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On The Indy Author Podcast, we discuss the writing craft, the publishing voyage, and how we can navigate our way to the readers who will love our books. Click the links below for the show notes for episodes since 200, including summaries and transcripts.

Matty Dalrymple 2/25/25 Matty Dalrymple 2/25/25

Episode 276 - Navigating Legal Risk in Memoir with Kathryn Goldman

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Kathryn Goldman discusses NAVIGATING LEGAL RISK IN MEMOIR, including the delicate balance memoir writers must strike to avoid defamation, invasion of privacy, and intentional infliction of emotional distress. Kathryn explains the legal definitions and elements of these terms and offers advice on minimizing risk, emphasizing the importance of factual accuracy and distinguishing between statements of fact and opinion. We also discuss the complexities of protecting oneself when writing about identifiable real-life figures and the considerations authors must take into account when deciding whether to fictionalize elements of their stories. Finally, Kathryn touches on the implications of using real places and song lyrics in memoirs and cautions against seeking input from real-life subjects included in the memoir. She concludes with the potential benefits of including disclaimers to manage reader expectations and reduce legal exposure.

Kathryn Goldman is an intellectual property attorney who focuses her practice on the protection and enforcement of copyright and trademark rights for businesses and individuals. She represents creative professionals, writers, artists, photographers, and innovative entrepreneurs. Leaving 30 years in litigation behind her, Kathryn now focuses her work on keeping creatives out of court so they can create more work. Kathryn is also the Legal Advisor to the Alliance of Independent Authors.

Episode Links

Kathryn's Links:
https://creativelawcenter.com/
https://www.linkedin.com/in/kathryn-goldman-b9948211/
https://www.instagram.com/kathryngoldman/
https://creativelawcenter.com/register/memoir-how-to-minimize-risk/ (paid course)

Show Notes:
AI Update US Copyright Office Report on Copyrightability - https://www.youtube.com/watch?v=dr_LnJgDTdU&t=1s

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Kathryn Goldman about legal considerations for memoir writers and authors of nonfiction and creative fiction. Kathryn, an intellectual property attorney specializing in intellectual property and copyright, offers practical advice for minimizing legal risks associated with defamation, invasion of privacy, and the intentional infliction of emotional distress.

Kathryn explains how the legal definitions of terms like defamation can differ from common understanding. Defamation, she notes, requires a false statement of fact about another person, made to a third party, with some element of fault, and resulting in damage. She emphasizes the importance of truth and opinion in mitigating defamation claims, suggesting that writers should stick to provable truths or clearly frame content as opinion.

Invasion of privacy involves scenarios where private information is shared without consent. Kathryn describes different types, including "false light" scenarios, and emphasizes the importance of protecting private information. She also discusses the concept of intentional infliction of emotional distress, where conduct aimed at causing distress must be extreme, outrageous, and result in severe distress.

The conversation highlights the challenges memoir writers face when sharing stories involving real people. Kathryn advises that, while you can control how you present your story, you can't control others' reactions or potential legal claims. Writers should be mindful of how they depict real individuals and consider fictionalizing names, places, and recognizable details. Her advice extends to understanding local laws, as legal matters vary by state and country.

Matty and Kathryn explore different motivations for writing memoirs, from personal therapy to social justice. Regardless of intent, Kathryn stresses the importance of careful planning and understanding the risks involved. She emphasizes that happy lives don't typically make for compelling memoirs, which often center around transformative challenges.

The discussion also touches on the importance of setting expectations with disclaimers, noting that disclaimers can help frame a memoir as fictionalized or subjective, thereby reducing legal risks. However, when claiming a creative embellishment, accuracy and factual presentation should not be compromised.

The episode further discusses fair use, particularly in relation to song lyrics and copyrights. Kathryn advises against using song lyrics without permission, citing the complex licensing infrastructure and the importance of respecting the original creator's work.

To conclude, Kathryn cautions writers to weigh the legal risks in memoir writing and discusses strategies for minimizing potential legal issues while preserving the authenticity and impact of their stories. By seeking counsel and carefully considering the implications of their narrative choices, memoirists can protect themselves legally while still sharing meaningful stories. For more resources, Kathryn directs listeners to CreativeLawCenter.com.

This episode of The Indy Author Podcast offers valuable insights for anyone considering writing a memoir, with practical advice on legal issues and thoughtful reflection on the personal motivations behind memoir writing.

Transcript

This transcript has been edited for readability; please keep in mind that only the audio or video recordings of the conversation will reflect the word-for-word content of the conversation.

[00:00:00] Matty: Hello, and welcome to The Indie Author Podcast. Today, my guest is Kathryn Goldman. Hey, Kathryn, how are you doing?

[00:00:07] Kathryn: I'm fine, Matty. How are you?

[00:00:09] Matty: I'm doing great, thank you. To give our listeners and viewers a little background on you, Kathryn Goldman is an intellectual property attorney who focuses her practice on protecting and enforcing copyright and trademark rights for businesses and individuals. She represents creative professionals, including writers, artists, photographers, and innovative entrepreneurs.

Leaving 30 years of litigation behind, Kathryn now focuses on keeping creatives out of court so they can produce more work. She is also the legal advisor for the Alliance of Independent Authors, which is how I met her. I invited Kathryn on the podcast to discuss how to minimize legal risk when writing memoir.

Kathryn, you sent me a note in preparation for our conversation, which I liked a lot. You wrote: "Memoir can involve a delicate walk through the minefields of defamation, invasion of privacy, and intentional infliction of emotional distress." We'll talk about how to navigate these treacherous areas of law so a writer can tell their truth while still protecting themselves.

[00:01:12] One question I had for you is: to what extent will the information you share be applicable to nonfiction beyond memoir, or is it quite specific to memoir?

[00:01:47] Kathryn: Oh, it can be generalized to nonfiction broadly. These legal considerations apply to all types of nonfiction writing. They also apply to fiction—especially historical fiction—when real individuals and events are incorporated into the story.

[00:02:09] Matty: Perfect. I thought a good way to start would be to clarify some of the terms we used—defamation, invasion of privacy, and intentional infliction of emotional distress. Sometimes, the legal definitions of these terms are more nuanced than general understanding.

Can you explain, for example, what defamation means?

[00:02:09] Kathryn: Okay, so there are two kinds of defamation: defamation in writing and spoken defamation. Spoken defamation is slander, but we’re not going to discuss slander because we’re talking about written work, which is libel.

The elements of defamation are as follows: libel is a false statement of fact about another person that you communicate to a third party, not just to that person. There also has to be some element of fault on the part of the person who writes or publishes the statement.

You either knew it was false or failed to check whether it was true before spreading it. Additionally, the person about whom the defamatory statement is made must suffer some form of damage.

Damage could include harm to reputation, lost business, or even physical illness caused by severe defamation. These are the necessary elements of defamation, and all four must be present before a claim can be made.

So that's defamation. Do you want to take them one at a time?

[00:03:41] Matty: Yeah, how about invasion of privacy? That was another topic we wanted to discuss.

[00:03:44] Kathryn: Okay, so invasion of privacy—think of it as intrusion upon seclusion. You are in a private space, like your bedroom, which is common in memoirs. You have an expectation of privacy, but someone—a peeping Tom, for example, or even someone you invite into that space—violates that privacy and then shares it with the world. That is an invasion of privacy. The public has no reason or right to know those private details.

There are other types of invasion of privacy. One is appropriating someone’s name or likeness, which we see a lot in the college sports world right now—NIL, or name, image, and likeness. That is a form of invasion of privacy.

Then there’s false light invasion of privacy. This happens when you depict someone in a way that casts them in a misleading light. For example, if you write that someone was in the middle of a bar brawl and imply that they started it or were involved when they weren’t, that would be false light.

So those are different types of invasion of privacy.

[00:05:25] Matty: And the last term we mentioned was intentional infliction of emotional distress.

[00:05:30] Kathryn: Right. Intentional infliction of emotional distress occurs when someone engages in extreme and outrageous conduct with the intent to cause another person distress. The conduct must be severe enough to cause significant emotional harm, and in some cases, the law requires a physical manifestation of distress.

For example, if someone intentionally lies about another person to cause them distress, that could be both defamation and intentional infliction of emotional distress.

One important point to remember is that all of these laws are state-based. This means the requirements for a claim vary from state to state and country to country. Some states or countries may not even recognize intentional infliction of emotional distress as a valid legal claim.

So, if you're concerned about this issue, you need to check your local laws and consult with a local attorney to determine whether it applies in your situation.

[00:07:11] Matty: I wanted to start with memoir because that’s an obvious example. Unless you’re writing about your time alone on a desert island, memoirs involve interactions with other people. They often pull writers in two directions: staying true to their experience while also being mindful of the legal risks you mentioned.

How do you advise memoir writers to avoid defamation claims when sharing stories about real people?

[00:07:49] Kathryn: The first thing to understand is that you cannot control how other people will react to your work. Even if you take every precaution to ensure you’re not defaming anyone, you cannot predict how they will interpret your writing or what actions they might take.

You can be as careful and reasonable as possible and still have a claim made against you. However, if you are prudent and take appropriate care, you will have a strong defense if a claim arises.

That said, when you’re concerned about defamation, remember that the first element of defamation is that it must be a false statement of fact.

If what you write is true and objectively provable, it cannot be defamation.

[00:08:50] Kathryn: The other thing you can do is frame your characterization of the situation, the person, or the event as an opinion. If you are expressing an opinion, you are not stating a fact.

For example, if you were to write a scene—memoir is often in the first person—you could say, It appeared to me as though she burned down that house on purpose. Or, When I look at that, it makes me think of… (using a simile or metaphor). You are framing the event as your opinion rather than a fact.

By doing that, you are building a defense against defamation. The primary defenses to defamation are truth—an objectively provable truth—or opinion. Those are two solid ways to prevent a defamation claim against you.

That said, right from the start, there’s also the option of fictionalizing the person. You can avoid identifying them by changing details—altering the town where events happen, modifying the setting, changing the person’s description, giving them a different occupation. You can alter these details entirely while still telling your story and conveying how that person made you feel and impacted your life—without identifying them.

That’s a decision you make before you even put pen to paper.

[00:11:22] Matty: Yeah, it seems like some memoirists are clear with their readers that they’re not reproducing interactions with particular people. For example, some memoirists I’ve spoken to say they combine multiple people into a single character—maybe they had two bad bosses and want to tell a story about dealing with a bad boss, so they merge those two into one. The reader understands they’re not going to find that named bad boss on LinkedIn or anything like that.

It seems really tricky. I was thinking about this in the context of creative nonfiction—when someone tells a story about a celebrity or a historical figure and puts words in that person’s mouth. For example, The Crown followed factual stories about Queen Elizabeth and her family but took great liberties with behind-the-scenes action and dialogue. That’s more of an exposé. Are there different legal approaches to those two types of works?

[00:12:43] Kathryn: Yes. When you're writing something like The Crown, there has to be a heavy legal vetting of the manuscript or script. That would involve applying U.K. law—so you’d have to analyze the U.K.'s defamation laws. Those are famous individuals, and the law in the U.S. is different for public figures compared to private individuals. It is much harder to defame a public figure than a private individual.

You need to analyze the manuscript and go through it to see what could potentially sustain a claim. But the legal elements will be the same for both memoir and historical fiction or creative nonfiction. Once you determine which law applies, the legal analysis will be the same.

[00:14:09] Matty: If someone is writing about people in their own life and comes to you for advice, how do you guide them on whether to name names or fictionalize details like names, places, or characteristics? Are there specific criteria you use to determine that?

[00:14:31] Kathryn: Well, you gave the example of a bad boss. That’s easy to fictionalize—you can change the company, job description, and other details. But if you’re writing about your abusive stepfather and using your real name as the author, that person is going to be identifiable. You can’t fictionalize that.

Then the question becomes—do you write under a pseudonym? If you are concerned that your stepfather might sue you and you write under a pseudonym, will you be able to talk about your book publicly? When writing a memoir, you must focus on your why. There are many reasons to write a memoir.

On my website, CreativeLawCenter.com, I have a workshop replay where I interviewed two memoirists. They discussed whether to identify themselves and, by extension, their family members or whether to use a pseudonym and the implications of that choice.

If your reason for writing is to share your story with others in similar situations and to speak freely about it, then you really can’t use a pseudonym. Some situations can’t be fictionalized. You have to decide at the outset what risks you are willing to take.

[00:16:47] Matty: That also made me think about another situation. Suppose someone writes about an abusive experience and wants to follow the book with public appearances to support others in similar situations. Legally, does it make a difference if they don’t name the bad actors in their book or talks, but those people could still be identified if someone did some research?

