188 - Moving Past Self-doubt to Promote Your Work

Episode 188 - Moving Past Self-doubt to Promote Your Work with Shelby Leigh

May 30, 2023

This week on The Indy Author Podcast, I talk with Shelby Leigh about MOVING PAST SELF-DOUBT TO PROMOTE YOUR WORK, including getting past the stigma of promotion and marketing; identifying the value to the reader of fiction as well as non-fiction; the importance of understanding your genre; the value of social media for both promotion and market research; protecting yourself emotionally from the impact of unfollows or bad reviews; recognizing that the environment you create on social media is part of your brand; determining your boundaries of what you share; and giving yourself grace.

If one of those topics piques your interest, you can easily jump to that section on YouTube by clicking on the flagged timestamps in the video description.

Shelby Leigh is a poet, mental health advocate, and book marketing strategist who has been writing on the internet for over 7 years, amassing a following of more than 500,000. More than 1,700 authors have used Shelby's book marketing courses and guides to improve their confidence with marketing and get more sales. She is also the author of the bestselling book CHANGING WITH THE TIDES.

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I hope you enjoyed my conversation with Shelby! Have you ever found that self-doubt got in the way of letting the right readers know about your books, and did any of the advice Shelby shared help you feel more comfortable about that? Do you have any advice for other approaches that have helped you get past the promotion and marketing barrier?

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NOTE: After several years of trying to cover the costs of producing the podcast with earnings from patronage and sponsorships, I finally had to acknowledge that, for now at least, The Indy Author Podcast is more a labor of love than an income stream. As a result, I needed to find ways to reduce my expenses, and the expense I finally decided to eliminate was the editing of the transcript.

However, it's valuable for me to know that you were looking for it! If you miss the transcript, please click here to drop me a note!

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When AI transcription improves to the point that it doesn't require the time and expense of a human edit, or once my earnings from the podcast enable me to cover the costs of a human editing, I will resume that offering!

Have you gotten value from The Indy Author? Please consider supporting my work by becoming a patron via Patreon or Buy Me a Coffee.

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Episode 188 - Moving Past Self-doubt to Promote Your Work with Shelby Leigh

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