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    • 145 - Speech to Text and Back Again
    • 144 - Reaching the Right Readers through Email
    • 143 - Getting into the Mind of Your Audience
    • 142 - A New Era for Novellas
    • 141 - The Value of Collaboration
    • 140 - Troping Your Way to a Stronger Story
    • 139 - Mistakes Writers Make about Forensic Psychiatry
    • 138 - ROI for Authors
    • 137 - Using Podcasts to Support Your Book Launch
    • 136 - Looking Forward in Indy Publishing
    • 135 - The Importance of Specificity
    • 134 - How Horror is the Genre of Hope
    • 133 - Creating an AI-narrated Audiobook
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    • 131 - The Color Wheel of Characterization
    • 130 - Outsourcing Your Content Creation
    • 129 - Moving for Creativity
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    • 127 - Mistakes Writers Make about PIs
    • 126 - Estate Planning for Authors
    • 125 - The Seven Most Common Mistakes of Non-Fiction Authors
    • 124 - The Rise of Subscription Models
    • 123 - Building Engaging Worlds
    • 122 - Using Data to Guide Your Craft
    • 121 - Story Structure and Character Motivation
    • 120 - Draft2Digital Updates: Smashwords and Print
    • 119 - Metadata Is Your Brand
    • 118 - The Martial Art of Writing
    • 117 - Tracking Sales Data and How ScribeCount Can Help
    • 116 - Creating Community, Content, and Creative Energy
    • 115 - Exploring Kindle Vella
    • 114 - Making Smart Decisions about Your Distribution Strategy
    • 113 - What Authors Can Learn from Theater
    • 112 - Being the Captain of Your Author Voyage
    • 111 - Using Engines, Anchors, and Hazards to Define Character Voice
    • 110 - Making Meaningful Connections through Powerful Language
    • 109 - Wide Retailers and Aggregators
    • 108 - Writing Non-fiction from the Inside
    • 107 - Publishing Process #7: Selective Rights Licensing
    • 106 - Publishing Process #6: Promotion
    • 105 - Publishing Process #5: Marketing
    • 104 - Publishing Process #4: Distribution
    • 103 - Publishing Process #3: Production
    • 102 - Publishing Process #2: Design
    • 101 - Publishing Process #1: Editorial
    • 100 - Becoming a Relaxed Author
    • 099 - Connecting with Fans through Merchandising
    • 098 - Redefining Indy Success through Short Fiction
    • 097 - Taking the Long View
    • 096 - Emerging Tech for the Writing Craft
    • 095 - Finding and Being a Ghostwriter
    • 094 - Debunking Writing Myths
    • 093 - Valuing the Creative Process
    • 092 - Finding a Crew for Your Creative Voyage
    • 091 - Creating Stellar Side Characters
    • 090 - Bringing a Creative Endeavor to an End
    • 089 - The Both-ness of Compelling Characters
    • 088 - How to Receive and Give Critique
    • 087 - Looking Back and Forward at Indy Publishing
    • 086 - Overhauling Keywords
    • 085 - Optimizing Your Keywords
    • 084 - Using Content Legally
    • 083 - Six Rs of Maximizing the Value of Your Content
    • 082 - Perspectives on Writer's Block
    • 081 - Human-Centered Marketing
    • 080 - The Force of a Brand
    • 079 - Making the Most of Your Short Fiction
    • 078 - Living Your Best Creative Life
    • 077 - Behind the Scenes of My Book Launch
    • 076 - BookFunnel
    • 075 - Key Book Publishing Paths
    • 074 - Perspectives on Personal Branding
    • 073 - Author Websites
    • 072 - Mentoring and Collaborating with Interns
    • 071 - Provider Side of Author Services
    • 070 - Copyright for Authors
    • 069 - Writing Memoir
    • 068 - Handling Difficult Topics in YA Fiction
    • 067 - Mistakes Writers Make about the FBI
    • 066 - From Indy to Traditional
    • 065 - X-raying Your Plot
    • 064 - Children's Books
    • 063 - Wide for the Win
    • 062 - Point of View
    • 061 - Google Play
    • 060 - Mastering Action Sequences
    • 059 - Newsletter Swaps and StoryOrigin
    • 058 - Author Newsletters
    • 057 - The Pros and Cons of Pre-orders
    • 056 - Crowdfunding for Authors
    • 055 - Costs of Self-publishing a Book
    • 054 - Futurist Trends We Can Prepare for Now
    • 053 - Learn from TV and Movies
    • 052 - Building a Resilient Indy Business
    • 051 - Podcasting as Content Marketing
    • 050 - First Responders
    • 049 - Ruminations on Book Launches
    • 048 - Protagonist and Antagonist Voices
    • 047 - Backstory and Flashbacks
    • 046 - Writing Coroners
    • 045 - Exercise
    • 044 - Using Aggregators versus Direct
    • 043 - Killing Suspense
    • 042 - The Importance of Metadata
    • 041 - Writing Convincing Villains
    • 040 - Storytelling Lessons from Investigative Reporting
    • 039 Building a Writer Community
    • 038 - Graphic Novels
    • 037 - How Cozy is Cozy?
    • 036 - Frugal Tips for Writers
    • 035 - Police Procedures
    • 034 - Connecting through Video
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    • 031 - ebook Pricing
    • 030 - Common Writer Wisdom: Is it Right for You?
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    • 027 - Why to Stop Blogging
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    • 025 - Mastering Book Descriptions
    • 024 - Three Hard Truths
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    • 021 - Building Communities in Podcasts and In Person
    • 020 - Working with Libraries & Bookstores
    • 019 - Judging a Book by Its Cover
    • 018 - The Importance of Masterworks
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    • 016 - Drawing Back the Publishing Curtain
    • 015 - Five Things I Wish I Knew Before I Was Published
    • 014 - Collaborating on "Taking the Short Tack"
    • 013 - Writing in Time
    • 012 - Top Firearms Mistakes Writers Make ...
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    • 010 - Update from The Indy Author
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Results of 2021 04 18 BookBub Featured Deal

