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    • 142 - A New Era for Novellas
    • 141 - The Value of Collaboration
    • 140 - Troping Your Way to a Stronger Story
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    • 138 - ROI for Authors
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    • 134 - How Horror is the Genre of Hope
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    • 118 - The Martial Art of Writing
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    • 108 - Writing Non-fiction from the Inside
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    • 100 - Becoming a Relaxed Author
    • 099 - Connecting with Fans through Merchandising
    • 098 - Redefining Indy Success through Short Fiction
    • 097 - Taking the Long View
    • 096 - Emerging Tech for the Writing Craft
    • 095 - Finding and Being a Ghostwriter
    • 094 - Debunking Writing Myths
    • 093 - Valuing the Creative Process
    • 092 - Finding a Crew for Your Creative Voyage
    • 091 - Creating Stellar Side Characters
    • 090 - Bringing a Creative Endeavor to an End
    • 089 - The Both-ness of Compelling Characters
    • 088 - How to Receive and Give Critique
    • 087 - Looking Back and Forward at Indy Publishing
    • 086 - Overhauling Keywords
    • 085 - Optimizing Your Keywords
    • 084 - Using Content Legally
    • 083 - Six Rs of Maximizing the Value of Your Content
    • 082 - Perspectives on Writer's Block
    • 081 - Human-Centered Marketing
    • 080 - The Force of a Brand
    • 079 - Making the Most of Your Short Fiction
    • 078 - Living Your Best Creative Life
    • 077 - Behind the Scenes of My Book Launch
    • 076 - BookFunnel
    • 075 - Key Book Publishing Paths
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    • 072 - Mentoring and Collaborating with Interns
    • 071 - Provider Side of Author Services
    • 070 - Copyright for Authors
    • 069 - Writing Memoir
    • 068 - Handling Difficult Topics in YA Fiction
    • 067 - Mistakes Writers Make about the FBI
    • 066 - From Indy to Traditional
    • 065 - X-raying Your Plot
    • 064 - Children's Books
    • 063 - Wide for the Win
    • 062 - Point of View
    • 061 - Google Play
    • 060 - Mastering Action Sequences
    • 059 - Newsletter Swaps and StoryOrigin
    • 058 - Author Newsletters
    • 057 - The Pros and Cons of Pre-orders
    • 056 - Crowdfunding for Authors
    • 055 - Costs of Self-publishing a Book
    • 054 - Futurist Trends We Can Prepare for Now
    • 053 - Learn from TV and Movies
    • 052 - Building a Resilient Indy Business
    • 051 - Podcasting as Content Marketing
    • 050 - First Responders
    • 049 - Ruminations on Book Launches
    • 048 - Protagonist and Antagonist Voices
    • 047 - Backstory and Flashbacks
    • 046 - Writing Coroners
    • 045 - Exercise
    • 044 - Using Aggregators versus Direct
    • 043 - Killing Suspense
    • 042 - The Importance of Metadata
    • 041 - Writing Convincing Villains
    • 040 - Storytelling Lessons from Investigative Reporting
    • 039 Building a Writer Community
    • 038 - Graphic Novels
    • 037 - How Cozy is Cozy?
    • 036 - Frugal Tips for Writers
    • 035 - Police Procedures
    • 034 - Connecting through Video
    • 033 - Barriers to Creativity
    • 032 - Hybrid Publishing
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    • 015 - Five Things I Wish I Knew Before I Was Published
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A Price Too High, A Recommendation Missed

1/23/2016

0 Comments

 
I​ was in the middle of Tom Harper’s Zodiac Station, a thriller set at a research station in the Arctic, when The Blizzard of 2016 hit Chester County, Pennsylvania. What better time to be reading a book with scenes like this?

The wind roared like it was sucking the life off of the planet. Damn near carried us away before we got down the steps. Ice crystals peppered my goggles. I thought I’d covered up pretty good, but the wind cut through cracks I didn’t know I’d left. Fine snow filled the inside of my goggles and froze my eyeballs.

I thought I’d post a recommendation for Zodiac Station and went to Amazon to get a link. 

I was shocked to see that the Kindle version was $10.99, not much less than the paperback at $13.59. (I had gotten it for $1.99 through some now-expired promotion.) I couldn’t in good conscience recommend it at that price.

I thought about dropping a note to Mr. Harper letting him know that I would be happy to recommend his book (as I have other books on my Matty Recommends page) if he dropped the price to be more in line with the competition. Even Dan Brown and Michael Crichton’s ebooks, to which Amazon compares Zodiac Station, don’t cost that much.

Then I saw this note next to the price: “This price was set by the publisher” (HarperCollins).

What could be more frustrating than knowing that you're likely losing potential readers because your publisher chose to price your book way above market norms?

One of the benefits of independent publishing is the ability to determine what price you want to charge for your book. For example, I’m thinking of pricing my ebooks in India at 99 rupees (about $1.50 USD). That’s significantly lower than a straight currency conversion, but some industry experts recommend setting a low price in India as a means of getting known in a country where ebook sales are expected to rise dramatically.