[00:17:24] Kathryn: If the person is identifiable in the book, that can lead to legal issues. Then you have to weigh whether that person—who hasn’t been named but is described and connected to the author—would want to out themselves by filing a lawsuit, which is a public record accessible to everyone. That lawsuit would essentially declare, I am the stepfather accused of this abuse, and I didn’t do it. Often, when claims like that are made, they draw more attention to the book and can drive book sales.

So you have to assess: will this person take legal action if they haven’t been openly named? That depends on your knowledge of the person, their risk tolerance for exposure, and your own risk tolerance for facing a legal claim. All of these factors go into the calculation of how to approach memoir writing.

[00:19:09] Matty: It seems like so much of this comes back to the underlying motivation for writing the book. Most of the time when I talk to writers, their motivations are positive—they have a story they need to tell, they want to share their experience, or they have advice that could help people. But in some cases, there’s a less admirable motivation—wanting to pay someone back for something. If revenge is the driver, the normal publishing and writing considerations may not apply.

[00:19:54] Kathryn: That’s an interesting point. Revenge. I’ve worked with many memoirists and reviewed many manuscripts for legal clearance, and I can safely say that none of them have admitted to revenge as their motivation. Most say they want to expose an unjust situation so that others in similar circumstances know they’re not alone. Or they want to share mistakes they’ve made so others don’t repeat them. That said, revenge-driven memoirs do exist.

This brings up another reason many people write memoirs: personal therapy. And sometimes, that means a memoir shouldn’t be published. Memoirs about happy lives are not usually that interesting. The most compelling memoirs involve transformation—something tragic or life-changing happens, and the person emerges changed. So when writing a memoir, you must ask: Why am I writing this? What is my goal? If the motivation is therapeutic, maybe the memoir is best kept private.

[00:22:39] Matty: Yeah, I've spoken to several memoirists who have said exactly that—the initial drafting was a therapeutic effort. They had something they wanted to get off their chest, to get out of their heart, to put onto paper, to purge themselves of it. Then they set that aside and said, Okay, now I want to write something shareable. And the final product looked quite different.

For example, they may have written their whole experience out exactly as it occurred, but that wasn’t an interesting way to present it to a reader. So they shortened time frames, cut out uneventful periods, and focused intensively on one key moment—maybe one crucial hour in their life takes up more of the memoir than uneventful years.

I like the idea of separating private writing from public writing. And among all the other craft considerations that go into revising that private draft into a shareable work, factoring in legal considerations is important as well.

[00:23:38] Kathryn: Right. And then when you’re doing that, the question becomes, Do you fictionalize it completely?Because the crux of the story—the theme, the event, the transformation—can still be true to your experience, but everything else can be fictionalized. The characters, the place, the setting—everything can be completely different, and you can still tell your story. And once you do that, you significantly minimize the risk involved.

So again, it goes back to: What is your why? Why are you doing it?

[00:24:14] Matty: Well, that whole question of truth versus embellishment—if it’s completely fictionalized, that takes care of a lot of concerns. But if you decide to present it as a memoir, let’s say you grew up in a small town, and that town is a very important part of the experience. You want to name it, and people will be able to identify individuals in the story. Since memoir often involves a level of creative embellishment, how do you balance storytelling with legal obligations to avoid misrepresentation?

[00:24:49] Kathryn: Well, if you’re going to name the small town and include real people from that town, you need to stick to objective truths. Objective truths or frame things as your opinion. That’s how you’ll have to tell that story. And then, beyond the legal issues, there’s the reality that you might have the whole town in an uproar. That’s not a legal question, but it’s something to consider.

Lawsuits are no fun. You have to decide if this is something you’re willing to go through. Is it really important to name that small town? Again, I’ll point you to that interview I did with two memoirists who spoke very openly about why they made the choices they did in writing their stories. One of them went so far as to help sponsor legislation in his home state. He was the victim of abuse as a child and worked to get a law passed to address that issue.

That’s a big why. You have to think about how much of your life you’re willing to dedicate to this memoir—even after it’s published.

[00:26:45] Matty: Yeah, I like the idea of framing it that way. It also suggests another consideration—we talked about intentional infliction of emotional distress. But what about unintentional infliction of emotional distress? A writer might put something in their book that they don’t think will upset anyone, but then someone reads it and takes offense. Do you have advice on how people can assess or avoid unintentional infliction of emotional distress?

[00:27:12] Kathryn: That’s interesting because it ties back to something I said earlier—you can’t control how someone else is going to react. You also can’t anticipate whether they’ll file a claim. I’ve had many authors come to me and say, Nothing I wrote is bad! Everyone is portrayed in a good light! And I have to remind them, That’s your perspective. But you’re not the person reading it. You don’t know what their circumstances are, so you can’t predict how they’ll respond. That’s unintentional, but it can still create problems. That kind of reaction is less likely to lead to a legal claim and more likely to damage relationships.

[00:28:15] Matty: That reminds me of my corporate days when coworkers would ask for input on their performance appraisals. Sometimes, even if I had a great working relationship with someone and appreciated their contributions, I’d still send my feedback to them first before submitting it—just to make sure I wasn’t saying anything they didn’t want to be said. I’d ask, Is there anything here you wouldn’t want your boss to read?

I can imagine a similar approach with memoir—looping back with the real people involved and saying, Here’s a chapter about an interaction we had—what do you think? Not necessarily promising to change anything, but at least hearing their perspective. What are your thoughts on that, based on your work with memoirists?

[00:29:39] Kathryn: I don’t like it at all. I do not recommend sending portions of a manuscript to a third party for review. Even if you say, I’m not promising to make changes, you are still suggesting that their opinion matters. So why are you sending it? And if you don’t say that, are you giving them editorial control over your manuscript? As a general rule, I don’t like it.

I’ve seen cases where authors have asked for permission to use real places or details in their memoirs. That’s one thing. But once you send a written request for approval, what happens when they say no? Are you willing to rewrite the entire book?

I’ve also had authors send parts of their manuscript to people from their past—people they hadn’t spoken to in 25 years—just to give them a heads-up. And it backfired. The recipient was upset, contacted the publisher, contacted the author’s spouse—it became a problem. So I don’t advise it.

You’re better off focusing on what you can control. Analyze the risks, minimize them as much as possible, and decide what level of risk you’re comfortable with. But I would keep it in-house.

[00:31:56] Matty: Yeah, I can imagine in that scenario with the seminary, it makes sense that it would be a real legal risk to use the name without permission. If they had said no, do you think it would have been sufficient for the author to just change the name of the seminary?

[00:32:17] Kathryn: Change the name, change the location, change the description, change the hierarchy of power—you’d have to rewrite it. You also have to be careful when using real places in your stories, especially in fiction. In nonfiction, real events took place in real places, so you have more freedom to use them.

[00:32:42] Matty: But in fiction, if you put terrible events in a real place, the owners of that place could be very upset. You have to be careful about that. Many of my novels are set in the Philadelphia area, and I went to Penn. I was originally going to use Penn as a setting, but I thought some nefarious things were going to happen there, so I changed it to “William Penn University.”

I think everyone knows what I was getting at, and in the end, nothing bad actually happens there, but I still changed it. Sometimes you just want the freedom to move things around, even if it’s not something negative—like if I wanted a cafeteria in a building that doesn’t have one. I don’t want to be tied to reality.

[00:33:42] Kathryn: Right, and in the grand scheme, does it matter where it happens? You’re writing about a university with ivy-covered walls—it doesn’t have to be that university. As a creative writer, you’re inspired by Penn, but you can take that feeling and create something new.

[00:34:17] Matty: Exactly. I wanted to talk about a different topic: fair use.

A lot of people reflect on their lives and think of certain songs or lyrics that were meaningful to them. They want to include those lyrics in their books. What’s your advice for people considering that?

[00:34:39] Kathryn: Don’t. You can use the title of the song. You can use the artist’s name. You can describe the feeling the song gave you. But you cannot use the lyrics.

There is no reliable law on fair use of song lyrics or poetry that would protect an author at this time. Some legal arguments suggest it could be fair use, but look at it from the perspective of the songwriter or poet. If you’ve written just a few short lines that move millions of people, those lines are the heart and soul of your work. Why should someone be allowed to take those lines and put them into their book without permission?

If you think about it that way, it makes sense why you can’t use lyrics—you’d be taking the very essence of the song. And on top of that, there’s a licensing system in place where you can request permission and pay for the right to use the lyrics. That’s my current wisdom on the subject.

[00:36:33] Matty: Yeah, early on, I was interested in using a passage from The Sword in the Stone by T. H. White. Not only did it take forever to track down who actually owned the copyright—it had passed from one company to another over the years—but when I finally got an answer, I learned that the cost wasn’t unreasonable, but it was limited to a certain number of books.

For example, they might have said, You can use this for up to 1,000 copies, but if you sell more, you have to renew the license. And I thought, How do you even track that? I didn’t want to spend my life keeping tabs on that permission. They were willing to negotiate, but I ended up not using it.

[00:37:36] Kathryn: That’s interesting. I worked with a documentary filmmaker who wanted to use a Sade song in the background of his film. He went to great lengths to contact her directly, and because the subject was something she cared about, she gave permission. So it’s possible.

I’ve also had authors approach estates to request permission to use quotes from a celebrity’s journals or lyrics from a song, and they’ve received permission. So sometimes it’s worth reaching out and explaining the project directly. Bypassing the standard licensing system and going straight to the source can work.

[00:39:01] Matty: So it’s going to be a case-by-case situation. But just to be clear—are you saying that you cannot quote lyrics without permission?

[00:39:26] Kathryn: Correct. You need permission. And when you get that permission, it will take a very specific form. The copyright page will need to include a formal acknowledgment stating that the lyrics from [Song Name] by [Artist Name] are copyrighted and used with permission. When it comes to quoting longer works, fair use is determined case by case.

And a recent Supreme Court case, Andy Warhol Foundation for the Visual Arts, Inc. v. Goldsmith, added a new layer to fair use: if a work is available for licensing—meaning there’s an existing system to pay for the right to use it—it will be harder to claim fair use.

[00:41:02] Matty: That’s a great point.

One final thing I’d like to discuss is disclaimers. How much protection does a disclaimer at the beginning of a book offer?

[00:41:14] Kathryn: Disclaimers can reduce risk. They can warn the reader about the limits of what you’re writing. For example, if you’ve created a composite character—like merging two bad bosses into one—you can explain that in the disclaimer. Some courts give disclaimers significant weight. There isn’t a lot of litigation on this, but disclaimers help set the stage for how the reader perceives the book.

[00:41:45] Matty: That’s really helpful.

Kathryn, thank you so much for sharing your insights on minimizing legal risks in memoir and other types of writing. Where can people find more about you and your work?

[00:41:14] Kathryn: Please visit me at CreativeLawCenter.com. I offer extensive resources for creative professionals, including writers, artists, and entrepreneurs who are building businesses around their creative work.

I cover topics like copyright, trademarks, business development, and internet law. I also have a membership program where I provide ongoing support. So please stop by—I’d love to connect.

[00:41:45] Matty: Sounds great. Thanks again!

[00:41:47] Kathryn: You’re welcome! Thanks for having me, Matty.

Matty Dalrymple 2/18/25 Matty Dalrymple 2/18/25

Episode 275 - Getting Unstuck in Book Marketing and Promotion with Michael La Ronn

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Michael La Ronn discusses GETTING UNSTUCK IN BOOK MARKETING AND PROMOTION, including how authors can get unstuck when traditional methods like ads and blogger reviews are not affordable or effective. He emphasizes the importance of having an email list and a reader magnet, using strategic pricing, updating book descriptions, and optimizing back matter. They also discuss leveraging relationships with other authors for cross-promotion and the potential of using Kickstarter. Matty and Michael highlight various low-cost and free resources, while underscoring the significance of setting realistic expectations and being persistent in the journey of indie publishing.

Michael La Ronn has published many science fiction & fantasy books and self-help books for writers. He built a writing career publishing 10-12 books per year while raising a family, working a full-time job, and even attending law school classes in the evenings. Visit his fiction website at www.michaellaronn.com and his resources for writers at www.authorlevelup.com.

Episode Links

Michael's Links:
https://www.authorlevelup.com
https://www.youtube.com/authorlevelup

Related Episodes:
Episode 169 - The Do's and Don'ts of Working with Book Bloggers with Kristopher Zgorski
Episode 221 - Leveraging Your Tribe of Influence with Stephanie Chandler
Episode 252 - Strategic Website Planning for Authors with Pauline Wiles
Episode 230 - The Good, the Bad, and the Surprising of Kickstarter with Megan Haskell and Jennifer Hilt

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Michael La Ronn about strategies for indie authors to get unstuck when marketing challenges arise. They delve into the essential components of marketing and promotion, providing valuable insights for authors navigating the digital landscape without a hefty advertising budget.