4/19/2021

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This is material I included in the introductory segment of The Indy Author Podcast Episode 075 related to my 2021 04 18 BookBub Featured Deal.
For today’s personal update … on the publishing front, I thought I’d give you an update on a BookBub Featured Deal I ran on April 18.
​
I got accepted for a BookBub Featured Deal for Ann Kinnear Book 1: THE SENSE OF DEATH, which I had applied for in the run-up to the launch of Book 4: A FURNACE FOR YOUR FOE, on 4/26, hoping that readers will like Book 1 enough that they will run through the whole expanding series.
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I was especially interested in how the Featured Deal would do because, despite continued tweaking, my Facebook Ads performance has been dropping. I realized that one problem was that when I got my new cover for Lizzy Ballard Book 1: ROCK PAPER SCISSORS, I retired the ad that featured the old cover, and it had almost 550 post reactions—pretty much all positive—so I lost that social credibility. I’m thinking I might turn those ads back on even though the new cover is so much cooler—at least until, I hope, the ads with the new cover catch up in terms of engagement.

On 4/18, just on Amazon, I sold 1,702 copies of TSOD at $0.99, which, factoring in a 35% royalty rate because the cost is below $2.99, delivery costs of about $0.10 per ebook (which is an easy cost to overlook), the $20 I spent yesterday on Facebook Ads, and the $478 I spent on the BookBub Featured Deal, means that I lost $78.76 just on Amazon and just on THE SENSE OF DEATH.

However, I also sold 79 copies of Ann Kinnear Books 2 and 3 and the Books 1-3 Ebook Box Set, which is many more than I normally sell when I just have Facebook Ads running. And, because the novels are $4.99 and the box set is $8.99 and earn a 70% royalty, that meant I earned $175.81 just on Amazon and just from the Ann Kinnear Series. (In fact, I made more than that because I’m not bothering to break out the higher box set price—I just count those sales the same as sales of the single novels.) Plus, I also sold 12 Ann Kinnear Suspense Shorts, which I normally don’t factor into my profit analysis at all.