The ability to set your own price for your books is a key to the principle Maximize Your Reach, one of the five guiding principles of independent publishing that I am developing as part of The Indy Author platform. To see the full list of guiding principles, sign up for my monthly email newletter here!
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    Author

    Matty Dalrymple is the author of the Ann Kinnear Suspense Novels and is the principal at William Kingsfield Publishers.

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  • Home
  • About & Contact
  • Podcast
    • 178 - How to be a Writer if You Hate Writing
    • 177 - From Indy to Trad to Hybrid
    • 176 - Choosing the Tools for Your Author Career
    • 175 - Lessons Learned as an Author Podcaster and YouTuber
    • 174 - Choosing Your Social Media Platform
    • 173 - Don't Stake Everything on Your First Book
    • 172 - A Reviewer's Perspective on Audiobooks
    • 171 - Outside-the-Box Content
    • 170 - Creating a Winning Workbook
    • 169 - The Do's and Don'ts of Working with Book Bloggers
    • 168 - How to Write from Trauma
    • 167 - Good Habits and Accountability Groups
    • 166 - Plotting with an Unreliable Narrator
    • 165 - Strengthening Your Fiction with a Premise
    • 164 - What Writers Can Learn from Short Fiction
    • 163 - Year End: The Writing Craft And The Publishing Voyage
    • 162 - Book Marketing Lessons from Beyond the Book World
    • 161 - Choosing Your Publishing Path
    • 160 - Mistakes Writers Make about Police Roles
    • 159 - Backstory: Mountaintop or Valley
    • 158 - What Writers Can Learn from Remote Workers
    • 157 - Literary Citizenship
    • 156 - Character Development Through the Pain and Promise of Life
    • 155 - The Benefits (and Costs) of Membership
    • 154 - From Screenplay to Novel and Back
    • 153 - The Importance of a Professional Photo and Video Presence
    • 152 - The Three Stages of Story
    • 151 - Setting Your Creative Horizons
    • 150 - Hands-off Merchandising for Authors
    • 149 - Using Vulnerability to Feed your Creativity
    • 148 - Making the Most of In-person Events
    • 147 - Writing for Audio
    • 146 - Managing Writing with a Full-time Career
    • 145 - Speech to Text and Back Again
    • 144 - Reaching the Right Readers through Email
    • 143 - Getting into the Mind of Your Audience
    • 142 - A New Era for Novellas
    • 141 - The Value of Collaboration
    • 140 - Troping Your Way to a Stronger Story
    • 139 - Mistakes Writers Make about Forensic Psychiatry
    • 138 - ROI for Authors
    • 137 - Using Podcasts to Support Your Book Launch
    • 136 - Looking Forward in Indy Publishing
    • 135 - The Importance of Specificity
    • 134 - How Horror is the Genre of Hope
    • 133 - Creating an AI-narrated Audiobook
    • 132 - From Big Idea to Book
    • 131 - The Color Wheel of Characterization
    • 130 - Outsourcing Your Content Creation
    • 129 - Moving for Creativity
    • 128 - Lessons from Filmmaking
    • 127 - Mistakes Writers Make about PIs
    • 126 - Estate Planning for Authors
    • 125 - The Seven Most Common Mistakes of Non-Fiction Authors
    • 124 - The Rise of Subscription Models
    • 123 - Building Engaging Worlds
    • 122 - Using Data to Guide Your Craft
    • 121 - Story Structure and Character Motivation
    • 120 - Draft2Digital Updates: Smashwords and Print
    • 119 - Metadata Is Your Brand
    • 118 - The Martial Art of Writing
    • 117 - Tracking Sales Data and How ScribeCount Can Help
    • 116 - Creating Community, Content, and Creative Energy
    • 115 - Exploring Kindle Vella
    • 114 - Making Smart Decisions about Your Distribution Strategy
    • 113 - What Authors Can Learn from Theater
    • 112 - Being the Captain of Your Author Voyage
    • 111 - Using Engines, Anchors, and Hazards to Define Character Voice
    • 110 - Making Meaningful Connections through Powerful Language
    • 109 - Wide Retailers and Aggregators
    • 108 - Writing Non-fiction from the Inside
    • 107 - Publishing Process #7: Selective Rights Licensing
    • 106 - Publishing Process #6: Promotion
    • 105 - Publishing Process #5: Marketing
    • 104 - Publishing Process #4: Distribution
    • 103 - Publishing Process #3: Production
    • 102 - Publishing Process #2: Design
    • 101 - Publishing Process #1: Editorial
    • 100 - Becoming a Relaxed Author
    • 099 - Connecting with Fans through Merchandising
    • 098 - Redefining Indy Success through Short Fiction