Michael La Ronn shares his experiences and strategies for keeping momentum in book marketing, focusing on what is within an author’s control. A key takeaway is the importance of setting realistic expectations and defining what "nothing is working" truly means for one's writing career. Michael emphasizes that goals should align with what authors can control, such as productivity, website presence, and building relationships with readers and other authors, rather than focusing solely on sales metrics.

Matty and Michael highlight the significance of having an email list and reader magnet, noting these as foundational tools in an indie author's toolkit. They discuss optimizing existing resources and the potential creativity in developing reader magnets that extend beyond short stories to something that genuinely engages the audience, such as prequels or novellas.

Reviews, often a controversial topic in the indie publishing community, are examined with Michael staunchly disagreeing with the notion that they don't matter. He recommends several platforms, including Bookish First and Booksprout, as low-cost or free options to acquire reviews ethically. These platforms are excellent avenues for getting initial feedback, which is crucial for an author’s credibility and subsequent promotional efforts.

Additionally, Matty shares insights into leveraging social media and email newsletters not just for direct sales pitches, but as a method to build relationships and offer value through content that aligns with their readers' interests. They stress the idea that simply saying "buy my book" continually isn’t going to produce results; engaging, relevant content is key.

On the promotion side, Michael offers guidance for authors who may not be able to invest heavily in advertising. He recommends exploring Amazon Ads as a cost-effective option for those with tight budgets, pointing out that they generally do not spend the full budgeted amount but still reach potential readers. He also underscores the original method of marketing through building genuine relationships with other authors, suggesting newsletter swaps as a reciprocal way to increase visibility without monetary cost.

They discuss the potential and challenges of platforms like Kickstarter to fund book projects and expand reach. Michael sees this as an opportunity for learning and honing marketing skills, even if not every campaign results in full funding.

Finally, Matty and Michael cover practical changes authors can make, such as reevaluating book pricing and descriptions. A strategic look at back matter for cross-promotion of books within a series and ensuring that pricing reflects both the value and the competitive landscape of comparable titles on retail platforms, can make a significant difference in sales outcomes.

In conclusion, both Matty and Michael emphasize patience and perseverance, recognizing that success in indie publishing takes time, and continuous learning and adaptation are part of the journey. Authors should celebrate small victories, focus on incremental improvements, and remain mindful of long-term goals while building a sustainable writing career.

This episode of The Indy Author Podcast provides a comprehensive, actionable roadmap for indie authors needing strategic direction to overcome marketing hurdles and achieve a sustained path to success.

Matty Dalrymple 2/11/25 Matty Dalrymple 2/11/25

Episode 274 - Elevating Your Presence with Panel Appearances with Joanne McLaughlin

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Joanne McLaughlin discusses ELEVATING YOUR PRESENCE WITH PANEL APPEARANCES, including participating in panels as a way to build confidence, network, and promote one's work. We discuss the importance of contributing meaningfully during panels and the benefits of both genre-specific and non-genre-specific conferences, and we touch on the roles of moderators, the structure of panels, and how varied experiences can enhance panel discussions.

Joanne McLaughlin’s novels include CHASING ASHES, a crime thriller, and NEVER BEFORE NOON, NEVER UNTIL NOW, and NEVER MORE HUMAN, a darkly romantic vampire trilogy. A POETIC PUZZLE, a romantic mystery, launches in early 2025. Her latest short fiction appears in RUTH AND ANN’S GUIDE TO TIME TRAVEL. An editor of prize-winning news and features for newspapers and public media, Joanne also is a former VP of a musicians-management firm. She lives in Philadelphia, where she indulges her love of design and walking.

Episode Links

https://joannemclaughlin.net/
https://www.facebook.com/joannemclaugh
https://www.instagram.com/joannemclaugh
https://x.com/joannemclaugh
https://bsky.app/profile/joannemclaughlin.bsky.social

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Joanne McLaughlin about the journey of gaining confidence as an author and the benefits of participating in panel discussions at conferences. Joanne shares her experiences transitioning from being a behind-the-scenes editor and public relations instructor to stepping into the spotlight as an author on panels.

Joanne opens up about her hiatus from writing, describing how she re-entered the writing community after a challenging period. She candidly discusses the doubts she faced when she first thought of joining panels at conferences. Despite these initial hesitations, Joanne decided to engage actively in conference panels, which played a significant role in rebuilding her confidence. She emphasizes, "What you have to remember is that everybody is looking for different voices and new stories, and every author has a unique perspective to share."

One of the critical aspects Joanne highlights is the idea that, regardless of your level of experience, "You're an expert in who you are," making it important to impart your unique experiences and insights during discussions. This mindset has helped her in scenarios where she found herself alongside highly acclaimed authors.

The conversation also acknowledges the challenge of imposter syndrome, especially when participating in panels with more experienced authors. Joanne shares, "You can't help but feel like an imposter," but stresses the importance of overcoming this feeling by focusing on the unique contributions one can make.

Matty and Joanne also explore how attending or participating in panels can lead to unexpected and exciting opportunities. Joanne recounts an experience where her involvement on a panel led an audience member to share enthusiasm for her work with new potential readers.

The episode touches on the logistical aspects and etiquette of panels, including the benefit of cross-genre discussions that can lead to new insights. Joanne further emphasizes the benefits of engaging in panels as both a learning opportunity and a chance to network. She explains how these interactions can organically lead to other opportunities within the community.

Summing up their conversation, Matty reflects on the idea of writing a "script for yourself" to overcome personal barriers and doubts—a concept well-suited to fiction writers who craft characters for their stories.

In concluding the episode, Joanne reiterates, "You've got nothing to lose," encouraging authors to seize opportunities, challenge themselves, and embrace the value of networking through panels and conferences. Matty agrees, highlighting the importance of such experiences in an author's publishing journey.

Matty Dalrymple 2/4/25 Matty Dalrymple 2/4/25

Episode 273 - Showrunning Your Series Novels with Cheryl McKay

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Cheryl McKay discusses SHOWRUNNING YOUR SERIES NOVELS, including how to plan for standalone versus series formats; the role of episodic elements; the benefits of feeling inspired by and using real-world locations in storytelling; the importance of character development and story arcs; and the importance of making strong standalone stories with potential for growth or spinoffs. We also discuss the responsibilities of a showrunner and how this role parallels the varied duties of an indie author.

CHERYL MCKAY been professionally writing since 1997. Before creating, showrunning, and executive producing the multi-award-winning Season One of These Stones, Cheryl wrote the screenplay for The Ultimate Gift. Cheryl co-wrote the faith-based feature films, Indivisible and Extraordinary, as well as multiple children’s projects, including five episodes of Superbook and forty episodes of the audio drama, The Wild & Wacky Totally True Bible Stories with Frank Peretti. In addition to film and television, Cheryl has enjoyed penning novels like Song of Springhill and the award-winning Never the Bride (with Rene Gutteridge), as well as nonfiction books.

Episode Links

www.purplepenworks.com
https://www.facebook.com/profile.php?id=100027726262011
https://www.instagram.com/cherylmckayscreenwriter/
https://www.youtube.com/@thesestones

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Cheryl McKay about the valuable lessons series novelists can draw from TV series. The conversation delves into structuring series narratives, incorporating cliffhangers, and planning for both standalone and ongoing stories.

Matty opens the discussion by highlighting the initial challenge for authors deciding between writing a standalone book or a series. Speaking from her experience, Cheryl notes that this dilemma is paralleled in the screenwriting world, where screenwriters often face the decision of whether their work fits better as a standalone movie or an expanding series. Cheryl shares an anecdote about transforming her screenplay, "Never the Bride," initially intended as a standalone, into a series. She draws a parallel to the "Bruce Almighty" series, where a strong character in the first movie inspired the subsequent "Evan Almighty."

Cheryl emphasizes the importance of planning for character and story arcs that can expand beyond the first instance of work. She suggests series writers consider ongoing character development and multiple storylines that can extend through several books or episodes. Cheryl’s insights highlight how detailed planning, like creating a "show bible," is crucial in ensuring consistency and depth in storytelling. This planning aids in setting rules for the world, creating characters with scalable arcs, and contemplating potential storylines.

Matty and Cheryl explore the concept of resolving narratives versus leaving doors open for future installments. Cheryl explains the strategic balance between offering enough closure in a story to satisfy the audience while leaving threads that entice them to come back for more. They discuss the fact that readers are often wary of starting an unfinished series, emphasizing the need for authors to ensure that their first book is strong enough to stand alone while setting up potential sequels.

Cheryl also underscores the differing freedoms and constraints faced by indie authors versus screenwriters in traditional TV. Where screenwriters often hand over control post-script and might face rushed story completions due to network decisions, indie authors generally maintain creative control, deciding the length and arcs of their series based on interest and sales. This leads to a discussion of audience influence on storytelling. Matty mentions how direct feedback from readers allows indie authors to adjust future installments, a luxury less available to screenwriters.

The role of guest characters in series is another area of discussion. Cheryl explains how "guest stars" can enrich TV shows and novels alike, offering fresh stories and conflicts. These characters may appear in specific episodes or books but can evolve into recurring roles or even inspire spin-offs. Cheryl illustrates this with an example of a crime series writer whose secondary characters or unique professions may spawn their own narratives.

Exploring spin-offs, Cheryl suggests leveraging interesting side characters to explore new stories, much like the transition from "Bruce Almighty" to "Evan Almighty." The adaptation of characters into different tones or genres can attract different audiences, though maintaining the original's spirit can be challenging. Cheryl remarks that changing a story's tone, as seen in "Evan Almighty," can surprise audiences, and creators should tread carefully when altering the formula of a beloved concept.

The conversation wraps up with insights into the multifaceted role of a showrunner in TV production, akin to an indie author’s balancing act of writing, marketing, and overseeing book production. Cheryl describes how a showrunner manages the creative vision, casting, and logistics, emphasizing the importance of collaboration and communication akin to an indie author's need to manage various aspects of book publication.

Matty draws parallels between a showrunner’s operational overview and an indie author's need to manage the entire writing-to-publishing process, encouraging authors to take a holistic approach to their craft. Cheryl’s experiences highlight the similarities between TV production and indie publishing, offering authors insights into effectively managing their series and maintaining engagement with their audience.

Matty Dalrymple 1/28/25 Matty Dalrymple 1/28/25

Episode 272 - The Evolving Author and Second Editions with Joanna Penn

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Joanna Penn discusses THE EVOLVING AUTHOR AND SECOND EDITIONS, including the release of the second edition of Joanna's book, HOW TO WRITE NON-FICTION. Joanna discusses the changes in nonfiction writing, including the importance of storytelling, which led her to apply some of the personal elements and insights she has used in her memoir works into this new edition. We delve into the challenges and benefits of putting out a new edition versus updating the existing one, the evolving landscape of self-publishing, and the impact of new technologies on the writing business.

Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling author of thrillers, dark fantasy, and memoir as J.F. Penn. She’s also an award-winning podcaster of The Creative Penn Podcast, a creative entrepreneur, and an international professional speaker.

Episode Links

www.TheCreativePenn.com
https://x.com/thecreativepenn
Episode 054 - Futurist Trends We Can Prepare for Now with Joanna Penn

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Joanna Penn about the evolution of Joanna’s book, "How to Write Nonfiction," as it moves into its second edition. They delve into the shifts in nonfiction writing, driven by both personal growth and technological changes.

Joanna highlights how the personal touch in nonfiction writing has become more critical as AI can generate standard content. She shares that her own experiences, particularly writing a memoir, have significantly altered her approach to nonfiction. This emphasizes the need for personal stories and emotions in nonfiction, transforming it into a more humanized and relatable genre.

The conversation uncovers the restructuring of Joanna's book, including the blending of topics like publishing, marketing, and business into a cohesive unit. This decision reflects changes in the publishing landscape and her own creative evolution, moving towards a more evergreen approach.

Matty and Joanna discuss the pros and cons of revising existing books versus writing new content. Joanna points out the critical balance between updating books for factual correctness and maintaining voice authenticity. She says that a new edition can sometimes feel like an entirely different book, requiring new ISBNs and marketing strategies. However, she acknowledges that it's essential for such revisions to represent genuine shifts in perspective or content to be worthwhile.

In aligning with the theme of nonfiction's evolution, Joanna and Matty explore the role of storytelling in nonfiction writing, such as the incorporation of personal anecdotes and experiences. Joanna stresses the importance of this blending of factual writing with personal narrative to ensure nonfiction books remain engaging amidst the rise of AI-generated content.