I was very disappointed that there were NO sales on Google Play. I’m trying to follow Mark Leslie Lefebvre’s advice on giving all the platforms some love, but it’s hard to do when it’s so difficult to break in, even with something as big as a BookBub Featured Deal.

I sold 73 copies of THE SENSE OF DEATH on Kobo—which I’m now going direct to—four copies of Books 2 and 3 in the series and, interestingly 4 copies of the ebook box set, which is a much higher percentage than on any other platform. That bears out what I’ve heard—that Kobo customers like box sets.

On Draft2Digital, I checked my sales throughout the day and was seeing nothing, but I was gratified to look up my sales from 4/18 today and see that I sold 333 copies of THE SENSE OF DEATH and 10 of the other books in the series. That was fairly evenly divided across Apple and Barnes & Noble.

I was hoping that my sales of the Lizzy Ballard Thrillers might see a spillover uptick, but I really didn’t sell many more of those yesterday than I normally do. However, I think it’s reasonable to assume that people who read and enjoy THE SENSE OF DEATH will not only continue to buy the follow-on Ann Kinnear novels, box set, and suspense shorts, but might also move over to the Lizzy books, because they share the same theme of what happens when an extraordinary ability transforms an ordinary life.

Another super fun result of the BookBub Featured Deal was that for a few glorious hours, THE SENSE OF DEATH was number one on Amazon, in Psychic Suspense. Ghost Fiction, and Ghost Suspense, and at one point reached number 49 in the entire Kindle store. 
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I think some of the success of the Featured Deal is that I have 230 ratings for the sense of death on Amazon. It has a 4.5 average rating. And so if people could get to that page and see the details, I think they were incented by the good reaction that previous readers have had to it. 

Of course every BookBub Featured Deal is going to shoot a book into these desirable ranks, but I’m hoping that with continued care and feeding of my Facebook Ads, and as more readers can add their votes to the ratings and help spread the word to their friends, I can retain some of this momentum over a long tail.

Tune into The Indy Author Podcast for continued updates!

2021 04 20 Update

Sales continued strong the day after the BookBub Featured Deal, with 312 sales of THE SENSE OF DEATH and 39 sales of Books 2 and 3. Having accounted for the full cost of the BookBub FD ($478) on 4/19, that means a profit of ~$190 on the Ann Kinnear series just on Amazon. 

On 4/19, also got 
104 sales of THE SENSE OF DEATH via D2D (Apple and B&N, plus a sale on Overdrive) and 30 on Kobo.  

Finally seeing some sales on Google Play--woo hoo! 47 sales from the series from 4/18 only showed up today (4/20). 

Still #1 in Psychic Suspense, Ghost Fiction, and Ghost Suspense--woo hoo!--even though the rank is dropping.

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    Author

    Matty Dalrymple is the author of the Ann Kinnear Suspense Novels and is the principal at William Kingsfield Publishers.