    • 097 - Taking the Long View
    • 096 - Emerging Tech for the Writing Craft
    • 095 - Finding and Being a Ghostwriter
    • 094 - Debunking Writing Myths
    • 093 - Valuing the Creative Process
    • 092 - Finding a Crew for Your Creative Voyage
    • 091 - Creating Stellar Side Characters
    • 090 - Bringing a Creative Endeavor to an End
    • 089 - The Both-ness of Compelling Characters
    • 088 - How to Receive and Give Critique
    • 087 - Looking Back and Forward at Indy Publishing
    • 086 - Overhauling Keywords
    • 085 - Optimizing Your Keywords
    • 084 - Using Content Legally
    • 083 - Six Rs of Maximizing the Value of Your Content
    • 082 - Perspectives on Writer's Block
    • 081 - Human-Centered Marketing
    • 080 - The Force of a Brand
    • 079 - Making the Most of Your Short Fiction
    • 078 - Living Your Best Creative Life
    • 077 - Behind the Scenes of My Book Launch
    • 076 - BookFunnel
    • 075 - Key Book Publishing Paths
    • 074 - Perspectives on Personal Branding
    • 073 - Author Websites
    • 072 - Mentoring and Collaborating with Interns
    • 071 - Provider Side of Author Services
    • 070 - Copyright for Authors
    • 069 - Writing Memoir
    • 068 - Handling Difficult Topics in YA Fiction
    • 067 - Mistakes Writers Make about the FBI
    • 066 - From Indy to Traditional
    • 065 - X-raying Your Plot
    • 064 - Children's Books
    • 063 - Wide for the Win
    • 062 - Point of View
    • 061 - Google Play
    • 060 - Mastering Action Sequences
    • 059 - Newsletter Swaps and StoryOrigin
    • 058 - Author Newsletters
    • 057 - The Pros and Cons of Pre-orders
    • 056 - Crowdfunding for Authors
    • 055 - Costs of Self-publishing a Book
    • 054 - Futurist Trends We Can Prepare for Now
    • 053 - Learn from TV and Movies
    • 052 - Building a Resilient Indy Business
    • 051 - Podcasting as Content Marketing
    • 050 - First Responders
    • 049 - Ruminations on Book Launches
    • 048 - Protagonist and Antagonist Voices
    • 047 - Backstory and Flashbacks
    • 046 - Writing Coroners
    • 045 - Exercise
    • 044 - Using Aggregators versus Direct
    • 043 - Killing Suspense
    • 042 - The Importance of Metadata
    • 041 - Writing Convincing Villains
    • 040 - Storytelling Lessons from Investigative Reporting
    • 039 Building a Writer Community
    • 038 - Graphic Novels
    • 037 - How Cozy is Cozy?
    • 036 - Frugal Tips for Writers
    • 035 - Police Procedures
    • 034 - Connecting through Video
    • 033 - Barriers to Creativity
    • 032 - Hybrid Publishing
    • 031 - ebook Pricing
    • 030 - Common Writer Wisdom: Is it Right for You?
    • 029 - Fostering Creativity through Digital Minimalism
    • 028 - Writing the Killer Query
    • 027 - Why to Stop Blogging
    • 026 - Weaving Your Day Job into Your Books
    • 025 - Mastering Book Descriptions
    • 024 - Three Hard Truths
    • 023 - Reaching New Readers through Translations
    • 022 - SEO for Authors
    • 021 - Building Communities in Podcasts and In Person
    • 020 - Working with Libraries & Bookstores
    • 019 - Judging a Book by Its Cover
    • 018 - The Importance of Masterworks
    • 017 - Story a Day
    • 016 - Drawing Back the Publishing Curtain
    • 015 - Five Things I Wish I Knew Before I Was Published
    • 014 - Collaborating on "Taking the Short Tack"
    • 013 - Writing in Time
    • 012 - Top Firearms Mistakes Writers Make ...
    • 011 - Making the Move to Full-Time Writer
    • 010 - Update from The Indy Author
    • 009 - Craft and Business of Short Fiction
    • 008 - Screenwriting
    • 007 - Faster Fiction
    • 006 - Importance of Storytelling
    • 005 - Image-intensive Books
    • 004 - Using Media Outlets
    • 003 - Small Press Publishing
    • 002 - Creativity Tips
    • 001 - Introducing The Indy Author
    • For Guests of The Indy Author Podcast
    • Podcast Guest and Topic Proposals
  • Services
    • Services - Author Consulting
    • Services - Podcasting for Authors
  • Podcasting for Authors
  • Short Fiction
  • Creating a Story Frame
  • Resources
  • Tools
  • Affiliates
  • The Craft
    • Getting Past the Fear of (First Draft) Commitment
    • Scalability
    • Professionalism
    • From Dead in the Water to Favorable Winds
  • The Voyage
    • Reading Your Work Aloud
    • Preparing to Request an Author Blurb
    • Navigating Indy
  • For the Armchair Sailor
  • Events
  • For Libraries
  • Blog
  • William Kingsfield Publishers
  • Patrons of The Indy Author
  • Press Kit
  • Enter