Another significant discussion point is the future of audiobooks and AI. Joanna covers how AI could revolutionize audiobook production, making it more accessible and diverse in language and accent. This innovation could significantly lower costs and broaden market reach for authors, enabling them to share their work without language barriers. Matty adds to this by discussing her aspirations to use AI-generated voices trained on her own, providing a consistent and customized reading experience across different languages and works.

Throughout the episode, Matty and Joanna also touch upon the shifting landscape of author platforms and content. They consider the evolving utility of platforms like Medium and Substack and the enduring value of owning one’s platform. This discussion brings forth the idea of not building on rented land and the safety of keeping control over content and audience interaction.

Joanna shares her stance on various publishing formats, emphasizing selling directly to readers as a more lucrative and controlled option for authors. This ties into the broader theme of how technological shifts are impacting author strategies and book marketing efforts.

Matty Dalrymple 1/14/25 Matty Dalrymple 1/14/25

Episode 271 - Tapping into Your Author Voice with Tiffany Yates Martin

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Tiffany Yates Martin discusses TAPPING INTO YOUR AUTHOR VOICE, including how many writers mistakenly view voice as an external element they need to find or impose on their work. Instead, she believes that true voice comes from genuinely accessing and expressing one's internal truths, a process that can feel quite daunting. Tiffany emphasizes that an authentic voice is not about adopting a façade but rather about tapping into what is true to the author and allowing it to emerge naturally in their writing.

Tiffany Yates Martin has spent nearly thirty years as an editor in the publishing industry, working with major publishers and New York Times, Washington Post, Wall Street Journal, and USA Today bestselling and award-winning authors as well as indie and newer writers. She is the founder of FoxPrint Editorial (named one of Writer’s Digest’s Best Websites for Authors) and author of Intuitive Editing: A Creative and Practical Guide to Revising Your Writing and the recently released The Intuitive Author: How to Grow & Sustain a Happier Writing Career. She is a regular contributor to writers’ outlets like Writer’s Digest, Jane Friedman, and Writer Unboxed, and a frequent presenter and keynote speaker for writers’ organizations around the country. Under her pen name, Phoebe Fox, she is the author of six novels.

Episode Links

https://www.foxprinteditorial.com
https://www.instagram.com/tiffanyyatesmartin/
https://www.facebook.com/tiffanynyates/
https://www.youtube.com/channel/UCJ-TMebXV5sg8-fQkVeg_0w

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Tiffany Yates Martin about the concept of "voice" in writing and how authors can authentically express their unique perspectives. Tiffany challenges the common perception among authors that voice is something external—a façade to be layered over their work. Instead, she proposes that true voice emerges when writers draw from within themselves, accessing their internal truths and allowing these to infuse their narratives.

One of the primary topics Tiffany tackles is the misconception that voice needs to be consciously tacked onto a piece of writing. She believes this approach can hinder creativity and authenticity. Voice, according to Tiffany, should not be imposed but instead arise naturally from the writer's own experiences, emotions, and perspectives. This process of letting one's true voice guide the writing can be intimidating for many authors, as it requires vulnerability and honesty. It’s about stripping away the layers of pretense and showing raw, genuine aspects of oneself.

Throughout the episode, Tiffany emphasizes the importance of embracing one's individuality in writing. By doing so, writers can create more compelling and relatable stories that resonate with readers on a deeper level. This inward search for authenticity not only enhances the quality of the work but also connects more powerfully with the audience.

In support of her insights, Tiffany shares key examples and strategies that authors can use to discover and refine their voice. While the process can be challenging, it is ultimately rewarding, leading to a more fulfilling writing experience and richer, more authentic stories.

The discussion offers valuable takeaways for writers at any stage in their careers. It encourages them to reflect on their personal truths and how these can be a wellspring of creative material. By courageously accessing and expressing their inner selves, authors can develop a distinctive voice that stands out in the literary world.

Matty Dalrymple 1/7/25 Matty Dalrymple 1/7/25

Episode 270 - Author Assistants: Finding One or Being One with Kate Tilton

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Kate Tilton discusses AUTHOR ASSISTANTS: FINDING ONE OR BEING ONE, including the various types of support an author assistant can offer, from organizing emails and managing forums to handling newsletters and connecting with PR firms. We explore the complexities of finding the right assistant, balancing workload, and the importance of clear communication and trust. Kate also touches on strategies for authors who find themselves overwhelmed and seeking help, providing valuable insights for anyone considering hiring or becoming an author assistant.

Kate Tilton is the founder of Kate Tilton’s Author Services, where she has been helping authors since 2010. Kate works with authors of all stripes, from New York Times and USA Today bestsellers to pre-publication authors. Becca Syme calls her "the best author support in the industry." A cat-lover and fan of many geeky things, Kate can likely be found curled up with tea and a good book, plotting world takeover, or connecting authors and readers in any way she can.

Episode Links

https://katetilton.com/
https://www.theindyauthor.com/072---mentoring-and-collaborating-with-interns.html

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Kate Tilton about the role of author assistants and how to incorporate them into writing business operations. They discuss the origin of Kate's career as an author assistant and explore the essential considerations for indie authors seeking to hire help, and for individuals interested in becoming author assistants themselves.

Kate Tilton's journey into the world of author assistance began unexpectedly during her high school years when she stumbled upon an author seeking an assistant. Her career as an author assistant was born from this serendipitous encounter, highlighting how organic and unexpected career paths can be. This story emphasizes the importance of being open to opportunities and adaptable in career choices.

The conversation then delves into what an author assistant does. Kate explains that the role of an author assistant is highly diverse, often more diversified than many might assume. An author assistant can help manage emails, organize contests, manage forums, handle social media, and much more. This aligns with the needs of authors at different stages of their writing careers—from bestselling authors to those yet to publish a book. Kate stressed the importance of distinguishing what tasks are better suited for specialists, like social media or PR, vs. those that an assistant could handle.

The podcast episode also addresses the expectations authors should have when considering hiring an assistant. Matty and Kate talk about strategies for identifying when it's time to hire help. Kate recommends that authors should list everything they are doing, assess which tasks could be delegated, and identify the level of assistance required. For those who feel overwhelmed, a consultation with a coach who understands the indie author market could be highly beneficial.

Matty shares a personal story of employing a best friend as a business manager. She found that clarity improved when procedures were documented meticulously. It became evident during her collaboration that delegating tasks based on the strengths of the assistant could enhance productivity. This highlights the importance of a strategic approach when determining which responsibilities to hand over to an assistant.

On the other side, Kate suggests that for those interested in pursuing a career as an author assistant, starting with specific skills or tasks is beneficial. Building experience through smaller, more focused jobs and then expanding skills and services is a practical way to enter the field. Networking and getting recommendations from industry connections can also play a significant role in both hiring an assistant and becoming one.

Matty and Kate discuss the challenges and solutions in navigating client-assistant relationships, such as ensuring access to necessary resources without compromising security. The example of using password managers like LastPass increases security when sharing login credentials. They also talk about making sure that critical aspects of the business, such as website access, are adequately managed to prevent issues.

Kate advises being wary of potential 'red flags' when hiring an assistant, such as lack of professionalism or clarity in communication. Similarly, understanding the nuances between being an employee and a contractor is crucial for both parties to maintain a clear and productive working relationship.

The episode concludes with a focus on continuous improvement, both for authors considering hiring help and for aspiring assistants. The advice shared aides in creating productive partnerships that free authors to focus on writing while giving assistants the chance to refine their skills in the publishing industry.

This podcast episode provides valuable insights into the effective hiring and training of an author assistant, emphasizing the power of good organization and communication to streamline personal writing and business processes. By sharing her experiences, Kate encourages both authors and aspiring assistants to pursue the working relationships that best support mutual growth and success.

Matty Dalrymple 12/31/24 Matty Dalrymple 12/31/24

Episode 269 - The Discipline-Driven Path to Success with Dre Baldwin

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Dre Baldwin discusses THE DISCIPLINE-DRIVEN PATH TO SUCCESS, including the importance of having clear goals to maintain focus; the role of discipline, time management, execution, and planning in achieving goals; the value of seeking external perspectives and of sharing your goals only with those who can provide support to achieve them; and practical tips for overcoming writer's block.

Dre Baldwin is CEO and Founder of Work on Your Game Inc. He has given 4 TEDxTalks and has authored 35 books. Dre’s content has been consumed over 103 million times. His daily Work on Your Game MasterClass has amassed over 3,100 episodes and over 7.3 million listeners. Dre had a 9-year professional basketball career, playing in 8 countries. Dre’s framework is the "roadmap in reverse" for professional High Performance, Consistency, and Results.

Episode Links

http://WorkOnYourGame.com/Dre
http://Instagram.com/DreBaldwin
http://YouTube.com/Dreupt
https://www.facebook.com/WorkOnYourGameUniversity
http://LinkedIn.com/in/DreAllDay
http://Twitter.com/DreAllDay
https://starkreflections.ca/2024/09/13/episode-379-simplify-your-life-work-with-dre-baldwin/

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Dre Baldwin about effective goal setting and the importance of discipline, planning, and execution in achieving success as a creator. The discussion offers insights into why goals are necessary and how creatives can use these principles to produce consistent work and achieve desired outcomes.

Matty and Dre begin the conversation by exploring the significance of setting goals, emphasizing that having a clear target can help maintain focus and drive productivity. Dre, drawing from his sports background, notes, "If you don't have a goal, you can't score," highlighting the essential role of goals in directing energy and resources towards achieving specific results.

One key topic discussed is the timing of goal setting. Dre mentions the importance of setting goals irrespective of the time of the year and argues that it's more about continuously setting targets rather than waiting for a specific date. Matty then explores how goal setting can sometimes lead to analysis paralysis, prompting Dre to suggest that individuals should carefully evaluate the deeper motivations behind their goals to ensure fulfillment and alignment with personal values.

Dre emphasizes that the 'why' behind a goal is crucial, as it serves as the emotional driver that fuels persistence and dedication. He advises keeping personal goals private, sharing them only with those who play a role in achieving those goals, like mentors or accountability partners. Dre shares his take on the concept of accountability, saying it's valuable when partners are intentional about their role in providing practical and motivational support.

The discussion transitions to the principles of discipline and time management. Dre describes discipline as a foundational aspect of professionalism, likening it to a force that compels individuals to perform their roles regardless of external circumstances. Matty delves into how indie authors, especially those juggling writing with other occupations, can establish discipline. Dre asserts that the process remains the same irrespective of the time one has available — consistency is key.

Dre also tackles the topic of time management, pointing out that what people refer to as managing time is actually about managing oneself. He stresses the significance of self-accountability and control, emphasizing that identifying what needs to be accomplished within a set timeframe is paramount for productivity. According to Dre, applying pressure and stress correctly can transform them into productive forces that drive individuals towards action.

Matty then explores how one can set goals at different levels, whether broad or specific, and how this affects productivity. Dre further explains this by structuring his approach to systems, goals, and byproducts: a goal is achieved through a specific system, and once it's reached, it produces certain byproducts. This structured approach helps in clear goal articulation and efficient execution of plans.

Execution, as Dre describes, is where all the planning comes to fruition. It's about adhering to the predefined systems to achieve set goals. He shares practical advice for overcoming creative blocks, like writing chapter headers or leaving notes to jog one's memory later. This preparation acts as "homework," setting oneself up for productive writing sessions.

In conclusion, Dre shares insights into the value of planning as a dynamic, ongoing process, despite plans themselves often changing. He underscores that effective planning prepares individuals better for unforeseen developments, by having considered potential challenges and how to address them in advance.

Dre concludes by explaining how reassessment is a vital tool for recalibrating goals and performance, recommending that individuals seek objective insights from industry outsiders to gain fresh perspectives. Matty ties this back to writers by encouraging them to take stock regularly and assess their objectives against their achieved outcomes, ensuring they are set up for success.

Overall, this episode of The Indy Author Podcast offers a practical guide for authors and creatives on how to effectively strategize their goals with discipline, planning, and consistent execution, setting the foundation for professional growth and success.

Matty Dalrymple 12/17/24 Matty Dalrymple 12/17/24

Episode 268 - What Authors Should Not Learn from Movies with Rene Gutteridge

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Rene Gutteridge discusses WHAT AUTHORS SHOULD NOT LEARN FROM MOVIES, including
how crucial point of view and inner monologue are in novel writing compared to the visual storytelling required in movies; how writers can mistakenly adopt a 'director's' approach, leading to overly descriptive and less engaging prose; and delve the science behind the different brain functions of hobbyist writers versus professional authors. We touch on how conciseness in movies contrasts with the depth needed in novels, using examples like Dennis Lehane’s MYSTIC RIVER, and discuss practical strategies for maintaining engaging pacing in fiction without losing substance.

