204 - Rebranding: Is It Worth the Investment?

Episode 204 - Rebranding: Is It Worth the Investment? with Michael La Ronn

September 19, 2023

Michael La Ronn talks about REBRANDING: IS IT WORTH THE INVESTMENT? We talk about Michael's rebranding of his non-fiction book series, the importance of accommodating evolving tropes, how rebranding is like "a fresh coat of paint" for your books, how Michael determined what the new color scheme for his non-fiction series INDIE AUTHOR CONFIDENTIAL would be, the importance of reassessing pricing across markets, and, maybe most importantly, deciding when to reallocate time from writing to rebranding. You can also hear Michael talk about how his adventurous tendencies played out in a Wisconsin Chinese Cajun restaurant specializing in seafood gumbo.

If one of those topics piques your interest, you can easily jump to that section on YouTube by clicking on the flagged timestamps in the description.

"When you write a book, you own a piece of property. It sounds strange to say, but owning a book is like owning a home. When you own a home, things start breaking after a while, and you've got to have service people come over every now and again and keep things running. It's the same thing with a book." —Michael La Ronn

Michael La Ronn is the author of over forty science fiction & fantasy novels and self-help books for writers. He runs the popular YouTube channel Author Level Up and serves on the staff of the Alliance of Independent Authors as a US Ambassador, and he also co-hosts the AskALLi Member Q&A Podcast.

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Links

Michael’s links:
https://www.youtube.com/authorlevelup
https://www.linkedin.com/in/michaellaronn/
https://twitter.com/michaellaronn
https://www.facebook.com/michael.laronn

Michael's previous episodes:
Episode 176 - Two Perspectives on Choosing the Tools for Your Author Career with Michael La Ronn
Episode 163 - Year End: The Writing Craft And The Publishing Voyage with Jennifer Hilt & Michael La Ronn
Episode 148 - Making the Most of In-person Events
Episode 126 - Estate Planning for Authors
Episode 096 - Emerging Tech for the Writing Craft
Episode 090 - Bringing a Creative Endeavor to an End
Episode 074 - Perspectives on Personal Branding
Episode 055 - The Costs of Self-publishing a Book

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I hope you enjoyed my conversation with Michael! Have you undertaken a rebranding of your books and, if yes, is there a tip you’d like to share that Michael and I didn’t mention? If you haven’t undertaken a rebranding of your books, is it something you’ve considered and what made you decide against pursuing that, at least to date.

Please post your comments on YouTube--and I'd love it if you would subscribe while you're there!