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  • Home
  • About & Contact
  • Podcast
    • 178 - How to be a Writer if You Hate Writing
    • 177 - From Indy to Trad to Hybrid
    • 176 - Choosing the Tools for Your Author Career
    • 175 - Lessons Learned as an Author Podcaster and YouTuber
    • 174 - Choosing Your Social Media Platform
    • 173 - Don't Stake Everything on Your First Book
    • 172 - A Reviewer's Perspective on Audiobooks
    • 171 - Outside-the-Box Content
    • 170 - Creating a Winning Workbook
    • 169 - The Do's and Don'ts of Working with Book Bloggers
    • 168 - How to Write from Trauma
    • 167 - Good Habits and Accountability Groups
    • 166 - Plotting with an Unreliable Narrator
    • 165 - Strengthening Your Fiction with a Premise
    • 164 - What Writers Can Learn from Short Fiction
    • 163 - Year End: The Writing Craft And The Publishing Voyage
    • 162 - Book Marketing Lessons from Beyond the Book World
    • 161 - Choosing Your Publishing Path
    • 160 - Mistakes Writers Make about Police Roles
    • 159 - Backstory: Mountaintop or Valley
    • 158 - What Writers Can Learn from Remote Workers
    • 157 - Literary Citizenship
    • 156 - Character Development Through the Pain and Promise of Life
    • 155 - The Benefits (and Costs) of Membership
    • 154 - From Screenplay to Novel and Back
    • 153 - The Importance of a Professional Photo and Video Presence
    • 152 - The Three Stages of Story
    • 151 - Setting Your Creative Horizons
    • 150 - Hands-off Merchandising for Authors
    • 149 - Using Vulnerability to Feed your Creativity
    • 148 - Making the Most of In-person Events
    • 147 - Writing for Audio
    • 146 - Managing Writing with a Full-time Career
    • 145 - Speech to Text and Back Again
    • 144 - Reaching the Right Readers through Email
    • 143 - Getting into the Mind of Your Audience
    • 142 - A New Era for Novellas
    • 141 - The Value of Collaboration
    • 140 - Troping Your Way to a Stronger Story
    • 139 - Mistakes Writers Make about Forensic Psychiatry
    • 138 - ROI for Authors
    • 137 - Using Podcasts to Support Your Book Launch
    • 136 - Looking Forward in Indy Publishing
    • 135 - The Importance of Specificity
    • 134 - How Horror is the Genre of Hope
    • 133 - Creating an AI-narrated Audiobook
    • 132 - From Big Idea to Book
    • 131 - The Color Wheel of Characterization
    • 130 - Outsourcing Your Content Creation
    • 129 - Moving for Creativity
    • 128 - Lessons from Filmmaking
    • 127 - Mistakes Writers Make about PIs
    • 126 - Estate Planning for Authors
    • 125 - The Seven Most Common Mistakes of Non-Fiction Authors
    • 124 - The Rise of Subscription Models
    • 123 - Building Engaging Worlds
    • 122 - Using Data to Guide Your Craft
    • 121 - Story Structure and Character Motivation
    • 120 - Draft2Digital Updates: Smashwords and Print
    • 119 - Metadata Is Your Brand
    • 118 - The Martial Art of Writing
    • 117 - Tracking Sales Data and How ScribeCount Can Help
    • 116 - Creating Community, Content, and Creative Energy
    • 115 - Exploring Kindle Vella
    • 114 - Making Smart Decisions about Your Distribution Strategy
    • 113 - What Authors Can Learn from Theater
    • 112 - Being the Captain of Your Author Voyage
    • 111 - Using Engines, Anchors, and Hazards to Define Character Voice
    • 110 - Making Meaningful Connections through Powerful Language
    • 109 - Wide Retailers and Aggregators
    • 108 - Writing Non-fiction from the Inside
    • 107 - Publishing Process #7: Selective Rights Licensing
    • 106 - Publishing Process #6: Promotion
    • 105 - Publishing Process #5: Marketing
    • 104 - Publishing Process #4: Distribution
    • 103 - Publishing Process #3: Production
    • 102 - Publishing Process #2: Design
    • 101 - Publishing Process #1: Editorial
    • 100 - Becoming a Relaxed Author
    • 099 - Connecting with Fans through Merchandising
    • 098 - Redefining Indy Success through Short Fiction
    • 097 - Taking the Long View
    • 096 - Emerging Tech for the Writing Craft
    • 095 - Finding and Being a Ghostwriter
    • 094 - Debunking Writing Myths
    • 093 - Valuing the Creative Process
    • 092 - Finding a Crew for Your Creative Voyage