Rene Gutteridge is the multi-genre author of 24 novels plus several non-fiction titles. Her indie film SKID won deadCenter’s Best Oklahoma Feature in 2015, and her novel MY LIFE AS A DOORMAT was adapted into the Hallmark movie LOVE’S COMPLICATED. She is co-writer on the feature film FAMILY CAMP, a Movieguide award winner and a Dove Award nominee for 2023. She is also a Screencraft finalist in true crime. Rene is co-director of WriterCon in Oklahoma City, senior contributor at Writing Momentum, and the head writer at Skit Guys Studios.

Episode Links

https://www.renegutteridge.com
https://www.facebook.com/ReneGutteridgeAuthor
Episode 253 - Navigating the Worlds of Fiction and Film with Rene Gutteridge

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with returning guest Rene Gutteridge about the intricate relationship between writing fiction and the art of filmmaking, and how writers can effectively leverage these insights. The conversation delves deep into the various differences between storytelling in novels and films, and what authors can potentially learn—or, crucially, avoid learning—from movies when crafting their stories.

Rene discusses the tendency of writers to “direct” characters in novels as they might in a film. She advises against this, emphasizing that writing should not merely mimic movies because, while films focus more on what can be visually and briskly presented, novel writing thrives in its ability to explore the inner thoughts and perceptions of characters. She highlights a key point: “If you could take that chapter and go set up a movie camera and film it as is, you're not nailing it.” Rene shares an example of “directing” a character unnecessarily by describing mundane actions like making coffee without adding emotional or motivational subtext.

A notable aspect of their discussion is the scientific study Rene cites, comparing the brain activities of new versus professional writers when they write. The study found that experienced writers activated the speech part of the brain, emphasizing writing from a character’s internal point of view rather than an external, visual one. This distinction helps inform Rene’s belief that writing, even in third person, should delve deeply into a character’s psyche to resonate with readers on a more profound level.

In discussing the challenges and methods of effectively writing in deep point of view, Rene illustrates how characters perceive the world based on past experiences, profession, age, and other factors. She explains how these elements layer to form a character's perspective, providing depth that cannot be fully captured by the visual-centric storytelling of movies.

Matty and Rene also explore the structural dynamics between first-person and third-person narration. They discuss how each style affects the depth of storytelling and how to experiment with these narrative structures to enhance a story. Rene shares her own challenges with first-person narration, indicating that while it can produce compelling characters, it is often more challenging and less flexible than third-person narration.

Rene dives into the pitfalls of adapting novels into screenplays, highlighting the complications of translating intricate inner dialogues and background details into visual scenes. They touch on the example of Clint Eastwood's adaptation of “Mystic River” as an illustration of how films condense what novels elaborate, sometimes sacrificing depth for pacing.

Rene provides thoughtful insights into how characters can hold their own through compelling voices, regardless of the point-of-view choice. They delve into how authors can learn from cinematic techniques in terms of pacing and economy while ensuring these methods serve rather than hinder the depth and relatability of the written word.

In concluding the episode, both Matty and Rene reflect on the crucial aspect of intentionality in writing. Everything on the page should intentionally contribute to character development and plot progression—that's how readers become invested.

Matty Dalrymple 12/10/24 Matty Dalrymple 12/10/24

Episode 267 - Using Romance to Write Stories with Heart with Jennifer Probst

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Jennifer Probst discusses USING ROMANCE TO WRITE STORIES WITH HEART, including the importance of emotional depth, character growth arcs, and the role of secondary characters in enhancing romantic storylines. Jennifer emphasizes the need for sexual tension and matching the type of romance with different characters to create compelling narratives. She also dives into techniques for balancing varying levels of romantic steam in different genres, the importance of human connection, and the subtleties of using vulnerabilities in characters to enrich stories.

Jennifer Probst wrote her first book at twelve years old. She bound it in a folder, read it to her classmates, and hasn’t stopped writing since. She holds a masters in English Literature and lives in the beautiful Hudson Valley in upstate New York. She is the New York Times, USA Today, and Wall Street Journal bestselling author of over fifty books in contemporary romance fiction. She was thrilled her book, The Marriage Bargain, spent 26 weeks on the New York Times. Her work has been translated in over a dozen countries, sold over a million copies, and was dubbed a “romance phenom” by Kirkus Reviews.

Episode Links

https://www.jenniferprobst.com
https://www.tiktok.com/@authorjenniferprobst
https://www.instagram.com/authorjenniferprobst/
https://www.facebook.com/jenniferprobst.authorpage

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with bestselling author Jennifer Probst about effectively incorporating romance into your writing. The conversation provides valuable insights into how authors can integrate love stories into their narratives, regardless of genre, enhancing the depth and engagement of their characters and plots.

Understanding Romance and Spectrum

Matty opens the discussion by distinguishing between romance's different levels, from sweet to steamy. Jennifer emphasizes that the "steam level" depends entirely on the story's needs and target audience, highlighting her experience writing across different niches and heat levels. In her words, "a romance is a happy ever after ending, between two characters," but it can also encompass broader love stories, from romantic suspense to relationships with pets.

Using Emotion to Drive Connection

Jennifer discusses the critical role of emotion in storytelling, whether it's navigating grief, love, or fear. For her, developing authentic characters with whom readers can empathize is essential. She states, "Emotion is one of the most important things in a story because...you feel a connection." This human connection is what keeps readers engaged, as they root for characters' growth and emotional journeys.

Secondary Characters: Adding Depth to Romance

Secondary characters can enrich a story by offering contrast, humor, or different kinds of relationships. Jennifer shares anecdotes about unexpected secondary characters who have captivated her readers' and her own imaginations, citing examples of a grumpy neighbor or a challenging animal who becomes a beloved friend. These characters can add vibrancy and unexpected layers to the main narrative, creating opportunities for secondary romances or other forms of love.

The Art of Sensual Tension

Building suspense in romance, whether through witty banter or unresolved attraction, is a favorite tool for Jennifer. By creating scenarios of will-they-or-won't-they, writers can maintain reader interest throughout a narrative. She describes scenarios from friends to lovers and forced proximity as rich grounds for romance, offering examples from classic TV shows like "Moonlighting" and "Friends" where the tension between characters was central to the audience's engagement.

Growth Arcs: Essential for Character Development

Jennifer stresses the importance of growth arcs for both the individual characters and their relationships. She outlines how a well-constructed arc involves characters changing from their introduction to the story’s conclusion, highlighting the significance of characters overcoming personal struggles and achieving growth. This development adds depth to romance narratives and ensures satisfying conclusions for readers.

Matching the Romance to the Characters

Finally, Jennifer talks about how the type and style of romance should align with her characters’ personalities. Characters often dictate the level of romance in her stories, from the edgy romances of rough-around-the-edges heroes to sweeter, simpler tales of bakers and small-town characters. She advises authors to remain sensitive to how their characters evolve, allowing authentic and convincing romantic dynamics to unfold naturally in the narrative.

Conclusion: Tailoring Romance to Enhance Your Story

In this podcast episode, Matty Dalrymple and Jennifer Probst delve into the intricacies of writing romance that resonates with readers. They explore how emotion, character development, and thoughtfully crafted romance arcs can make narratives more compelling and relatable. Authors are encouraged to let character personalities guide the romantic elements of their stories while ensuring reader expectations are met regarding tone and content.

Matty Dalrymple 12/3/24 Matty Dalrymple 12/3/24

Episode 266 - Timeless Storytelling Principles with Douglas Vigliotti

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Douglas Vigliotti discusses TIMELESS STORYTELLING PRINCIPLES, including the significance of consistency, reversals, and recognitions in novels, drawing parallels to mediums like film. Doug explores the role of believability and logic in creating compelling stories and reflects on the impact of marketing pressures on current narratives. He also discusses the cyclical nature of transgressive art.

Douglas Vigliotti is the author of four books, including ARISTOTLE FOR NOVELISTS and TOM COLLINS: A ‘SLIGHTLY CROOKED’ NOVEL, which is available to listen to on SLIGHTLY CROOKED: GOOD STORIES,TOLD WELL, a podcast that also features his raw and unorthodox poem collection MINI HEARTBREAKS (OR, LITTLE POEMS ABOUT LIFE). He is also the host of BOOKS FOR MEN, a weekly podcast to inspire (more) men to read. He lives in New Haven, Connecticut.

Episode Links

https://douglasvigliotti.com/
https://www.instagram.com/douglasvigliotti/

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Douglas Vigliotti about his book "Aristotle for Novelists: 14 Timeless Principles on the Art of Story." The discussion delves into Aristotle's enduring influence on storytelling and how these ancient principles can guide contemporary novelists in crafting compelling narratives.

Douglas Vigliotti explains his journey from writing nonfiction to fiction and why he turned to Aristotle's "Poetics" to enhance his storytelling skills. He recounts how he identified that understanding story and character development was pivotal in moving from writing to truly connecting with readers.

One major theme explored is the principle of consistency in novels. Douglas emphasizes that consistency doesn't mean each chapter should mirror the next, but rather that the style, structure, and character portrayal remain coherent throughout. This, he believes, is fundamental to maintaining a reader's engagement and ensuring the story's integrity. He illustrates this with examples from literature and screenwriting, noting how differing styles or even disruptive styles can work—as long as they're executed consistently.

The podcast also tackles the principle of "show, don't tell," crucial advice for writers. Douglas reflects on storytelling as an imitation of action, a concept rooted in Aristotle's belief in learning through imitation. He argues that action reveals more than words, both in life and in storytelling. A character's journey and growth are fully realized through their deeds, not just their dialogue or thoughts.

Matty and Douglas also explore the cyclical nature of art and how transgressive works, like those from the era of "Fight Club," are less common today due to external pressures and censorship. Yet Douglas remains positive that art will push boundaries again, as this cyclical nature tends to repeat itself.

The principle of logic and believability in storytelling is dissected further. Douglas discusses the chain of causality and how a story should unfold through a logical sequence of cause and effect. Believability is paramount, he argues, for a narrative's success, no matter if it’s within a fantastical or realistic setting. Adhering to the world and rules that writers create is essential for maintaining a reader's trust and interest.

The conversation turns toward techniques of storytelling efficiency often showcased in films. Douglas praises films for their lean and essential structure, which can serve as a model for novelists aiming to cut extraneous content and focus on the core plot and character development. He draws on examples like "Mystic River," successfully translated from page to screen by focusing on the essence of the narrative.

Additionally, reversals and recognitions are discussed as essential elements of a complex plot. Douglas emphasizes that these should emerge from the story itself, not external forces, echoing Aristotle's disdain for deus ex machina resolutions. These reversals keep readers engaged with unexpected developments that are, nonetheless, rooted in the story's logic.

Finally, the discussion wraps up with a consideration of art as a reflection of its time. Matty and Douglas agree that older works should be viewed through the lens of their era, embracing the social mores of their time rather than altering them to fit modern standards.

For listeners who are novelists or storytellers, Douglas leaves them with an invitation to further explore Aristotle's principles by visiting a dedicated website and taking an assessment to see how their stories align with these timeless guidelines. He encourages writers to remain true to their unique voices while leveraging the structural wisdom handed down through centuries of storytelling craft.

This episode of The Indy Author Podcast offers valuable insights into how Aristotle's time-tested storytelling principles can enhance modern novel writing. Whether you’re revisiting the classics or writing your next big story, maintaining consistency, highlighting action over dialogue, and ensuring a logical flow make for compelling narratives that resonate with readers.

Matty Dalrymple 11/19/24 Matty Dalrymple 11/19/24

Episode 265 - Connecting and Captivating with Author Readings with Gary Zenker

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Gary Zenker discusses CONNECTING AND CAPTIVATING WITH AUTHOR READINGS, including how readings help create a personal connection with readers, practical tips for preparing and delivering effective readings, finding or creating reading opportunities, and ensuring that your materials align with the theme, venue, and audience.

By day, Gary Zenker is a marketing strategist; by night, he creates flash fiction tales that cross genre and focus on revealing facets of human nature. His stories have been selected for various print anthologies, including Chicken Soup For The Soul: Laughter, and online collections. He founded two writers groups in southeastern PA, and continues to lead one assisting writers to develop their skills and achieve their writing goals. He is also the creator of Writers Bloxx, a storytelling game.

Episode Links

https://www.garyzenkerstoryteller.com/
https://www.facebook.com/gary.zenker/

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Gary Zenker about the significant role of author readings in building an audience and enhancing author visibility. The conversation explores the benefits of public readings for writers, particularly as a way to engage directly with audiences, control the interpretation of their work, and develop public speaking skills.

