Episode 203 - The Author Marketing Audit with Joe Solari

September 12, 2023
Joe Solari talks about THE AUTHOR MARKETING AUDIT, including what Joe saw in the creative world that led him to develop the audit, the power of using the natural forces of popularity marketing, positioning your product to meet an unmet desire, the value of segmentation and the role of direct sales, setting up a process that allows customers to self-nurture, and considering how you would want to be treated as your customer.
 
If one of those topics piques your interest, you can easily jump to that section on YouTube by clicking on the flagged timestamps in the description.
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"I think a lot of the messaging out there, and this is coming from people that sell marketing stuff, is, well, if you use the right marketing, anything will sell. And that's not true. For an author, where they need to spend the most time, money, and effort, is on the product first, and that means writing books." —Joe Solari
Joe Solari helps authors build great businesses through books, courses, and podcasting, as well as strategy and operations consulting. He is the author of ADVANTAGE: HARNESSING CUMULATIVE ADVANTAGE IN THE WINNER TAKES ALL PUBLISHING MARKET and MAY I HAVE A MOMENT OF YOUR ATTENTION: HOW TO GET YOUR MESSAGE HEARD IN A NOISY MARKET.
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Links

Joe's Links:
joesolari.com/ama
https://twitter.com/Joseph_Solari​
https://www.youtube.com/@JoeSolari​

Matty's Links:
Affiliate links
Events
I hope you enjoyed my conversation with Joe! If you decide to take the marketing audit and would be willing to share a lesson you drew from it for your own author career, I’d love to hear your thoughts!
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