    • 091 - Creating Stellar Side Characters
    • 090 - Bringing a Creative Endeavor to an End
    • 089 - The Both-ness of Compelling Characters
    • 088 - How to Receive and Give Critique
    • 087 - Looking Back and Forward at Indy Publishing
    • 086 - Overhauling Keywords
    • 085 - Optimizing Your Keywords
    • 084 - Using Content Legally
    • 083 - Six Rs of Maximizing the Value of Your Content
    • 082 - Perspectives on Writer's Block
    • 081 - Human-Centered Marketing
    • 080 - The Force of a Brand
    • 079 - Making the Most of Your Short Fiction
    • 078 - Living Your Best Creative Life
    • 077 - Behind the Scenes of My Book Launch
    • 076 - BookFunnel
    • 075 - Key Book Publishing Paths
    • 074 - Perspectives on Personal Branding
    • 073 - Author Websites
    • 072 - Mentoring and Collaborating with Interns
    • 071 - Provider Side of Author Services
    • 070 - Copyright for Authors
    • 069 - Writing Memoir
    • 068 - Handling Difficult Topics in YA Fiction
    • 067 - Mistakes Writers Make about the FBI
    • 066 - From Indy to Traditional
    • 065 - X-raying Your Plot
    • 064 - Children's Books
    • 063 - Wide for the Win
    • 062 - Point of View
    • 061 - Google Play
    • 060 - Mastering Action Sequences
    • 059 - Newsletter Swaps and StoryOrigin
    • 058 - Author Newsletters
    • 057 - The Pros and Cons of Pre-orders
    • 056 - Crowdfunding for Authors
    • 055 - Costs of Self-publishing a Book
    • 054 - Futurist Trends We Can Prepare for Now
    • 053 - Learn from TV and Movies
    • 052 - Building a Resilient Indy Business
    • 051 - Podcasting as Content Marketing
    • 050 - First Responders
    • 049 - Ruminations on Book Launches
    • 048 - Protagonist and Antagonist Voices
    • 047 - Backstory and Flashbacks
    • 046 - Writing Coroners
    • 045 - Exercise
    • 044 - Using Aggregators versus Direct
    • 043 - Killing Suspense
    • 042 - The Importance of Metadata
    • 041 - Writing Convincing Villains
    • 040 - Storytelling Lessons from Investigative Reporting
    • 039 Building a Writer Community
    • 038 - Graphic Novels
    • 037 - How Cozy is Cozy?
    • 036 - Frugal Tips for Writers
    • 035 - Police Procedures
    • 034 - Connecting through Video
    • 033 - Barriers to Creativity
    • 032 - Hybrid Publishing
    • 031 - ebook Pricing
    • 030 - Common Writer Wisdom: Is it Right for You?
    • 029 - Fostering Creativity through Digital Minimalism
    • 028 - Writing the Killer Query
    • 027 - Why to Stop Blogging
    • 026 - Weaving Your Day Job into Your Books
    • 025 - Mastering Book Descriptions
    • 024 - Three Hard Truths
    • 023 - Reaching New Readers through Translations
    • 022 - SEO for Authors
    • 021 - Building Communities in Podcasts and In Person
    • 020 - Working with Libraries & Bookstores
    • 019 - Judging a Book by Its Cover
    • 018 - The Importance of Masterworks
    • 017 - Story a Day
    • 016 - Drawing Back the Publishing Curtain
    • 015 - Five Things I Wish I Knew Before I Was Published
    • 014 - Collaborating on "Taking the Short Tack"
    • 013 - Writing in Time
    • 012 - Top Firearms Mistakes Writers Make ...
    • 011 - Making the Move to Full-Time Writer
    • 010 - Update from The Indy Author
    • 009 - Craft and Business of Short Fiction
    • 008 - Screenwriting
    • 007 - Faster Fiction
    • 006 - Importance of Storytelling
    • 005 - Image-intensive Books
    • 004 - Using Media Outlets
    • 003 - Small Press Publishing
    • 002 - Creativity Tips
    • 001 - Introducing The Indy Author
    • For Guests of The Indy Author Podcast
    • Podcast Guest and Topic Proposals
  • Services
    • Services - Author Consulting
    • Services - Podcasting for Authors
  • Podcasting for Authors
  • Short Fiction
  • Creating a Story Frame
  • Resources
  • Tools
  • Affiliates
  • The Craft
    • Getting Past the Fear of (First Draft) Commitment
    • Scalability
    • Professionalism
    • From Dead in the Water to Favorable Winds
  • The Voyage
    • Reading Your Work Aloud
    • Preparing to Request an Author Blurb
    • Navigating Indy
  • For the Armchair Sailor
  • Events
  • For Libraries
  • Blog
  • William Kingsfield Publishers
  • Patrons of The Indy Author
  • Press Kit
  • Enter