Gary Zenker, a seasoned writer and organizer of author readings, emphasizes the unique connection established when authors read their own work. Unlike print, live readings allow authors to observe immediate audience reactions and to influence how their work is perceived, offering a powerful tool for fan engagement and platform building.

The discussion delves into the preparation required for a successful reading. Gary advises authors to meticulously prep both themselves and their material. This includes reading the work aloud to identify necessary changes, ensuring clarity in dialogue through added tags, and timing the material to fit within designated time slots to avoid overrunning. Gary also stresses the importance of practicing the reading to maintain the rhythm and impact of the story, encouraging authors to practice in front of a mirror or an audience to build confidence and ensure effective delivery.

Matty and Gary address the common issue of reading too quickly, which can detract from the storytelling aspect of a performance. Gary recounts a situation where a poet’s rapid delivery overshadowed the beauty of the work, highlighting the necessity for authors to slow down and allow their audience to absorb the narrative.

Gary suggests authors always prepare multiple pieces, enabling adaptability depending on previous readers' themes or audience demographics. For logistical purposes, Gary advises against reading directly from a book due to its awkward handling, favoring printed scripts with backup copies stored electronically, ensuring preparedness for any eventuality during the reading.

The podcast further explores the critical aspect of self-recording during readings. By doing so, authors can review their performance and improve their public speaking skills. Gary notes, “It’s a different experience when you put all those people there,” suggesting that live recording grants invaluable insights into an author’s presentation.

Engagement with the audience is another focal point. Gary advises practicing to avoid fillers like "um," which can disrupt the flow of reading. Eye contact and cueing from the audience can enhance connection, showing professional confidence and respect for attendees.

After the reading, Gary highlights the importance of author-community interaction. He encourages authors to be active participants throughout the event, stressing staying from the first to the last reading to support fellow authors and maximize networking opportunities. He notes the value of feedback and relationship-building within the writer community.

Matty and Gary touch on hosting one’s own events if current offerings seem sparse. Coordinating an event involves logistics such as securing a venue willing to host for minimal cost, ensuring sound and lighting adequacy, and selecting reliable participants who will promote the event and adhere to its thematic and time constraints.

In summary, the podcast episode provides an insightful guide into leveraging author readings as both a creative outlet and a strategic marketing tool. It emphasizes preparing thoroughly, practicing diligently, and participating actively within a writing community to maximize the benefits of public readings. These efforts are depicted as fundamental in fostering audience relations and enhancing an author’s public persona.

Matty Dalrymple 11/12/24 Matty Dalrymple 11/12/24

Episode 264 - Building Your Brand through Networking with Dale L. Roberts

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Dale L. Roberts discusses BUILDING YOUR BRAND THROUGH NETWORKING, including BUILDING YOUR BRAND THROUGH NETWORKING, including how connecting with industry professionals, participating in community discussions, and utilizing online platforms can significantly impact an author's success. He emphasizes the need for a clear author brand and effective networking strategies, offering practical advice on overcoming imposter syndrome and speaking confidently. Dale explains the value of mutual support within the indie author community and discusses his new book, NETWORKING FOR AUTHORS, which combines memoir elements with actionable strategies for both introverted and extroverted authors.

Dale L. Roberts is a self-publishing advocate, award-winning author, and renowned video creator. With over 50 publications, he has become an authority in self-publishing, leading him to create his own YouTube channel, Self-Publishing with Dale, regarded as one of the premier information resources in the indie publishing community.

Episode Links

https://selfpublishingwithdale.com
https://www.youtube.com/selfpublishingwithdale
https://dalelinks.com/discord
https://www.facebook.com/selfpubwithdale
https://twitter.com/selfpubwithdale
https://www.tiktok.com/@selfpubwithdale
https://www.instagram.com/selfpubwithdale/

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with author and podcast host Dale L. Roberts about the power and importance of networking for authors. They delve into the nuances of building professional relationships and branding in the indie author world. This conversation provides valuable insights for authors looking to expand their reach and build a more supportive community around their work.

Understanding Networking for Authors

Networking is a critical aspect of any author’s career, especially in the indie publishing world. As Dale shares, a lot of his opportunities emerged from his connections and collaborative projects, highlighting the importance of being actively engaged with fellow authors and industry professionals. He emphasizes that networking doesn't require having a large platform initially, as relationships and opportunities can develop over time.

Developing Your Author Brand

A key point discussed is author branding. An author brand should clearly communicate who you are and what you represent. For instance, Dale suggests that knowing your value is essential, whether you are a young adult author or a self-publishing coach. Your unique qualities should be highlighted to create a lasting impression when networking.

Dale advises that authors work on being able to summarize their brand succinctly, mentioning that understanding your personal and professional strengths can significantly enhance your networking efforts. He encourages authors to have a clear pitch that can be altered depending on the audience, ensuring it reflects your journey as an author accurately.

Navigating Networking as an Introvert

Addressing the challenge for introverts, Dale shares that many authors, himself included, deal with feelings of imposter syndrome. He suggests viewing oneself from a third-person perspective to gain confidence in networking scenarios. This approach involves creating a persona that represents your professional identity and talents, potentially boosting your confidence even if the experience is initially uncomfortable.

Building Relationships Online

With numerous opportunities available online, Dale stresses the potential of virtual networking. He discusses how platforms like virtual conferences, online forums, and communities on Discord or social media can be powerful venues for making connections. Online interactions, he says, offer a veil of safety for those who might be uncomfortable in person, allowing authors to engage and build their network from the comfort of their own environment.

Dale shares an example from his own experience with Twitter, where despite initially using it primarily for link dumping, it led to valuable connections like meeting Kevin Tumlinson from Draft2Digital. This story underlines the unpredictability and vast potential of online networking.

The Reciprocation of Goodwill

The conversation also touches on the importance of reciprocating goodwill in professional relationships. Dale notes that while immediate reciprocity shouldn’t be expected, it’s essential to maintain a two-way interaction to nurture these relationships. He advises against continually giving to someone who doesn’t reciprocate and suggests focusing on those who appreciate and return the favor.

Conclusion

As this podcast episode illustrates, networking is indispensable for authors. Whether you are an introvert or an extrovert, whether you have awards to your name or are just starting, there’s always room to grow your network. Engaging with online communities, carefully crafting your personal brand, and understanding the mutual benefits of goodwill can create pathways to new opportunities. Dale highlights that networking not only broadens one's professional reach but also enriches personal growth and mutual support within the author community.

This episode equips listeners with pragmatic advice and encouragement to step out and connect with others in the writing and publishing industry, ensuring they aren’t isolated in their journey towards success.

Matty Dalrymple 11/5/24 Matty Dalrymple 11/5/24

Episode 263 - Collaborate and Create with Michael La Ronn

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Michael La Ronn discusses COLLABORATE AND CREATE, including the intricacies of collaborative writing, and the importance of formal agreements when co-authoring a book. Michael highlights the necessity of having clear contracts to avoid misunderstandings and ensure smooth transitions in case one collaborator is unable to continue. They delve into practical writing tools like Google Docs and Microsoft Word, and discuss strategies for managing long-term collaborations, including effective marketing and promotional efforts. Emphasizing professionalism, clear communication, and adaptability, they share insights on leveraging each collaborator's strengths, assigning tasks based on expertise, and navigating the logistical challenges of joint promotional activities. The episode underscores the value of initial agreements, shared philosophies, and the application of organizational tools for successful collaboration.

Michael La Ronn has published many science fiction & fantasy books and self-help books for writers. He built a writing career publishing 10-12 books per year while raising a family, working a full-time job, and even attending law school classes in the evenings. Visit his fiction website at www.michaellaronn.com and his resources for writers at www.authorlevelup.com.

Episode Links

https://www.authorlevelup.com
https://www.youtube.com/authorlevelup

Companion Episodes:
Episode 261 - Navigating Collaborative Storytelling with Todd Fahnestock (on collaboration on fiction)

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Michael La Ronn about the intricacies of co-authoring a book, drawing from their personal experiences collaborating on "From Page to Platform: How to Succeed as an Author Speaker." The discussion is a deep dive into the collaborative process, exploring everything from initial agreements to writing, editing, marketing, and distribution strategies.

The podcast underscores the importance of formal agreements when beginning a co-authoring project. Michael stresses that having a written contract keeps everyone honest and organized. The contract should cover critical aspects like royalty splits and decision-making authority–who has the final say if disagreements arise. Matty adds that these agreements prevent confusion over time, as co-authoring projects can stretch over years.

With the contract in place, the next step is coordinating the writing process. Both Matty and Michael found the process of selecting tools for collaboration surprisingly challenging. They experimented with Google Docs and Microsoft Word before deciding on a more effective method. They recommend creating independent drafts that funnel into one person for assembly, reducing repetitive content and improving efficiency. Matty uses the analogy of "digging the clay out of the sand" to describe this stage, emphasizing how essential it is for collaborators to continuously communicate and adjust.

The conversation shifts to discuss logistics, a critical element of maintaining a smooth workflow in co-authoring. Matty and Michael liken their method to airplane pilots passing control to one another. They emphasize using project management tools like Trello for task tracking and coordination, noting its usefulness in maintaining a centralized repository of project-related information.

In discussing marketing and distribution, Matty highlights their initial plan to use Draft2Digital for its royalty-splitting capabilities, but the ultimate decision to switch to distributing direct on Amazon because of discrepancies between the D2D and Amazon requirements regarding royalty levels and the additional management and promotional levers that managing Amazon books directly on KDP offer. They learned the importance of staying flexible and adapting their strategies as necessary.

The duo explores how each author's marketing strategies can diverge while still supporting the same project goals. Michael points out that both authors can bring their audiences to the new work, even if it means using different platforms or marketing strategies. They agree that it's vital to pull "in the same direction" to maximize the book's reach.

Matty and Michael also delve into the complexities of joint promotional appearances. While fun, these can be logistically challenging. They agree it's often more practical to appear individually, coordinating efforts to ensure consistent messaging.

The podcast concludes with reflections on their journey. Michael acknowledges that the chemistry between them made the collaboration smoother, while Matty appreciates the efficiency they have gained through consistent processes. They contemplate simplifying future projects by focusing on well-defined scopes, as they had with their current collaboration, limited to non-fiction topics.

In summary, Matty and Michael offer a comprehensive overview of their co-authoring experience, providing invaluable insights for anyone considering a similar partnership. They discuss tools, techniques, and philosophies that can help aspiring collaborators anticipate and overcome potential challenges, ensuring a project that not only succeeds but thrives.

Matty Dalrymple 10/29/24 Matty Dalrymple 10/29/24

Episode 262 - Combating and Tapping into Imposter Syndrome with Diane Vallere

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Diane Vallere discusses COMBATING AND TAPPING INTO IMPOSTER SYNDROME, including how understanding personal goals and recognizing the difference between internal self-assessment and external comparisons can help manage imposter syndrome; the benefits for creatives of focusing on our own definition of success rather than external validation; and how pricing our work appropriately is crucial in avoiding the pitfalls of both imposter syndrome and undervaluation.

Diane Vallere is the national bestselling author of over forty books, including the Material Witness, Madison Night, and Killer Fashion mystery series. She edited the Agatha Award-winning essay collection Promophobia: Taking the Mystery out of Promoting Crime Fiction. Diane majored in art history at the College of William and Mary and worked in luxury retailing before reigniting her love of fiction. She currently lives in Pennsylvania where she spends her free time curled up with a book.

Episode Links

https://facebook.com/dianevallereauthor
https://instagram.com/dianevallere
https://pinterest.com/dianevallere
https://www.goodreads.com/author/show/4739022.Diane_Vallere
https://www.youtube.com/dianevallere

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Diane Vallere about tackling imposter syndrome as an independent author. Throughout the episode, they delve into the psychological challenges that writers may face and how these affect their careers and creative processes. Importantly, they discuss how authors can manage the pressures of comparing themselves to others and staying motivated. Diane Vallere brings her insights as an indie author to the table, as they explore crucial themes such as comparison, rejection, and pricing in the publishing industry.

Understanding Imposter Syndrome in Creativity

Diving into the podcast, Matty and Diane discuss the widely accepted notion that writers are introverts, and they challenge assumptions about imposter syndrome being an inevitable phenomenon for all creatives. Diane emphasizes that imposter syndrome typically arises when we doubt our abilities or face criticism that fuels our self-doubt. She notes that the writing and self-promotion required of authors can exacerbate these feelings, leading one to question their worth or the quality of their work. Diane states, "No one ever experiences imposter syndrome when they know they can do something."

