memorable experience for their audiences.

Conclusion

This week’s episode offers valuable insights for authors looking to expand their speaking careers, covering a range of ways to engage audiences, whether through interviews, panels, or readings. Michael's practical tips and Matty’s shared experiences provide a well-rounded guide for authors aiming to succeed as public speakers.

Call to Action

For more resources and to learn more about Michael La Ronn’s work, check out AuthorLevelUp.com. Stay tuned for the next part of this conversation on standing on stage, both virtually and in-person, and making the most of those opportunities.

Matty Dalrymple 8/27/24 Matty Dalrymple 8/27/24

Episode 253 - Navigating the Worlds of Fiction and Film with Rene Gutteridge

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Rene Gutteridge discusses NAVIGATING THE WORLDS OF FICTION AND FILM, including the nuances and intricacies involved in transitioning from writing novels to screenplays, the technical constraints in screenwriting, the necessity of collaboration in film, and the importance of adhering to a rigid structure. Rene also covers how understanding screenplay techniques can benefit novelists, particularly in terms of pacing and scene structure. She offers insights for novelists considering a venture into screenwriting, emphasizing the innate differences in storytelling approaches.

Rene Gutteridge has been writing professionally for over twenty years in fiction, non-fiction, comedy sketches, novelizations, and screenwriting. She is the multi-genre author of 24 novels plus several non-fiction titles. Her indie film SKID won deadCenter’s Best Oklahoma Feature in 2015, and her novel My Life as a Doormat was adapted into the Hallmark movie “Love’s Complicated.” She is co-writer on the feature film Family Camp, a Movieguide award winner and a Dove Award nominee for 2023. She is also a Screencraft finalist in true crime. Rene is co-director of WriterCon in Oklahoma City, senior contributor at Writing Momentum and is the head writer at Skit Guys Studios.

Episode Links

https://www.facebook.com/ReneGutteridgeAuthor
https://www.instagram.com/rene_gutteridge/
https://x.com/ReneGutteridge

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Rene Gutteridge about the intricate world of screenwriting and how it compares to novel writing. Their conversation delves into the specifics of each medium, offering valuable insights for authors who might be contemplating a shift into screenwriting or simply looking to enhance their novel writing.

Transitioning from Novels to Screenplays

Rene starts by discussing her journey from screenwriting to novel writing and back. She began as a reader of screenplays during her high school years, influenced by her mother's dedication to encouraging her reading habits. Eventually, her early fascination with screenplays led her to write her own. Despite studying screenwriting in college, Rene shifted to novel writing due to the lack of a film scene in Oklahoma at the time.

Rene notes the significant differences between novels and screenplays, particularly the collaborative nature of screenwriting. While screenwriters plant the vision of the story, much of the creative process, including acting, direction, and set design, is handled by other team members. This necessity to share creative control can be a challenging adjustment for novelists who are used to having full authority over their work.

Reading Screenplays and the Importance of Detail

Rene explains how her interest in reading screenplays developed from childhood subscriptions to magazines that offered screenplay orders and later through her discovery of screenplays at the library. Moreover, she underscores the importance of understanding screenplays' structure and technical aspects to write compelling and coherent screenplays.

Matty brings up the concept of the reader or viewer filling in details, prompting a discussion on whether reading a screenplay requires the audience to imagine more than they would with a novel. Rene clarifies that screenplays must convey enough detail to guide the directors and actors while allowing them room to interpret the scene.

The Shared and Divergent Experiences in Mediums

The conversation shifts towards the experience of collaborative creativity in screenwriting, comparing it to the solo nature of novel writing. Rene appreciates those instances where directors and actors bring fresh, unexpected takes to scenes, acknowledging that while not every deviation aligns with her vision, the collaborative process often enriches the project.

Matty explores the dual nature of screenplays as both creative works and technical documents. Rene clarifies that screenplays contain specific technical directions, like sound and lighting cues, designed to assist various departments in a film's production. This technical precision is crucial for budgeting and execution.

Seeing Through the Characters' Eyes

The interplay between screenplays and deep point of view in novels is a recurring theme. Screenwriting demands brevity and clarity, often getting into a scene late and exiting early to maintain pace, while novels can explore deeper points of view and internal monologues.

Rene argues that novelists can learn the art of pacing from screenwriting, emphasizing the impact of knowing when to end a scene. This timing is pivotal not only for the audience but also to ensure that the narrative remains engaging. In screenwriting, every page counts, influencing the overall duration of the film, where one page typically equals one minute of screen time.

The Challenges of Adaptation

Rene discusses how authors should approach the adaptation of their novels into screenplays. It's often advised that experienced screenwriters handle adaptations, as the skills required are quite different. The novel's original narrative can serve as an inspiration rather than a verbatim transcription, capturing the essence of the story while adjusting it to suit the visual medium's needs.

The Impact of Fast-Paced Writing and Consideration of AI

Matty raises the subject of AI-generated content, pondering its potential influence on screenwriting and novel writing. Rene expresses her concern over AI's role, valuing the irreplaceable human element and creativity in storytelling. They discuss the evolving landscape, where AI might cater to readers looking for quantity, while quality-driven content remains the domain of human artists.

Learning from Screenwriting for Novelists

Even if novelists have no plans to write screenplays, they can still benefit from understanding screenwriting techniques. Learning when to enter and exit scenes, using concise language, and retaining a strong sense of character point of view can all enhance the pacing and quality of a novel.

Conclusion

Rene concludes by advising authors to balance their aspirations in screenwriting with their current projects. Screenwriting often involves selling spec scripts and working on assignments rather than solely relying on personal creative projects. Emphasizing the importance of perseverance and passion, Rene encourages authors to explore the exciting world of film while continuing to craft compelling narratives in their novels.

Through this detailed conversation, Matty Dalrymple and Rene Gutteridge provide a comprehensive guide for authors navigating the worlds of screenwriting and novel writing, highlighting the unique challenges and opportunities each medium presents.

Support: Patreon

Support: Buy Me a Coffee

Podcast Show Notes

On The Indy Author Podcast, we discuss the writing craft, the publishing voyage, and how we can navigate our way to the readers who will love our books. Click the links below for the show notes for episodes since 200, including summaries and transcripts.

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Stay in Touch

The Indy Author: award-winning resources, tips, and podcast for your publishing voyage

Check out Matty’s suspense and thriller novels, novellas, and short stories here.

© 2013-2025 William Kingsfield Publishers