Matty raises the question of imposter syndrome in the context of one's creative life, suggesting that these doubts can impact other areas. Diane concurs, identifying the myriad of question marks when transitioning from a stable job to a creative endeavor and the self-doubt that accompanies such a change. They agree that both imposter syndrome and "comparisonitis"—an obsession with comparing oneself to others—are related, with Matty noting, "It’s the internal assessment versus the external assessment."

Navigating Comparison and Setting Personal Goals

One critical point they explore is how comparisonitis, while often condemned, can sometimes serve as a useful indicator of what we want in our careers. Diane suggests using others' successes as a guide, saying, "When you see somebody who has something, and you realize you want it, that is huge because it tells you something about your own journey."

Matty and Diane caution against setting overly aspirational goals, like comparing oneself to bestselling authors with extensive support teams. Instead, focusing on achievable goals inspired by peers can provide clearer, actionable steps. They highlight the importance of knowing one's goals, whether it’s gaining reviews, awards, or a wider readership, and aligning one's efforts with these objectives.

Dealing with Rejection and Maintaining Control

Matty brings up the inevitability of rejection in the creative industry, whether from agents, publishers, or even platforms like BookBub that promote books to large audiences. Matty advises treating rejections as transactional decisions rather than personal judgments. Persistence is key; authors should continue submitting work and understand that many factors in a rejection decision are beyond their control.

Rejection should not deter authors from pursuing promotional opportunities, as the process of applying itself can be an affirmation of one's belief in their work. This mindset allows authors to maintain focus on what they can control—writing the best book possible.

Pricing and Perception of Quality

The podcast delves into how pricing can influence readers' perceptions of a book's quality, a topic of significant interest to indie authors. Matty shares her experience of raising the prices of his books and encourages other authors to charge prices that reflect the quality of their work. Diane agrees, noting that while low prices can initially attract readers, they may also signal inferior quality.

Diane and Matty discuss the balance between setting competitive prices and ensuring that the pricing strategy aligns with the perceived value and quality of the book. For authors, pricing is an essential aspect of positioning their work alongside traditional publishing standards.

Conclusion: Self-belief and Continuous Improvement

As the podcast concludes, Matty and Diane reiterate the importance of self-belief while recognizing areas for improvement in one's work. Diane encourages authors to assess their projects honestly and seek feedback to ensure their works meet professional standards. They underscore that imposter syndrome can be mitigated by establishing a robust understanding of one’s work and its place in the market, as well as by celebrating personal achievements.

Ultimately, the podcast offers practical advice and encouragement to indie authors navigating the hurdles of self-doubt and comparison. Diane’s insights emphasize that authors can take actionable steps to overcome imposter syndrome and embark on a confident and self-aware publishing journey.

Matty Dalrymple 10/22/24 Matty Dalrymple 10/22/24

Episode 261 - Navigating Collaborative Storytelling with Todd Fahnestock

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Todd Fahnestock discusses NAVIGATING COLLABORATIVE STORYTELLING, including the intricacies and benefits of collaborative writing, the flexibility required for successful collaborations, the dynamics of sharing creative control, and the emotional impact when projects don't meet expectations. He details the guidelines his collaborators in the ELDROS LEGACY series established to maintain world consistency, and the importance of a “just say yes” approach to foster creativity.

Todd Fahnestock is an award-winning, #1 bestselling author of fantasy for all ages and winner of the New York Public Library’s Books for the Teen Age Award. Threadweavers and The Whisper Prince Trilogy are two of his bestselling epic fantasy series. He is a founder of Eldros Legacy—a multi-author, shared-world mega-epic fantasy series—three-time winner of the Colorado Authors League Award for Writing Excellence, and two-time finalist for the Colorado Book Award for Tower of the Four: The Champions Academy (2021) and Khyven the Unkillable (2022). His passions are great stories and his quirky, fun-loving family. When he’s not writing, he travels the country meeting fans, gets inundated with befuddling TikTok videos by his son, plays board games with his wife, plots future stories with his daughter, and plays vigorously with Galahad the Weimaraner.

Episode Links

https://toddfahnestock.com/
https://www.facebook.com/todd.fahnestock
https://www.youtube.com/@toddfahnestock7108?app=desktop
Episode 224 - Secrets of Maximizing In-person Sales with Todd Fahnestock

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Todd Fahnestock about various aspects of collaboration within the literary world. Todd, an award-winning, bestselling author of fantasy, shares insights from his experiences with both successful and challenging collaborations throughout his career.

Todd describes his early experiences of collaboration beginning in high school while role-playing with friends, which inspired his initial writing projects. He recounts an incomplete early project that was purely for fun and stopped due to their commitment-free approach. This transitions into discussing his first significant collaboration on "The Hearthstone Trilogy" with Giles Carwin, which was picked up by HarperCollins. Todd explains how the duo initially thrived on shared creativity, likening it to playing Dungeons and Dragons with a best friend. However, as they moved into subsequent drafts, conflicts emerged over creative decisions leading to stressful discussions. Despite their effort, the trilogy did not meet sales expectations and was dropped by the publisher, a pivotal moment Todd refers to as "falling to fly."

Matty then inquires about Todd’s reflections on whether the outcome would have been different if the work had been a commercial success. Todd speculates that success might not have alleviated the underlying tensions but rather exacerbated them. He philosophizes that success often magnifies existing problems rather than solving them and considers it possibly a blessing that their project did not lock them into a strained professional relationship.

The discussion moves onto Todd’s subsequent collaboration, "Eldros Legacy," a multi-author shared-world project. The collaboration includes authors working semi-independently on their respective continents but following a unified world’s rulebook. Todd emphasizes the benefits of collaboration, such as creating richer, more detailed worlds and contributing unique perspectives, while also acknowledging the challenges, such as coordinating visions and resolving disputes.

Matty explores the logistics behind managing such a large-scale collaboration. Todd elaborates on the multi-faceted roles of leading authors, who maintain creative autonomy over their continents while contributing to a synchronized world-building effort. Todd talks about the detailed world bible that outlines rules for magic and historical timelines, ensuring consistency across all authors' works. He describes the flexible structure allowing authors to either deeply integrate or minimally involve their stories with the overarching plot.

Addressing promotional strategies, Todd states that while they conducted joint activities initially, the group has become more individualized, although ready to collaborate on promotional efforts when needed again. Matty then discusses the flexibility inherent in handling the workload and creativity, which Todd agrees is crucial. They reflect on how rigid plans didn’t work, leading to a structure where authors are in charge of their continents, providing a balance between coordination and creative freedom.

The conversation also touches on Todd's interaction with cohort authors, who are not founding members but write within the Eldros world. He describes how this arrangement provides opportunities for broader storytelling while maintaining quality and coherence through oversight from continent leaders. Todd illustrates how new authors must submit writing samples and adhere to established world rules. He also discusses cover design coordination to ensure brand consistency while allowing artistic diversity.

Matty wraps up by mentioning her upcoming conversation with Michael La Ronn about co-authoring nonfiction, noting the significant differences in collaboration between fiction and nonfiction projects. She considers the idea of co-authoring a fiction piece with Michael to write about co-authoring fiction next.

Todd concludes by directing listeners to his website, ToddFahnestock.com, for more information and mentions his frequent appearances at conventions.

This podcast episode offers an in-depth look at literary collaboration, highlighting the balance of creative freedom, structural coordination, and the influence of success and failure. Todd’s insights provide valuable lessons for authors considering or engaged in collaborative projects.

Matty Dalrymple 10/15/24 Matty Dalrymple 10/15/24

Episode 260 - Four Pillars of Author Success with Emma Dhesi

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Emma Dhesi discusses FOUR PILLARS OF AUTHOR SUCCESS: Awareness, Acceptance, Growth, and Fun. She shares insights into the ups and downs of the writing journey and how to maintain focus and joy throughout the process. We discuss the importance of aligning your plans with your goals and of staying true to your writing style and pace. We also touch on the psychological aspects of writing, marketing, and promotion. And Emma provides advice on maintaining balance and avoiding burnout while pursuing writing as a career or passion.

Emma Dhesi, bestselling author and certified book coach, educates and inspires first-time authors to fulfil a calling and write their debut novel. Drawing from her own success and training, Emma guides writers to finish their first book through detailed feedback, accountability check-ins, and compassionate support in her year-long 1:1 mentorship. Emma lives in Edinburgh with her husband, three children, three cats, and is passionate about helping authors achieve their dreams through her individualized mentoring.

Episode Links

https://emmadhesi.com/
https://www.youtube.com/@emmadhesi
Four Pillars document for listeners of The Indy Author Podcast: https://emmadhesi.com/IndyAuthor

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Emma Dhesi, a bestselling author and certified book coach, about the "Four Pillars to Author Success." Emma shares her observations and experiences from over ten years in the writing community, focusing on the challenges and triumphs authors face. The discussion revolves around how writers, whether new or established, can navigate the journey of writing with the help of these four pillars: Awareness, Acceptance, Growth, and Fun.

Pillar #1: Awareness

Emma emphasizes the importance of being aware of one's position in the writing journey. She describes how writers often experience ups and downs, not only in the writing process but also in the stages of publication and marketing. Awareness involves recognizing where you stand on this path, whether you're just starting or have published multiple books. Emma encourages writers to acknowledge their progress and understand that every writer is on their own unique journey.

Pillar #2: Acceptance

Acceptance is the second pillar, where Emma discusses the need to be at peace with where you are in your writing career. She highlights the tendency to constantly chase the next milestone, often leading to unnecessary stress. Acceptance doesn’t mean complacency; rather, it's about acknowledging your journey and continuing to work towards your goals without beating yourself up. Emma advises writers to stay in their lane and run their own race, doing the work necessary to progress.

Pillar #3: Growth

The growth pillar represents the challenges writers face, from drafting to revising, and learning the ropes of publishing and marketing. Emma notes that every step, from writing to promoting the book, is filled with opportunities for personal and professional growth. She reassures writers that growth is the most rewarding part of the process, despite the difficulties and insecurities that arise. Emma reflects on how each book she writes presents new challenges, pushing her to improve her craft.

Pillar #4: Fun

The final pillar, fun, reminds writers to find joy in their creative endeavors. Emma points out that the seriousness of publishing can overshadow the original joy that led writers to put pen to paper. It's essential to celebrate milestones, both big and small, and to remember the excitement that initially sparked a passion for writing. Simple acts of recognition, such as treating yourself after completing a draft, can maintain the fun in the writing process.

Beyond Writing: Applying the Pillars

Emma and Matty discuss how these pillars extend beyond writing into areas like marketing and promotion. Emma encourages writers to align their marketing strategies with their personal preferences, whether it's blogging, social media, or podcasting. The key is to feel comfortable and authentic in your promotional efforts. Emma also advises not to let marketing fears prevent you from finishing or sharing your book. Recognizing the value of your work and communicating it effectively to the right audience can transform your approach to marketing.

Understanding and Overcoming Hesitation

The conversation also explores the reasons behind writers' hesitations to market their books. Matty suggests examining whether hesitancy stems from discomfort with promotion or doubts about the book's quality. Being honest about these feelings can help address underlying issues and improve both the writing and marketing process. The discussion touches on the psychology of publishing and the impact of money mindset on authors' willingness to promote their work.

Conclusion

Emma Dhesi's insights on the Four Pillars to Author Success offer a valuable roadmap for writers navigating their creative journeys. By cultivating awareness, acceptance, growth, and fun, authors can not only enhance their craft but also enjoy the process of bringing stories to life. Whether you're facing the challenge of writing a first draft or promoting your latest release, these pillars provide a framework for achieving success on your own terms.

Matty Dalrymple 10/8/24 Matty Dalrymple 10/8/24

Episode 259 - Working Harder, Working Smarter with Diane Vallere

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Diane Vallere discusses WORKING HARDER, WORKING SMARTER, including the trap of busywork; the danger of getting caught on autopilot; how small tasks can add up to big chunks of time and the importance of always assigning value to your time; pursuing a minimum viable product; understanding what you’re doing for your audience versus what you’re doing for yourself (and acknowledging what work is strictly for your own enjoyment); considering the indirect as well as direct value of work; when outsourcing is the smart option; and when doing nothing is sometimes the smart choice.

National bestselling author Diane Vallere writes funny and fashionable character-based mysteries. After two decades in luxury retailing, she traded fashion accessories for accessories to murder. As past president of the national Sisters in Crime organization, she edited the Agatha-Award-winning essay collection PROMOPHOBIA: Taking the Mystery out of Promoting Crime Fiction. Diane started her own detective agency at age ten and has maintained a passion for shoes, clues, and clothes ever since.

Episode Links

https://dianevallere.com/
https://facebook.com/dianevallereauthor
https://instagram.com/dianevallere
https://pinterest.com/dianevallere
https://www.goodreads.com/author/show/4739022.Diane_Vallere
https://www.youtube.com/@DianeVallere

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Diane Vallere about the nuanced balance between working harder and working smarter as an indie author. Vallere shares valuable insights on managing time, prioritizing tasks, and leveraging community to enhance productivity while maintaining a healthy and fulfilling writing life.

In the episode, Matty and Diane dive deep into the philosophies of working harder and working smarter. Matty starts by explaining her own approach: "I like to work harder and smarter. I figure I get double benefit if I do both of them." She asks Diane about her philosophy on this topic.

Diane and Matty’s Philosophies about Working Harder and Working Smarter
Diane reveals, “I have definitely fallen into the trap of working harder, not smarter. A lot of people who had day jobs are used to fitting more into a day to get as much done as possible.” She talks about the endless to-do lists that indie authors face, emphasizing that there's always something to improve or update. However, Diane notes that self-acceptance is crucial, saying, “We're all doing enough, and just accepting that is a big hurdle to get past."

Having Another Pair of Eyes on Where You're Focusing Your Work
Matty highlights the importance of external perspectives, sharing her experience with her business manager who helped her identify uneven investments in time and money across different business activities. This outside perspective showed her how shifting focus from less profitable to more profitable tasks could have a significant impact.

Diane adds, “Those kinds of things are fantastic because, for that exact reason, we function, we just do what we normally do and we don't question it because it's just what we've done.”

Being Clear on Your Goals
Diane underscores the necessity of having clear goals, suggesting, “We should have a concrete goal attached to everything we do.” She talks about using recaps as checkpoints to ensure that time and resources are being utilized effectively.

The Trap of Busywork
Describing busy work as a form of self-deception, Diane says, “We don’t give ourselves that ability to step away from the task and see if it's actually an important thing to do.” She explains that unnecessary tasks, like tweaking a website endlessly, might give temporary satisfaction but don't necessarily yield productive outcomes.

Minimum Viable Product
Matty and Diane discuss the concept of the "minimum viable product" in the context of indie publishing. Matty mentions how simplifying her website by following the advice to maintain fewer pages significantly decreased her maintenance tasks. Diane agrees, adding, “It felt so good to just wipe them, like just blow them up and be like, I don’t even have to think about that anymore."

Acknowledging What Work is Strictly for Your Enjoyment
Matty acknowledges that some tasks may not have direct business benefits but are worth doing because they bring joy. She enjoys making book trailers, admitting that while they may not boost sales significantly, they are fulfilling.

When Outsourcing is the Smart Option
Matty and Diane concur that delegating tasks that don't align with their strengths can be tremendously beneficial. Matty shares how she outsourced financial management, and Diane mentions how hiring professional editors allowed her to focus more on writing, thereby increasing her output.

Effective Use of Time
Diane discusses how eliminating distractions, like unnecessary social media use, helped her gain more productive time. She realized that small pockets of time add up and eliminating even minor distractions can lead to significant cumulative benefits.

Always Assign Value to Your Time
Matty stresses the importance of assigning value to one's time. She encourages authors to put a monetary value on their hours to understand better the costs of doing tasks themselves versus outsourcing them. Diane supports this by sharing an example of how recalibrating her approach to editing freed up her time for more profitable tasks.

You Don't Know What You Don't Know
Both Diane and Matty emphasize the importance of staying open to learning new practices and tools that can save time and improve efficiency. Diane talks about discovering Vellum for ebook formatting, which drastically reduced the time she spent on formatting tasks.

The Double-Edged Sword of Community
Matty and Diane discuss the pros and cons of author communities. While communities can provide valuable insights and support, they can also lead to shiny object syndrome. Diane suggests adopting practices from the community while being clear about personal goals and values to avoid this pitfall.

Finding a Community That Shares Your Goals
Diane advises that aligning with people who share similar goals is more beneficial than just joining any author community. Matty shares her experience of finding alignment among rapid release authors and realizing that these practices didn’t align with her goals.

You Probably Know More Than You Think
Diane closes by encouraging authors to trust their instincts. She states, “You’re not starting at ground zero, you're not starting in a vacuum with no knowledge.” This recognition can help authors feel more confident in their decisions and strategies.

Conclusion
Matty and Diane's discussion offers a comprehensive guide for indie authors striving to balance working harder and working smarter. By setting clear goals, acknowledging the value of their time, leveraging community wisely, and being open to learning, authors can achieve a sustainable and successful writing career.

For more about Diane Vallere, visit her website at DianeVallere.com, follow her on social media, or subscribe to her newsletter, The Weekly Diva.

Matty Dalrymple 10/1/24 Matty Dalrymple 10/1/24

Episode 258 - Getting the Word Out: Media Campaigns for Authors with Marie Whittaker

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Marie Whittaker discusses GETTING THE WORD OUT: MEDIA CAMPAIGNS FOR AUTHORS, including why press releases remain a valuable promotional tool, the five milestones that deserve a press release, how press releases compare with social media posting, media campaigns for crowdfunding, tips for approaching bookstores and libraries, whether authors can apply these tips to their backlists, and how to maximize the value of your website real estate.

Marie Whittaker enjoys teaching about publishing and project management for writers. She’s Associate Publisher at WordFire Press and Executive Director of Superstars Writing. She started her career writing horror. Marie created The Adventures of Lola Hopscotch, is published in Weird Tales, and habitually adopts rescue animals.

Episode Links

https://mariewhittaker.com/
https://www.instagram.com/mariewhittaker_/
https://www.facebook.com/marie.g.whittaker

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Marie Whittaker about the evolving expectations of authors in both traditional and independent publishing. The conversation delves into the changing dynamics of the author-publisher relationship and emphasizes the importance of authors taking an active role in the marketing and promotion of their work.

Marie begins by highlighting a significant shift in the traditional publishing world. Gone are the days when publishers took complete control of an author's career and provided comprehensive marketing support. She points out that current publishers look for a partnership with authors. This means that authors are expected to tackle much of the legwork involved in promoting their projects.

Marie notes, "They're looking for a partnership with their authors. The heyday when they're going to do everything for authors and be your big motivation behind your work, that's over."

The discussion underlines that accepting this reality is crucial for authors. Embracing the need for self-promotion is not just advantageous but necessary. In both traditional and independent publishing, authors must be proactive in engaging audiences and driving the success of their books.

This insight into modern publishing highlights several essential actions for authors:

1. Building a Personal Brand: Authors should invest in creating a recognizable and professional personal brand. This can include a well-designed website, active social media presence, and consistent communication with their audience.

2. Engaging with Readers: Authors need to cultivate a relationship with their readers. This can be accomplished through regular updates, newsletters, fan interactions, and leveraging social media platforms effectively.

3. Collaborating with Publishers: A partnership approach with publishers can enhance the marketing strategy. By working collaboratively, authors and publishers can align on promotional activities and ensure that both parties are contributing to the book's success.

4. Learning Marketing Skills: Understanding basic marketing principles and tactics is becoming increasingly important. Authors should educate themselves on topics like SEO, social media marketing, email marketing, and content creation.

Marie’s straightforward discussion provides a reality check for authors aspiring to succeed in today's competitive market. While publishing routes may differ, the core responsibility of promoting one's work remains consistent. Authors must be ready to partner with publishers and readers to elevate their projects.

Marie concludes with a pragmatic perspective: "Might as well embrace that." This statement encourages authors to adapt to these changes willingly and actively participate in the promotion of their work.

In summary, this podcast episode offers valuable insights into the current expectations placed on authors, emphasizing the shift towards a more collaborative and proactive approach to book promotion in both traditional and independent publishing domains. Whether you're a seasoned author or just starting, understanding and embracing these responsibilities is key to achieving success in today's literary landscape.

Matty Dalrymple 9/24/24 Matty Dalrymple 9/24/24

Episode 257 - Book Sponsorships with Dale L. Roberts

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Dale L. Roberts discusses BOOK SPONSORSHIPS, based on his experience soliciting sponsors for his series of non-fiction books. We discuss the importance of matching sponsorships with your theme and brand; of reading the fine print in the terms and conditions of the platforms you will use to distribute your book; how he made the decision about where to place the ads and what reader response has been; the information you’ll need to pitch a potential sponsor, and the importance of asking “why” if you get a no. We also discuss some ways that fiction authors might pursue sponsorships for their books and whether sponsorships and crowdfunding is an either/or or a both/and proposition.

Episode Links

https://www.facebook.com/selfpubwithdale
https://twitter.com/selfpubwithdale
https://www.instagram.com/selfpubwithdale/
https://www.youtube.com/selfpublishingwithdale

Summary

This week on The Indy Author Podcast, Matty Dalrymple talks with Dale L. Roberts about the concept of book sponsorships and how indie authors can leverage this strategy to fund their publishing projects. Dale shares his personal experiences, strategies, and practical advice on navigating the world of sponsorships.

The Concept of Book Sponsorships
Dale delves into his journey of securing book sponsorships, explaining how his background in securing sponsorships for his YouTube channel led him to explore similar opportunities for his books. He shares the initial spark that led him to consider book sponsorships, mentioning a conversation with his friend Justin Moore, a renowned expert in brand deals and sponsorships. Justin had not only thought of book sponsorships first but had also envisioned even more ambitious ideas, such as securing multiple sponsors for a single publication.

Securing Sponsorships: The Process
Dale emphasizes the importance of approaching potential sponsors well in advance of a book's launch date. He shares his experience of reaching out to his dream brands, including Miblart, Draft2Digital, and Book Award Pro. Despite the tight timeline, he successfully secured four out of five sponsors, underscoring the necessity of having a strategic and proactive approach.

Presenting Ads to Readers
Matty inquires about how the ads are presented to readers within Dale's books. Dale explains that he places the ads in the front matter to capitalize on the "Look Inside" feature on Amazon, ensuring maximum visibility. However, he acknowledges feedback suggesting that placing ads in the back matter might offer better context and appeal once readers have engaged with the book's content.

Organic Product Placement vs. Traditional Ads
The discussion shifts to the idea of integrating ads more organically into the book's content. Dale recalls advice from Johnny Andrews, who suggested that product placement within the book's narrative might feel more genuine and less intrusive than traditional ads. While Dale admits this train of thought came too late for his current series, he acknowledges the potential of this approach for future projects.

Reader and Platform Response
Matty asks about reader and platform responses to these sponsorships. Dale reassures that he has not received negative feedback from readers. He also discusses the importance of reviewing platform terms and conditions to ensure compliance with rules regarding ads in books. While enforcement of these rules seems rare, Dale advises caution to avoid potential account issues.

Risk Tolerance and Suitability for New Authors
Addressing concerns for new authors, Dale highlights the importance of risk tolerance and the groundwork required to secure sponsors. He encourages new authors to leverage their creativity and to approach potential sponsors with a well-thought-out proposal that outlines the benefits for the sponsor. He also advises tracking data meticulously to support future negotiations.

Real-world Examples and Creative Opportunities
Matty shares her thoughts on integrating real-world locations, such as local airports or wineries, into her fiction books, blending sponsorships with the narrative in a fun and engaging way. Dale likens this to product placements in movies, citing Adam Sandler's effective use of brand integration. This creative approach can make sponsorships feel less commercial and more integral to the story.

Crowdfunding vs. Sponsorships
Matty and Dale discuss the parallels between sponsorships and crowdfunding platforms like Kickstarter. Dale mentions his consideration of Kickstarter for his series but decided against it due to the additional workload while managing his sponsorship deals. He suggests that combining both methods could be viable for those with the bandwidth to handle the demands.

Final Advice
Dale concludes with practical advice for authors considering sponsorships. He emphasizes the importance of aligning with brands that resonate with one's audience and ensuring transparency about sponsorships to maintain trust. Matty adds that highlighting planned promotional efforts can also help authors without a track record to demonstrate their seriousness and gain sponsor support.

In this episode, Dale L. Roberts sheds light on the nuanced world of book sponsorships, providing valuable insights and actionable advice for indie authors looking to explore this innovative funding avenue. Whether you're an established author or just starting, understanding the dynamics of sponsorships can open new opportunities for creative collaboration and financial support.

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Podcast Show Notes

On The Indy Author Podcast, we discuss the writing craft, the publishing voyage, and how we can navigate our way to the readers who will love our books. Click the links below for the show notes for episodes since 200, including summaries and transcripts.

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

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Summary

Transcript

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

Summary

Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

Episode Links

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Are you getting value from the podcast? Consider supporting me on Patreon or through Buy Me a Coffee!

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